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World Secure Mobile Endpoint Products Market
Frost & Sullivan, Oct 2009, Pages: 127
Frost & Sullivan analyses the current state of the secure mobile endpoint market, looking at drivers and restraints for growth, pricing, distribution, technology, legislation, demand and geographical trends. Following form those, market growth for regional and market segments is forecasted. In addition, an in-depth analysis of the competitive situation including vendors' market shares is performed, along with detailed profiles of the key vendors in the industry.
This Frost & Sullivan research service titled World Secure Mobile Endpoint Products Market provides market size, growth projections, and a detailed analysis of the key challenges, drivers and restraints for the following market sectors: embedded solutions, direct to consumer, and network-based solutions.
Market Overview
Rapid Uptake of Smartphones Triggers Growth in the World Secure Mobile Endpoint Products Market
As mobile threats grow more ingenious, the world secure mobile endpoint products market is poised to witness high growth. Factors that are expected to steer the market forward are the high uptake of smartphones, such as the Blackberry as well as the expanding base of remote workers. The increase in mobile workers in the enterprise drives the need to protect the data on mobile devices. While enterprises are beginning to understand that allowing mobile employees to access corporate data at a customer site will enhance customer relationships and help process orders faster, security is likely to remain a major concern. 'The pressure from the consumer and enterprise markets increases the need to implement better mobile endpoint security,' notes the analyst of this research service. 'In North America, enterprises continue to drive the mobile endpoint security market, as more remote workers use their smartphones as a primary means for connecting to the corporate office.' Smart phones are becoming the equivalent of a PC, but the lack of security technologies implemented on the mobile device is placing personal and corporate information at risk. Compliance regulations continue to become more complex and stricter, and hence, enterprises look at the smartphone as another endpoint to the corporate network that needs protection.
In 2004, mobile malware, as a smaller market, did not pose a major threat to end users. Known as an emerging market, limited functionality and high prices discouraged users from purchasing smart phones. In addition, there was no financial gain for cyber criminals from mobile threats at that point since many companies did not allow such devices to be used to access corporate information. Although mobile threats have increased exponentially over the last five years, the total number of attacks is still low and they mainly focus on Symbian operating systems. Threats may arise from spyware and financial malware in the form of an SMS/MMS message or as an application. Spyware allows the interception of e-mails and SMS messages, tracks devices, and listens to conversations silently in the background. In response, companies such as Research in Motion have been instrumental in implementing security onto blackberry devices.
'However, enterprises are struggling to understand the various security tools available and adding wireless devices into the process has caused perplexity for IT administrators,' notes the analyst. 'Considering the lack of awareness, participants must strive to improve product visibility and roll out marketing strategies aimed at achieving greater acceptance of the technology.' Going forward, there will be an increasing demand from enterprises to choose a security vendor that offers a holistic view of security. It is recommended that mobile operators begin proactively seeking ways to offer additional security into devices – either as an application or as a subscription service. Within the next five years, mobile operators are expected to follow this approach as a means of increasing the average revenue per user (ARPU), and decreasing the churn rates and customer support expenses.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Embedded solutions
- Direct to consumer
- Network-based solution
By Geographic Region:
- North America
- Europe
- Asia Pacific
- Latin America
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