Home improvement products market has been continuously benefiting from low interest rate financing prevalent in most of the countries, translating into strong demand. Women have a major influence on the home improvement industry as homemakers. Retailers are increasingly targeting female customers as they represent the major demographic segment for home improvement products industry. Manufacturers operating in the Do-It-Yourself (DIY) segment are also coming up with power tools that are small and light to target women.
Media especially television has played a major role in developing DIY consumer base by telecasting shows on home remodeling and repairs. Another segment that is contributing to the enhanced demand for home improvement products is Do-It-For-Me (DIFM) customer base, which primarily includes aging baby boomer population as well as dual income families and single parent families.
These and other market data and trends are presented in 'Home Improvement Products: A World Market Analysis' by BizAcumen, Inc. Our reports are designed to be most comprehensive in geographic coverage and vertical market analyses.
