As competition increases in this era of aggressive M&A activity, it is vital that the most profitable approach to portfolio management is taken. An ad hoc approach to product reviews, relying on the subjective expertise of management teams, offers insufficient insight to realize the true potential within a portfolio. Portfolio Management: Best Practice in Optimizing Resource Allocation is an in-depth evaluation of portfolio management modeling tools and strategies. Detailed analyses of quantitative and qualitative methods of reviewing R&D and marketed products are offered and best practice recommendations drawn, based on case studies of leading companies’ strategies. Datamonitor Commercial Index, an interactive best practice model showing the key metrics for performing a portfolio review, is also included.
