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Health & Wellness Promotion Benchmarking Series
Healthcare Intelligence Network, March 2008, Pages: 65
Health and wellness coaching is a fast-growing segment of the healthcare industry and a wise investment for health plans, employers and providers as a hedge against the escalating costs of chronic illness. According to the Wellness Council of America, a $1 investment in wellness yields a $3 ROI in healthcare cost savings.
Whether you're planning to launch a new health coaching program in the coming year or expanding an existing initiative, the key to success is access to reliable data to help you evaluate your program and compare performance and utilization data.
'Health Coaching Benchmarks: Operations and Performance Data for Optimal Program ROI and Participant Health Status' is the one-of-a-kind resource you can use to see how your coaching program measures up to others and map out any necessary enhancements.
This exclusive 35-page report analyzes the responses of more than 230 of your peer organizations to HIN's 2008 survey on health and wellness coaching, presenting the data in easy-to-follow graphs and tables. This industry snapshot is enhanced by recommendations and advice from 15 leading experts in health coaching on the most common coaching concerns — from coaching caseloads to call center staffing to coaching intervention frequency and duration.
This report tackles many health coaching FAQs:
- What is the optimal coaching caseload, and how often should a coach contact a client?
- How long should a coaching intervention last?
- Which coaching modality should be employed, and how should you identify, engage and reward participants?
- What can you expect to pay per member for health coaching, and how can you measure the effectiveness of a health coach and a coaching program?
Benefit from your peers' experience and get recommendations and advice on:
- Identifying candidates for coaching;
- Preferred coaching modalities — telephonic, online and in-person;
- Matching coaching modalities to participants' health conditions;
- Coaching intervention length, frequency and duration by modality;
- Enrollment trends — eligibility, participation and completion rates;
- Call center staffing, operations and scheduling;
- Recommended coach caseloads by coaching modality and the factors that can influence this;
- Using incentives to engage, motivate and reward participants;
- Suggested formulas for measuring ROI and program effectiveness;
- Frequency and duration of health coach training; and much more, including expanded data from the HIN 2008 Industry Survey on Health and Wellness Coaching. More than 230 healthcare organizations reported on their current and future coaching initiatives, resulting in data on:
- The numbers of hospitals, health plans and employers offering health coaching today and those with coaching programs in the wings;
- Health conditions most frequently targeted by health coaching programs;
- Coaching modalities in use by respondents;
- Preferred behavior change models;
- Frank commentary on what's working in health coaching and the greatest challenges associated with launching a coaching program.
Health and wellness coaching programs large and small — and those still on the drawing boards — will benefit from the performance and operations benchmarks suggested by coaching veterans from business, healthcare and academia:
- Ted R. Borgstadt, co-founder and CEO of TrestleTree, Inc.;
- Danielle Butin, executive director and founder of The Afya Foundation and former director of health services at Oxford Health Plans, a United Healthcare company;
- Dr. Susan Butterworth, associate professor and director of health management services at Oregon Health & Science University;
- Michael Casey, senior director of population health products and services for Mayo Clinic Health Management Resources;
- Richard Citrin, vice president of EAP solutions at UPMC Health Plan;
- Allyson Faist, president and CEO, MEDeCOACH;
- John Harris, senior vice president and chief wellness officer of Healthways;
- Jennifer Hidding, former director of interactive health management of consumer solutions at OptumHealth;
- Darcy Hurlbert, health and wellness product specialist at Ceridian LifeWorks;
- Kerry Little, senior health coach with Duke University Medical Center;
- Margaret Moore, founder and CEO of Wellcoaches Corporation.
- Ruth Quillian-Wolever, clinical health psychologist and director of research at Duke Integrative Medicine;
- Roger Reed, chief consumer engagement architect, Gordian Health Solutions;
- Maddy Rice, director of clinical operations for the International Partnership for Microbicides and former vice president for training and development at CorSolutions;
- Dr. Dennis Richling, medical director and vice president for CorSolutions, a Matria Company;
- Bonnie Sechrist, director of clinical program development with Health Management Corporation; and
- Sean Slovenski, president and CEO, Hummingbird Coaching Services.
'Health Coaching Benchmarks: Operations and Performance Data for Optimal Program ROI and Participant Health Status' contains essential information to help you evaluate your program, plan improvements, measure coaches' effectiveness and determine program success and ROI.
Health behavior change is not a one-time event, and neither are the incentives and rewards programs that drive enrollment and participation in health improvement activities. In recent years, the industry has noted recent dramatic shifts in incentives use, preferred reward types and the activities for which incentives are offered.
