 |
Printer Friendly
Printed from http://www.researchandmarkets.com/reports/1005264
The Home Luxury Report 2009: The Annual State of the Home Luxury Market
|
Description: |
Home Luxury Report 2009 is the ultimate guide to the U.S. market for luxury goods for the home. This report focuses on the buying and spending habits of the nation's affluent households -- the top quintile or 20 percent of U.S. consumer households -- of high-end or luxury products and services.
The Home Luxury Report examines consumers' buying behavior and spending habits related to these key categories of luxury purchases:
- Art & Antiques - Elextronics & Photography Equipment - Home Decorating Fabrics, Window & Wall Coverings - Furniture, Lamps, Rugs & Floor Coverings - Garden, Outdoor, Lawn & Patio - Kitchenware, Cookware, Cook's Tools - Kitchen Appliances, Bath & Building Products - Linens & Bedding Products - Tabletop, Dinnerware, Flatware & Servingware
The report contains details on these nine luxury goods categories bought by affluent consumers, including annual spending, where these products were purchased and details of the types of products and services bought.
The Home Luxury Report 2009 is written by Pam Danziger, an internationally-recognized expert on the luxury market and is based upon the kind of in-depth consumer research for which Pam Danziger is known.
Guides luxury marketers to shifts and changes in their target customers' attitudes and shopping behavior
This report provides vital data about what luxuries affluents are buying, how much they are spending, where they are making their purchases and what brands they favor. This report provides invaluable information about the mindset, attitudes and spending habits of the affluent consumers that luxury marketers target. This is not just report about people with high incomes, but affluents who buy luxury goods and services.
- - Luxury Marketers: This is a report about your customers & your target customers
The Home Luxury Report 2009 is a compilation of the quarterly luxury tracking surveys that are conducted every three months with 1,000-1,250 affluent consumers who purchased one or more luxuries in the study period. Luxury tracking study is the only longitudinal study of its kind that tracks the luxury consumer market, what they buy, how much they spend. The survey sample of 4,609 luxury consumers surveyed in 2008 with an average income of about $200,000 is representative of the 22 million affluent households in the country.
More details about products and brands included in Home Luxury Report 2009
Details about what these luxury consumers bought, how much they spent, where they made their purchases, and in certain categories the luxury brands they patronized are reported in four major categories of luxury. Significantly more product categories and more brands were included in the current surveys, notably:
Home Luxuries
Art and Antiques (Specific data is collected on already-framed reproductions; unframed reproductions; custom-framed art or reproductions; other custom framing; original art; sculpture, statues, 3D art; antique furniture and collectibles; wall decor)
Electronics and Photography Equipment (Computers; iPods and other MP3 devices; cameras; cellular phones; televisions; DVD/video players; audio equipment; home entertainment systems; PDA's)
Furniture, Lamps and Floor Coverings (Lamps and lighting; upholstered furniture; wooden furniture; rugs and floor coverings)
Garden and Outdoor (Patio furniture; grills; lighting accents; fencing; power gardening equipment; decorative pots; garden statues; chimeneas and outdoor stoves; garden shelters; water gardens; porch and patio decorative accents)
Home Decorating Fabrics, Wall and Window Coverings (Wall coverings, such as wall paper; ready-made curtains, drapes; window coverings, such as blinds, shades; home decorating fabrics for custom upholstery, curtains, drapes, etc.)
Kitchen Appliances, Bathroom Equipment and Building Products (Kitchen appliances, such as stoves, ovens, refrigerators; bathroom equipment, such as tubs, showers, toilets, fixtures; kitchen equipment, such as cabinets, countertops; air conditioning/filtration systems; water systems)
Kitchenware, Cookware, Housewares (Small appliances; cookware; bakeware; cutlery; storage and organization; barware)
Linens and Beddings (Sheets and pillowcases; comforters, spreads; pillows and pillow accents; bath linens; mattresses and box springs; duvets and shams; feather beds and mattress covers; table linens)
Tabletop, Dinnerware, Stemware, Flatware (Dinnerware, including fine china, ceramic or stoneware, serving ware and decorative accents; crystal and glassware decoratives, stem ware, serving pieces, barware; flatware, including sterling silver flatware, serving pieces, decorative accents and other flatware)
Provides marketers with facts and data that support strategic decisions
Now you can make critical business decisions based upon facts -- not beliefs, assumptions or fantasies
This report provides the facts and figures you need to develop winning marketing and business strategies. By working with the facts, not fantasies, you have a much better chance of success marketing to the luxury consumers. This report gives you a horizontal view of the luxury market, recognizing that luxury marketers compete not just with companies within their vertical product niche, but across all luxury categories as well.
