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Anti-aging Skincare in the United States 2009
Mintel, March 2009, Pages: 66
The market for anti-aging skincare has experienced robust growth during 2003-08, with a slight slowdown in growth in 2008 due to the economic crisis. Anti-aging products have been driving sales in the facial skincare market overall, and facial anti-aging products continue to make up the bulk of this market, with anti-aging body skincare products a distant second. While men are awakening to the importance of an anti-aging skincare regimen, female Baby Boomers continue to lead the charge in pushing sales figures higher and demanding products that cater to their needs.
This report provides in-depth information on the above topics, as well as:
- Exploration of the emerging trends within the anti-aging industry, which includes not just the notion of highly functional products that multi-task, but also the idea of making anti-aging products more fun an exciting
- The impact of the current economic crisis on the purchasing behaviors of consumers in the anti-aging skincare market
- Analysis of product trends in light of consumer attitudes towards brands, marketers and retailers
- The exploration of sales performances of the different anti-aging skincare segments, as well as a look at advertising within the anti-aging skincare category overall
- An in-depth look at the current makeup of the core anti-aging skincare consumers and their needs
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