This report explores the natural and organic personal care category and includes insights on how this category can continue to grow despite ongoing competition from lower-priced traditional personal care, economic recession and consumer confusion with industry standards and definitions. Topics include:
-Detailed exploration of the distinct opportunities within food, drug and mass merchandiser retail in contrast to natural supermarket channels
-Expectations for growth for 2009 and beyond
-How leading players managed (or didn’t manage) to grow business in 2008
-How natural and organic standards will impact consumers
-How the downturn in the economy is altering purchasing, and what companies can do to innovate in response
-How Tom’s of Maine and Burt’s Bees have successfully managed acquisitions by traditional suppliers
-How FDM outlets are promoting natural/organic personal care to compete with NGS
-How purchase rationales differ between natural and traditional personal care products