Within each category of luxury, the key drivers for purchase are studied, such as role of luxury brand in purchase decision; the influence of sales price on purchase; where the shopper bought their last luxury; why they bought luxuries; whether their luxury purchases were made a gifts; and other motivational factors.
New data points enhance marketers understanding of their consumers
Spending is now provided at the product and retailer levels within each major category of luxury
Enhancing this year's Home Luxury Report 2009 are new data points that enhance luxury marketers' understanding of where affluent's money is being spent andhow it is changing from year to year. It contains data about the average amount spent within a particular product category, such as Luxury Furniture, Lamps and Rugs, and within the category to the average amount spent on upholstered furniture or lamps for example. It enables marketers to identify what products are up and down within their product category.
Further this report provides an estimate within product category of how the consumers' share of wallet is divided based upon type of store. So you can tell when affluent shoppers are shifting their spending out of one retailing segment and into another. For example, this year affluents spent less of their furniture budgets in specialty home furnishings retailers and department stores and more in warehouse clubs and discount outlets.
This report doesn't stop with the data -- It pushes further to help marketers and retailers put the information to use
Translate the data into information that marketing executives can use to make critical strategic decisions
This market research report helps make the research data and findings accessible and useable. It provides marketers with three powerful perspectives: "The What", "So What" and "Now What." This report is filled with advice and guidance for luxury marketers to take action on the research findings revealed.
Special feature: Find out which of the five different types of luxury consumers are your best customers
A special feature in Home Luxury Report 2009 is a psychographic profile of five key types of luxury consumers. These include:
X-Fluents (Extremely Affluent) who spend the most on luxury and are most highly invested in luxury living;
Butterflies, the most highly evolved luxury consumers who have emerged from their luxury cocoons with a passion to reconnect with the outside world. Powered by a search for meaning and new experiences, the butterflies have the least materialistic orientation among the segments, yet they spend nearly as much as the X-Fluents on luxury;
Luxury Cocooners who are focused on hearth and home. They spend most of their luxury budgets on home-related purchases;
Aspirers, those luxury consumers who have not yet achieved the level of luxury to which they aspire. They are highly attuned to brands and believe luxury is best expressed in what they buy and what they own.
Temperate Pragmatist a newly emerged luxury consumer who is not all that involved in the luxury lifestyle. As their name implies, they are careful spenders and not given to luxury indulgence.
Special investigations into luxury consumer market
Each quarter, luxury tracking surveys conducts a special investigation into topics of interest to luxury marketers. Included in the Luxury Report 2009 are results of the following special investigations conducted in 2007 and 2008:
Luxury consumers' luxurious homes - What they have, what they own, what they buy, plans on remodeling and redecorating.
Luxury consumers and the Internet - The role the Internet plays in the luxury consumers lifestyle, including what they buy online and how they use online to support their luxury lifestyles.
Luxury consumers and their charitable giving - Investigates how affluent consuemrs are giving back to make the world a better place for us all.
Luxury consumers and the current economic crisis - Learn about the changes luxury consumers are making to their luxury lifestyles and their shopping behavior in response to the current economic crisis.
Luxury consumers and green marketing - What role does the green marketing practices of retailers and brands play on the luxury consumer and their buying behavior.
Loyalty marketing and the luxury consumer - Research into the participation of luxury consumers into loyalty programs and how marketers can create more effective loyalty programs targeting the luxury consumer.
