|
|
 |
|
Viewing report
|
|
|
|
The Balkan Gambling Markets
MECN GmbH, Dec 2008, Pages: 150
After continental and southern Europe, the global gambling industry is now focusing on the Balkan states and Eastern Europe for its expansion. In the Balkan states most forms of gambling enjoy above-average popularity – foremost sports betting. These facts combined with the recent or impending EU-membership of many states and their growing individual wealth makes the Balkan one of the most relevant markets to be analysed.
This report analyses the Balkan region (that is, Greece, Turkey, Croatia, Bulgaria, Romania, Slovenia, Serbia, and Montenegro) in unprecedented detail and depth. For this study MECN worked together with various local researchers, interviewed local operators and regulators, and surveyed a total of 90 operators and market experts regarding their thoughts and insights.
Gambling market of currently Euro 4.5 billion and 130 million people:
- Total gambling market (gross revenue) of Euro 4.5 billion - In 2007 the total Balkan market had an estimated gross revenue (after payout of prizes) of ca. Euro 4.5 billion; the figure for turnover/wagers came to ca. Euro 25 billion.
- Most experts see great growth potential in Balkan gambling markets - More than 60% of the experts surveyed believe that the growth potential of the Balkan gambling market is great or even very great. Hardly any market insiders (only 3% all surveyed experts) believe the market has only a small growth potential.
- Betting and interactive sector drive the Balkan gambling markets.
- Most experts surveyed believe the Balkan gambling markets will be liberalised in the near future.
- The majority of the operators surveyed are currently in the process of developing their Balkan market strategy and evaluating whether/how to increase their investment and focus in the near future.
- Some forerunners are paving the way - Intralot is on the way to becoming a betting heavyweight in the region; Sportingbet is realising about 4% of its business in Bulgaria; Bwin and Bet-at-home just recently increased their focus and investments in the region.
- 130 million people and a total GDP of Euro 1,170 billion - A total of 130 million people live in the countries selected for MECN’s study. Together, the Balkan countries had a GDP of Euro 1,170 billion in 2007.
The report includes:
- Analysis of all sectors - The report analyses all key sectors of the gambling markets: lottery, casino, betting, gambling machines, and interactive gambling (Internet/mobile).
- Current market figures - Comprehensive market data, such as market size and development of sales/turnover as well as gross revenues, including 2007 and in some cases also 2008 figures.
- Legal and tax information - Detailed explanation of the current legislation and the taxes imposed.
- Company profiles - We prepared detailed company profiles of the key market players that include products, financial figures, and strategic approaches.
- Insights from local expert - The analyses of Balkan gambling markets need local expertise. Therefore, we gathered some of the most renowned local market insiders and authors including Rob van der Gaast (Turkey, www.GamblingAnalysts.eu), Georgios Togias (Greece), and MECN’s own local experts from Croatia, …
Product samples
Samples for this product is available. Please Login/Register to download these samples.
Customers who bought this item also bought
The Italian Gambling Market - A Forerunner in the Liberalisation of European Gambling Markets
Belgian and Dutch Gambling Markets
Lottery and Gambling Report Bundle
Mobile Gambling: Casinos, Lotteries and Betting 2008 - 2013
The Spanish Gambling Market - a key region for future growth
Privatization of State-Controlled Gambling Operators: Only Hype or a Reality in the Near Future? - The Updated 2nd Edition
Casino and Casino-style Gambling in the United States
Investing in the Gambling/Gaming Industry – Hidden Treasure or Risky Business?
Digital Media - Gaming & Gambling
Lotteries & Gambling in China
The European Union and its Impact on State-Licensed Gambling Monopolies
Gambling Operations
|
|
|
|
