Where is private label going? Is there a consumer backlash against the retailer brand or is the increasing drive to individualism entirely satisfied by the retailers’ extended offer. Using Euromonitor International’s unique global database of markets and the share of retailer brands as a framework, this bumper report considers the impact of private label retailing on manufacturers and their operational/cost factors and consumers.
Euromonitor International strategy briefings alert you to global trends predicted to influence consumer markets. They offer insight to changing market conditions and the opportunities and challenges you need to address to maintain a competitive advantage
