Introduction Managing churn and encouraging customer loyalty is an important strategic objective for fixed and mobile service providers. It is more cost effective to retain existing customers than acquire new ones.
Highlights One common theme among telcos is clear - they are all looking to provide an efficient next-generation network on which they can offer high-quality value-added services (VASs) to their customers. Telecoms operators are faced with a string of challenges from defending their core fixed revenues to generating growth from new wave services and international operations.
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