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Communications Markets in El Salvador - 2009 Edition
Pyramid Research, Inc., May 2009, Pages: 28
El Salvador's fixed and mobile data markets will double in size by 2014 as mobile data services, fixed broadband, and pay-TV drive growth, according to this latest report.
Communications Markets in El Salvador offers a precise, incisive profile of the country's converged telecommunications, media, and technology sectors based on proprietary data from our research in the Salvadorian market. The 28-page report provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies such as WiMax, IPTV, and VoIP. This executive study provides a comprehensive view of the Salvadorian communications market by analyzing key trends, evaluating near-term opportunities, and assessing upcoming risks and factors.
El Salvador ranks 12th in Latin America in terms of market size, with the telecom industry expected to generate $1.5 billion in 2009, notes Jose Magana, analyst and author of the report. 'Mobile services and broadband have been the engine for growth with penetration of the population closing at 100 percent and 2 percent, respectively, in 2008,' he says. 'Pyramid expects that the Salvadorian telecommunications markets will see most growth from mobile data services, fixed broadband, and pay-TV, all of which are underpenetrated segments as of 2009,' he adds.
Data services will grow at a CAGR of 21 percent over the next five years with both fixed and mobile broadband posting double-digit expansion over the forecast period. 'Mobile data services is expected to grow at a CAGR of 22.6 percent over the next five years, thanks to infotainment services such as music, ringtones, mobile video, and mobile Internet,' Magana comments. 'Pyramid anticipates operators will focus their efforts on promoting data services as 3G handsets will account for 36 percent of the total base by 2014 from 4 percent in 2009,' he says.
The fixed market is showing steady signs of transformation toward broadband. 'Broadband penetration will advance from 3.0 percent in 2009 to 7.7 percent in 2014, driven by a constant price decline pushed by the uptake of bundled packages,' says Magana. The report finds that fixed operators are promoting triple and quadruple plays to encourage adoption and increase loyalty.
Communications Markets in El Salvador is part of our Latin America Country Intelligence Report Series. Our premium Country Intelligence Reports are the industry's best available analysis on market trends, regulatory environments, and competitive dynamics for 60 countries worldwide.
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