Strategic Perspectives 2001: Cancer Patient Power provides in-depth analysis of the growing impact of cancer patients, both as individuals and groups, on the competitive landscape. This report provides: * A thorough evaluation of the viability of direct-to-consumer advertising for cancer therapies, including guidelines for successful campaigns * Identification of the opportunities that exist for companies to optimize their interactions with patient groups, both within the US and Europe * Assessment of the impact of cancer patient groups on key processes, including clinical trial recruitment * Recommendations for companies wishing to establish partnerships with patient groups * Evaluation of the current and future impact of the Internet on interactions with patients, including recommendations for optimizing the impact of web strategies