In an economic climate where many are delaying medical care to disastrous and costly outcomes, now is a critical time for organizations to compare their incentives for health improvement against best practices in the healthcare space. Benchmarks in Health & Wellness Incentives: Utilization and Effectiveness Data to Drive Health Promotion, Compliance and ROI is the one-of-a-kind resource healthcare payors and purchasers can use to evaluate their incentives offerings and benefit from colleagues' experiences and advice.
Whether an organization is in the early stages of program design, hoping to revive flagging enrollment or looking to reward long-term or repeat participation in health-enhancing activities, the key to success is access to reliable utilization and performance data on incentives trends. Benchmarks in Health & Wellness Incentives: Utilization and Effectiveness Data to Drive Health Promotion, Compliance and ROI will help jump-start and revive participation and motivation in health assessment, health coaching or worksite wellness programs.
This exclusive 30-page report analyzes the responses of healthcare organizations to HIN's 2009 Health and Wellness Incentives Utilization Survey, presenting the data in easy-to-follow graphs and tables. This industry snapshot is enhanced by recommendations and advice from 25 thought leaders in health and wellness promotion, including two researchers in health promotion and behavior change from Stanford University, the birthplace of the Stanford Health and Lifestyle Assessment (SHALA). Four case studies of successful health incentives programs — including the Mayo Clinic Rewards Point Program for long-term and repeat participation — round out this resource.
Get answers to the most common questions surrounding incentives use — from the best kinds of incentives to offer to strategies for measuring their effectiveness to the legal, confidentiality and tax issues you need to consider before rewarding your population for health and wellness activities.
Benefit from thought leaders' advice and recommendations on:
- Essentials of incentive and reward program design;
- The five key types of incentives and pairing the most effective rewards with the target population;
- Health improvement programs and activities suitable for incentives use;
- Recommended value and frequency of incentive awards;
- Strategies and incentives to motivate participants in an economic downturn;
- Rewards for long-term and repeat participation;
- A can't-miss communications strategy that supports the incentive program;
- Tax laws and HIPAA considerations that could influence offering of incentives;
- Suggested formulas for measuring ROI and program effectiveness
Including expanded data from the HIN 2009 Health and Wellness Incentives Utilization Survey on the use of incentives and rewards in the healthcare industry, resulting in data on:
- The numbers of health plans and purchasers offering incentive programs today and those with incentive programs in the wings;
- Health conditions most frequently targeted by health incentive programs;
- Top incentives for driving participation;
- Who's offering incentives to spouses and dependents;
- Frank commentary on what's working in incentives and rewards and overcoming the barriers associated with launching a health incentives program.
Health improvement programs large and small — and those still on the drawing boards — will benefit from the utilization and effectiveness benchmarks suggested by these health and wellness veterans from business, healthcare and academia:
- Wesley Alles, Ph.D., director of the Stanford University Prevention Research Center;
- William B. Baun, manager of human resources and wellness at The University of Texas M.D. Anderson Cancer Center;
- Eric Berman, M.D., medical director and chairman of health policy, Horizon BCBS of NJ;
- Ted R. Borgstadt, co-founder and CEO of TrestleTree, Inc.;
- Dr. Susan Butterworth, associate professor and director of health management services at Oregon Health & Science University;
- Michael Casey, senior director of population health products and services for Mayo Clinic Health Management Resources;
- David Chenoweth, president, Chenoweth & Associates Inc.;
- Richard Citrin, vice president of EAP solutions at UPMC Health Plan;
- Jennifer Hidding, former director of interactive health management of consumer solutions at OptumHealth;
- Tami Collin, principal with the National Health and Productivity Management specialty practice at Mercer Human Resource Consulting;
- Margaret Frucci, human resource manager, Ocean Medical Center, part of Meridian Health System;
- Aaron Hardy, wellness coordinator for the Washoe County School District;
- Terri Kachadurian, manager, worksite H=health promotion, Health Alliance Plan;
- Rebecca Kelly, corporate wellness coordinator for American Cast Iron Pipe Company (ACIPCO) in Birmingham, Ala.;
- Gregg Lehman, HealthFitness president and CEO;
- Yann Meunier, M.D., health improvement manager, Stanford School of Medicine Health Improvement Program
- Michael Montijo, M.D., M.P.H., F.A.C.P., senior vice president, government relations at American Healthways;
- Roger Reed, chief consumer engagement architect, Gordian Health Solutions;
- Dr. Dennis Richling, medical director and vice president for CorSolutions, a Matria Company;
- Anna Silberman, vice president of Preventive Health Services, Highmark Blue Cross Blue Shield;
- Scott Smith, M.D., vice president and chief medical officer, First Health;
- Gary Smithson, M.D., M.B.A., WorldDoc;
- Sean Sullivan, president and CEO, Institute for Health and Productivity Management;
- Michael Thompson, principal with PriceWaterHouseCoopers;
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