|
|
 |
|
Viewing report
|
|
|
|
UK Household Insurance 2009
Datamonitor, March 2009, Pages: 129
This report provides a comprehensive analysis of the UK household insurance sector. An exclusive survey of over 3,500 consumers provides insight into buyer motivations and behaviours. The report also assesses the current market issues including the credit crunch and aggregators and includes data on market size, structure and underwriting profit, distribution channels and market shares.
Scope
- Consumer research on buyer motivations, methods of arrangement and switching behaviour based on an exclusive survey of over 3,500 consumers.
- Insight into the effects of the credit crunch, including the major changes to the competitor rankings.
- Data on the market share of the top brands and groups as well as an analysis of the marketing spend of the top brands.
- Forecasts of the future size of the market, its underwriting profit and the drivers that will affect the market going forward.
Highlights of this title
The merger of Lloyds TSB and HBOS Group to form Lloyds Banking Group has created a home insurance powerhouse Datamonitor estimates that the new group becomes the third largest home insurance underwriting group, given the combination of Lloyds TSB Insurance and St Andrews and esure.
The growing use of aggregators has served to increase consumers focus on the price of home insurance. Interviewees commented that aggregators were a large part of the reason for the lack of price movement.
Over half of the sample aged between 18 and 29 had purchased their cover on the internet showing that an internet strategy is an important means of attracting younger buyers.
Key reasons to purchase this title
- Understand which of your competitors pose the greatest threat, which competitors are gaining market share and which are losing market share.
- Assess the marketing messages that will work best, the potential of the new business market and the most effective distribution channels.
- Gain insight into the future direction of the sector, including market size and underwriting profitability and the major issues affecting the market.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
UK Household Insurance 2007
UK Household Insurance 2006
Market Developments in UK Household Insurance 2009
UK Travel Insurance 2008
UK Pet Insurance 2008
UK Household Insurance 2005
UK Personal General Insurance 2008
UK Household Insurance 2004
General Insurance Market Assessment 2008
UK Employers' Liability Insurance 2008
UK Household Insurance 2003
UK Personal Insurance Distribution 2009
|
|
|
|
