Targeting an eHealth Audience: What Pharmaceutical Companies Need to Know About Physicians, Consumers and the Internet explores how pharmaceutical companies can use the Internet and other information technologies to reach their customers -physicians and consumers. It also explores how these technologies can and will prospectively be utilized as strategic marketing channels. The focus and purpose of this report is to provide an understanding of the eHealth audience and how new technologies can best be used to target this audience in order to maintain or increase share-of-voice with key consumer and physician groups.
