This databook is a detailed information resource covering all the key data points on Ice cream in Uruguay. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.
Scope
- Contains information on 4 categories: Artisanal ice cream, Frozen yogurt, Impulse ice cream and Take-home ice cream
- Provides market value, volume, expenditure and consumption data by market, category and segment
- Includes company and brand share data by categories
Highlights of this title
The market for Ice cream in Uruguay increased between 2002-2007, growing at an average annual rate of 3.7%.
The leading company in the market in 2007 was Unilever. The second-largest player was Conaprole .
Key reasons to purchase this title
- Discover the major quantitative trends affecting the Ice cream markets
- Understand consumers consumption and expenditure patterns
- Understand the future direction of the market with reliable historical data and full five year forecasting
