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Insight into Samsung Electronics' Notebook PC Business Model
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], June 2009, Pages: 39
Ever since Samsung Electronics rolled out its first own-brand notebook PC in 1995, the company has been exploring the Korean and major emerging markets. In 2008, Samsung's own-brand notebook PC shipment ranked number 10 worldwide and leaped to the number six spot in the Chinese market. The company's goal for 2009 is to move upward to the fourth place in China, surpassing Acer and Asus. Furthermore, Samsung is striving to boost its share in the global notebook PC market to 5.7% in 2011, which is expected to turn Samsung into the fifth largest notebook PC vendor worldwide.
This research seeks to analyze Samsung Electronics' notebook PC business model, focusing on its product strategies and different development models in various markets.
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