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Intravascular Ultrasound (IVUS) Market: An Analysis
Koncept Analytics, May 2009, Pages: 34
IVUS market is the fastest growing segment of interventional cardiology. IVUS is primarily used during the stenting procedure in the percutaneous coronary intervention (PCI). The growth in this market is mainly based on the number of PCI procedures and stenting procedures or the stenting placements. More the stents being used, more would be the need of IVUS technology.
IVUS technology is used to properly observe the placement of the stents, whether these are fully expanded and to see the built up of plaque. Here it scores over the traditional angiography technique. Angiography does not provide any cross-sectional information about the morphology of the plaque. Although angiography shows narrowings but it fails to differentiate plaque from the layers of the arteries.
PCI penetration rate is the most important indicator of the IVUS market growth. Interestingly the penetration rate varies significantly among different regions. Largely the global markets are under-penetrated, with the exception of Japan where the penetration rates are very high. This variation in penetration corresponds directly with the reimbursement systems applicable in these markets or regions. Where there is no formal reimbursement structure, the penetration rates are low. Japan follows a well established reimbursement system, which is why the penetration rate is so high there.
Another interesting feature of this market is that globally, and in most part of the world the market is shared by only two prominent players, Volcano Corporation and Boston Scientific. Only in Japan these companies face competition from another player, Terumo Corporation.
The report analyzes the IVUS market looking at the market from global as well as regional perspective. The various market related factors are being interpreted either as market drivers or market limiters. The competition between Boston and Volcano is also being discussed separately highlighting their product features and their respective marketing efforts. Lastly the major three players, Volcano, Boston and Terumo are profiled with their business strategies.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
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