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Market Dynamics 2001: Diabetes
Datamonitor, Feb 2002
Few non-infectious diseases are growing as rapidly as type II diabetes. More than 37 million people in seven major pharmaceutical markets now have type II diabetes, and recent data reveal that the disease is on the rise in other markets as well. Daily news accounts about the rise in diabetes and the disease''s insidious, yet severe, complications will lead to higher diagnosis rates and demand for more effective treatments. The diabetes market is undergoing a major upheaval. Bristol-Myers Squibb''s Glucophage (metformin), the most widely prescribed therapy for type II diabetes, lost patent protection in the U.S. market in 2001. Further, novel formulations of insulin (e.g. Lantus from Aventis), advances in insulin delivery, and new insulin sensitizing drugs will all dramatically impact the market. This analysis provides essential insight into the diabetes market. Market Dynamics 2001: Diabetes - Face of the Diabetes Market analyzes the driving forces behind the current diabetes market, examining the factors that will sustain and impede growth in coming years. Specific issues discussed in the report include: • Current unmet clinical needs in the treatment of diabetes as viewed by physicians in the seven major pharmaceutical markets • Treatment trends in the major markets, including increased use of insulin to treat type II diabetes • Cost containment and price control measures affecting diabetes prescribing in the major markets • The success behind the current market leaders in each drug class across the seven major markets, including marketing strength and strategies, drug characteristics and geographical location
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