As governments look for ways to provide more personalized public services, they are increasingly looking to Constituent Relationship Management (CRM) to align service delivery with constituent needs. This report provides a technology assessment, evaluation of market impact and exploration of customer sentiment of leading solutions.
Scope
- Identifies which technology vendors that government agencies should shortlist when considering the purchase of a CRM solution
- Provides a comparative technology assessment of the CRM solutions offered by leading vendors in the government market
- Identifies which CRM solution providers have the most impact on the government market
Highlights of this title
Oracle and RightNow have emerged as the leading solution vendors in the government space
Lagan, Microsoft Dynamics and Salesforce.com offer solutions which are strong challengers to the market leaders
Consona is emerging as a vendor which governments seeking strategic CRM implementations should explore
Key reasons to purchase this title
- Understand the topography of the competitive landscape for CRM in government
- Identify the strengths and weaknesses of leading CRM vendors and their solutions
