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Viewing report
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European Market for Medical Imaging Display Monitors
Frost & Sullivan, Dec 2008, Pages: 145
This Frost & Sullivan research titled European Medical Imaging Display Monitors Market provides a detailed discussion of major challenges, market and technology trends, revenue and unit shipment forecasts as well as addressable market estimation from 2007 to 2014. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: acquisition display, diagnostic display, surgical display, clinical review display and mammography display.
Market Overview
Digital Mammography and Clinical Review Display Units Boost European Medical Imaging Display Monitors Market
Diagnostic display monitors have experienced slow growth in 2007 due to picture archiving and communication system (PACS) installations across radiology departments of European hospitals having reached saturation. However, favourable regulations mandating the sales of 5MP displays for digital mammography have ensured high-volume sales in several European countries. The increasing demand for clinical review display monitors from private practitioners has also ensured very high growth rates for medical imaging display monitors.
“A favourable reimbursement scenario, combined with an improving regulatory environment for digital mammography, has resulted in the large volume sales of 5MP mammography display monitors,” notes the analyst of this research. “PACS installations are set to expand beyond their conventional deployment in radiology departments with the market for diagnostic display monitors poised to grow steadily in the cardiology and surgical departments of European hospitals.” The mounting demand to include colour images in the daily workflow of radiologists has supported sustained market growth in the past two years. Display manufacturers will also benefit from the steady increase in PACS installations across cardiology departments.
Vendors to Target Small and Medium-sized Hospitals, Private Practitioners
The sales of acquisition displays suffered in 2007 due to most imaging modalities such as computed tomography (CT) and magnetic resonance imaging (MRI) reaching maturity. Market growth has also been adversely affected by the saturation in radiology PACS installations in European hospitals. The lack of stringent standards and mandates will affect volume sales of clinical review display monitors in the coming years. “A cost-cutting spree among European hospitals has directly affected the sale of imaging equipment, hampering the sales of acquisition display monitors attached to these systems,” remarks the analyst. “Revenue channels from PACS installations have also started closing down owing to saturation of PACS in large and medium size hospitals.” With hospitals hesitating to invest in high definition displays for surgical suites, market penetration of surgical displays is projected to be low in the near future.
Vendors should target small and medium-sized hospitals where PACS installations are yet to be made in order to ensure sustained revenue generation from slow growing market segments such as diagnostic displays. They also need to establish efficient distribution channels to be able to reach private practitioners and boost volume sales of clinical review display monitors. “Display manufacturers will have to come up with competitive promotional offers for surgical display monitors to encourage higher adoption rates,” advises the analyst. “Also, as hospitals reduce their outlay on display monitors and other large imaging modalities, vendors need to develop innovative post processing and 3D image reconstruction software.” This will enable sustained revenue generation.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Acquisition display
- Diagnostic display
- Surgical display
- Clinical review display
- Mammography display
Technologies
The following technologies are covered in this research:
- Display for imaging modalities such as CT, MRI, ultrasound, CR, DR and interventional radiology
- PACS, DICOM
- High definition displays, TFT LCDs
- Grayscale and colour displays
- 5 megapix displays
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