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Why Invest in Mobility During a Downturn?
Datamonitor, May 2009, Pages: 47


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The financial maelstrom which threw the global economy into turmoil has led to many enterprises being extremely cautious about their IT purchasing decisions. This report will evaluate the demand for mobile solutions and will provide a strategic guide highlighting how vendors and enterprises should approach the market.
- Explores the penetration of mobility solutions and highlights the verticals which are planning the most greenfield investments.

- Analyzes the IT investment priorities and IT budgets of 1170 IT decision makers.

- Evaluates the evolution of mobile technology and highlights emerging opportunities.

- Assesses the leading vendors ability to provide an enterprise mobility platform and support a mobility deployment
Despite the decline in IT budgets in 2009, vendors should be heartened by the fact that 26% of enterprises are planning to increase their IT budget. This demonstrates that there are still opportunities for vendors if they understand enterprise pain-points and align their go-to-market strategy to the right verticals.

Adoption of enterprise mobility solutions is set to increase in 2009 and 2010. Datamonitor surveyed 1110 IT decision makers in 2008 and found that in the next 2 years 38% of enterprises will have deployed a mobility solution, up from 29% in 2008.

The most important factors influencing an enterprises choice of an IT vendor are detailed functional expertise and an understanding of vertical markets. Vendors should ensure that they have the requisite experience to address their clients expectations.
- Provides a clear, complete and comprehensive guide to the enterprise mobility market, identifying and evaluating market trends.

- Offers a critical balance between end-user data, primary research, and concise, insightful analysis.

- Covers the breadth of the mobility space, helping decision makers understand market opportunities and enterprise pain-points.



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