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Cosmetic Surgery Market Report 2009
Key Note Publications Ltd, April 2009, Pages: 114
The UK cosmetic surgery market experienced modest growth in 2008, a change from its previous remarkable year-on-year increases between 2004 and 2007. At the end of 2008, the estimated value of the total market (which includes figures for the non-surgical sector) reached £536m — a rise of 8.7%. Between 2004 and 2008, all sectors performed strongly, and in 2008, non-surgery increased by 19.8%.
There is an increasing level of diversity in the market, with traditional providers of surgical procedures becoming the minority as operators compete to offer other non-surgical treatments, hair-loss treatment, weight-loss surgery, cosmetic dentistry and even cosmeceuticals. There is also a continued blurring between the traditional beauty salon and the medical environment traditionally associated with cosmetic surgery.
To a large degree, this diversity has resulted from the tremendous technological developments in non-surgery and the popularity of these with consumers who want to see effective results with much shorter recovery times. In 2008, there was rapid product development in injectable fillers and laser technology, both of which are now becoming more widely used and understood by consumers.
The demographics of the consumer base are altering as well. With tempting finance offers of 0% for 6 months, many less affluent consumers are using loans to finance their cosmetic surgery. Media interest in the market is still as keen and active as ever, as many consumers have an interest in stories about celebrity bodies. In addition, more men are opting for cosmetic procedures — in the US, the male market is moving faster than the female one, and this trend may also be emerging in the UK.
These factors all present challenges for the cosmetic surgery industry. While practitioners want much tighter restriction on how non-surgical treatment can be obtained and administered, the market is taking a bolder, more high-profile stance in terms of promoting itself. There is now much more competition, and the need to advertise and actively encourage consumers towards treatment is a trend that looks set to continue. The industry is required to maintain close ties with the Government and ensure that tighter legislation comes into place that prevents illegal trading or irresponsible marketing, but, at the same time, it must recognise market conditions. If it can do this successfully, the market for cosmetic surgery and non-surgery looks to have a healthy and durable future.
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