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Seeking Beauty through Nutrition: Opportunities in Oral Beauty Products
Datamonitor, May 2009, Pages: 87
The advancement of functional foods and the benefits which they can deliver has meant that the line between diet and beauty is increasingly blurred. Ingestible products claiming to have a positive effect on personal appearance have been rolled out with the intention of providing consumers with a convenient way of improving facets of their appearance, a market that this report seeks to analyse.
- Detailed insights and analysis documenting the drivers and inhibitors of oral beauty products
- Analysis documenting the relative importance consumers place on appearance and data sizing the nutricosmetics market
- Strategic conclusions combined with actionable recommendations for all industry players looking to fully capitalize on this segment
- Countries covered: France, Germany, Italy, the Netherlands, Spain, Sweden, UK, US, Australia, Japan, South Korea, China, India, Brazil and Russia.
Females feel under more social pressure than males to look good. Males are less concerned with personal appearance and they are less likely to consume a beauty product because they feel forced to. The idea that masculinity involves a disregard for appearance is however outdated - many males actively seek ways to improve it.
Though growth in oral beauty products has been high, it has already showed signs of slowing. Much depends on the next 510 years when considering whether oral beauty becomes mainstream or simply an expensive novelty. Also, recession could impact on consumers willingness to try a product for the first time simply due to their price premium.
Product launch trends indicate that beauty drinks may be the category that thrives in the short-medium term. Beauty foods have been set back by the failure of Danones Essensis, which was expected to bring them into the mainstream. Oral beauty supplements have also seen flat launch numbers. Beauty drinks, in contrast, have continued to increase.
- Consumer understanding: obtain a detailed understanding of consumer attitudes and behaviors towards oral beauty products
- Market understanding: identify the key oral beauty markets and product innovation trends in 15 countries across four territories
- Ideation: find inspiration for formulations and product positioning taking advantage of consumers evolving interest in ingestible beauty solutions
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