Blockbusters of the Future: Is the Search for New Blockbusters a Sustainable Growth Model? Analyzes the current and future blockbuster market. Datamonitor assesses the revenue potential of individual blockbusters and how this will affect the future R&D focus and revenue growth of their marketing companies. The analysis also predicts the future revenue potential of the leading 18 pharmaceutical companies’ late stage pipelines. You will gain access to: • Quantitative analysis of the key factors that ensure blockbuster success, with reference to Datamonitor''s proprietary Blockbuster Value Index methodology • Best practice recommendations to achieve blockbuster success based on analysis of companies with the required sales and marketing capabilities • Evaluation of strategies that will optimize market penetration within the first year of market launch, using Datamonitor''s proprietary SimScore tool • Comparison of revenue potential of key compounds in the late stage pipelines of the top 18 pharmaceutical companies • Discussion of the impact of current and next generation blockbusters on the global pharmaceutical market to 2008. Research Methodology: Datamonitor''s 21st Century Insight analyses are based on extensive primary and secondary research on all major strategic issues across seven key national markets. Blockbusters of the Future is based on extensive research and analysis of the pharmaceutical and biotechnology industry, supported by secondary research across leading industry journals and Datamonitor''s extensive in-house library. The following steps are carried out for each 21st Century Insight project: • Hypothesis generation based on secondary research and liaison with key company contacts • Hypothesis testing through primary research interviews targeting pharmaceutical executives • Validation of research findings through key company contacts. Structure AND Scope: Understanding which Factors Ensure Blockbuster
