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Technomic Marketing Insights
Technomic Inc., Sep 2009, Pages: 12


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Essential Foodservice Monthly Reporting

Technomic is proud to introduce Marketing Insights, a monthly briefing providing valuable updates and analysis on promotional activity for over 500 leading and emerging chain restaurant brands.

This new publication helps executives stay informed about marketing initiatives, product launches and limited-time offers—while identifying shifts in menu and marketing strategies.

Features
Each issue includes valuable commentary from Technomic experts—along with a wealth of concise briefs covering chain operators’ marketing efforts and promotions in the following categories

- Social Networking
- Limited-Time Offers
- Contests & Coupons
- Gift Cards
- Catering & Banquets
- Special Events
- Announcements
- Other Noteworthy Offerings

Benefits
Marketing Insights provides actionable insights and a better perspective of the industry at large, helping restaurant operators, suppliers and marketers

- Track trends and competition
- Scan for innovative ideas
- Enhance promotions


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