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Marketing Health to Parents and Children in the United States 2009
Mintel, March 2009, Pages: 75
The population of children is growing, and with it grows concern over the health issues they face. Childhood obesity, and the related health risks, has been the target of attention, and parents are seeking out healthier nutrition for their kids. However, there are a number of other areas that are also essential elements of overall health and well being for kids.
Among the issues analyzed in this report:
-How the current economic environment will impact the future of health related marketing
-What demographics provide the greatest opportunity and also the greatest challenges to health marketers
-How to hone in on health concerns of greatest concern to parents, such as children’s physical activity (or the lack there of)
-What types of products are best meeting the needs of parents looking for assistance in providing their kids with boosts for health
-What advertising and promotional efforts are on target and where there is room for improvement, such as through increased focus on digital media
-The importance of the role that schools play in the health equation for parents and how to build on that relationship
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