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Research Report on China's Cigarette Industry, 2009
China Research & Intelligence, March 2009, Pages: 60


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The number of Chinese smokers is over 0.35 billion, more than the total population of America. The sharp growth of Chinas Cigarette Industry makes up the most important part of national economy.

In 2008, the total domestic cigarette sales volumes were 2180.5 billion, increasing by 2.6% of 2124.35 in 2007. The market scale of Chinese cigarettes passes 100 billion US Dollars in 2008.

In 2008, brands in process of Chinese cigarette industry were one hundred and fifty-five, decreasing by 20 in 2007. Cigarette types in process were eight hundred and seventy-one, decreasing by five in 2007. The average yield of single brand in process was 14.25 billion, increasing by 2.1 billion of the same period in 2007 and increased 17.3%.

In 2008, national top 20 brands cigarette sales reached to 939.2, increasing by 14.85% of 817.75 billion of the same period of last year. The proportion in total sales volumes was 43.1%. The accumulative sales revenues of top 20 brand cigarette were 411.09 billion Yuan (58.7 billon US Dollars), accounting for more than 50% of the total sales revenues.

Generally speaking, Chinese cigarette industry develops steadily and the degree of brand concentration promotes gradually. Under the combined action of policy guide, market competition and administrative drive, Chinese cigarette industry will experience several procedures of closing small cigarette companies, recombining medium cigarette companies, inside-province merges and recombination and cross-province unite and recombination. Chinese cigarette companies decreased from 123 in 2003 to 31 in 2008.

The annual tax revenue of Chinese tobacco industry is about 30 billion US Dollars. But, the production of Chinese cigarette is strictly controlled, and the same to its development space.

In Dec. 2005, Morris International and China Tobacco Corporation signed two cooperation agreements: first, producing Marlboro cigarettes in China; second, establishing joint ventures abroad. China had been produced Marlboro cigarettes since 2006. In the beginning of 2008, joint venture was set up with each holding 50% of equity. After the establishment of the joint venture, it would provide comprehensive Chinese style cigarette series for the international customers, and the sales network of Morris International will open up the foreign market for Chinese cigarettes. Meanwhile, Morris International has the biggest competitiveness enjoying a huge advantage in the strictly-controlled Chinese market.

With the globalization of Chinese economy, other international cigarette tycoons will take part in the Chinese market competition.
More information can be obtained as follows:
- Production of Chinas Cigarette Industry
- Demands of Chinas Cigarettes
- Import and Export of Chinas Cigarettes
- Main Enterprises and Their Operations of Chinas Cigarette Industry
- Customers Characteristics Analysis of Chinas Cigarettes
- Impact of International Financial Crisis on Chinas Cigarette Industry


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