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Spirits in Hong Kong to 2012
Datamonitor, March 2009, Pages: 229
This databook is a detailed information resource covering all the key data points on Spirits in Hong Kong. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.
Scope
- Contains information on 8 categories: Brandy, Liqueurs, Rum, Specialty spirits, Vodka, Gin & Genever, Tequila & Mezcal and Whisk(e)y
- Provides market value, volume, expenditure and consumption data by market, category and segment
- Includes company and brand share data by categories
Highlights of this title
The market for Spirits in Hong Kong increased between 2002-2007, growing at an average annual rate of 1.8%.
The leading company in the market in 2007 was Diageo plc. The second-largest player was Davide Campari Milano SpA with Fortune Brands, Inc. in third place.
Key reasons to purchase this title
- Discover the major quantitative trends affecting the Spirits markets
- Understand consumers consumption and expenditure patterns
- Understand the future direction of the market with reliable historical data and full five year forecasting
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