Countries of luxury -- How luxury consumers interpret where luxury goods are manufactured, including which countries produce the best and lesser quality luxury goods. |
|
Contents: |
Introduction Unity Marketing's annual state of the luxury market report Luxury Tracking Survey Methodology Sample Demographics Income Demographics Figure 1: Income Demographics, 2006-2008 Gender Age Distribution Figure 2: Age Distribution Generations Figure 3: Generations of Affluents Other Demographic Variables
Chapter 1 - About the Luxury Market Number of Households in Top 20 Percent Figure 4: Number of Households by Income, 2006-2007 Demographics of the Top 20 Percent of Americans Figure 5: Household income by Age, 2006 & 2007 Increasing Diversity in the Luxury Market Figure 6: Diversity of Luxury Market Financial Status of Affluents’ Family of Origin Figure 7: Financial Status of Family of Origin New Luxury Market Paradigm - From Things to Experiences Experiences Provide the Greatest Luxury Satisfaction Figure 8: Source of Greatest Luxury Satisfactions
Chapter 2 - How Affluent Consumers Feel about the Economy and their Financial Status LCI Holds Steady At the End of 2008 Figure 9: Luxury Consumption Index Key Finding: What Marketers Can Do Today to Plan for Tomorrow Luxury Consumers’ Feelings of Financial Well-Being Figure 10: Financial Well Being Luxury Consumers and Reported Spending Trends Figure 11: Luxury Spending Trends Past Twelve Months Luxury Consumers and Their Spending Expectations Figure 12: Expected Spending on Luxury Next 12 Months Luxury Consumers’ Confidence in Financial Health of the Country Figure 13: Overall Financial Health of Country Luxury Consumers Financial Prospects Figure 14: Financial Prospects Next Twelve Months Investments and Savings in the Current Quarter Figure 15: Trends in Saving and Investing Now Compared with Twelve Months Ago Investments and Savings in the Coming Year Figure 16: Trends in Saving and Investing in Coming Twelve Months >> Luxury Marketers: Take Action Ways Affluent Consumers Are Changing their Lifestyles Figure 17: Changes in Luxury Consumer Lifestyles Predictions for the Luxury Market in 2009 and Beyond Affluent Consumers Are Changing Their Behavior A New Personality Emerges in the Luxury Consumer Market Evolution from "Consuming Culture" to a "Caring, Sharing, Saving Culture" What's Next for Luxury Marketers? >> Luxury Marketers: Take Action Final Thoughts
Chapter 3 - About the Luxuries Affluent Consumers Purchase and How Much They Spend Total Luxury Purchase Incidence Figure 18: Overall Luxury Purchase Incidence (All Affluent Consumers), 2006-2008 >> Luxury Marketers: Take Action Luxury Purchase Incidence Figure 19: Luxury Purchase Incidence, 2006-2008 Luxury Consumers’ Average Spending Figure 20: Average Spending on Luxury, 2007-2008 >> Luxury Marketers: Take Action Figure 21: Trends in Spending and Purchase Incidence (2007-2008) Luxury Spending by Income Segments Figure 22: Luxury Spending by Income Segment, 2007-2008 Luxury Spending by Age Segment Figure 23: Luxury Spending by Age – 40 and Under and Over 40. 2007-2008 Luxury Spending by Gender Figure 24: Luxury Spending by Gender, 2007-2008 Luxury Spending by Segment Summary Figure 25: Luxury Spending by Segment Summary, 2007-2008 >> Luxury Marketers: Take Action Last Luxury Purchase Bought on Sale or at a Discount Figure 26: Most Recent Luxury Purchase Bought on Sale or at a Discount (2006 & 2008) >>Luxury Marketers: Take Action Figure 27: Percentage of Discounted Purchase and Change in Average Amount Spent (2008) Overview Where Luxury Consumers Shopped Figure 28: Where People Shopped for Home and Personal Luxuries Luxury Shoppers’ Favorite Luxury Department Stores and Mass/Discount Stores Figure 29: Store Brand Usage for Any Luxury Shopping, 2007-2008, including ultra-affluents Luxury Consumers’ Favorite Magazines Figure 30: Luxury Consumers Favorite Magazines, 2006-2008
Chapter 4 - Home Luxury Purchases Detail Findings Overall Home Luxury Purchase Incidence Figure 31: Home Purchase Incidence, 2006-2008 Luxury Shoppers' Spending on Home Luxuries Figure 32: Home Luxury Spending, 2007-2008 >> Luxury Marketers: Take Action Home Luxury Spending by Demographic Segments Figure 33: Total Home Luxury Spending 2008 by Demographic Segments >> Luxury Marketers: Take Action Most Popular Shopping Destinations for Home Luxury Consumers Affluents shopping for their home still favor the in-store experience Figure 34: Where Luxury Consumers Shopped for Home Luxuries Art & Antiques - Purchase Details Type of Art and Antiques Bought Figure 35: Type of Art Bought, 2006-2008 Amount Spent on Art & Antiques Figure 36: Art & Antique Spending by Demographic Segment (2007-2008) Art & Antique: Estimated Spending by Product Figure 37: Estimated Spending on Luxury Art & Antique Products (2007-2008) >>Art Luxury Marketers: Take Action Where People Shopped for Luxury Art & Antiques Figure 38: Art & Antiques Shopping Choices 2006-2008 Estimated Spending on Art & Antiques by Type of Store Figure 39: Estimated Spending on Luxury Art & Antiques by Type of Store (2007 & 2008) >> Art Luxury Marketers: Take Action Art & Antiques Brand Usage Figure 40: Sculpture & Art Glass Brand Usage, 2007-2008 Key Influencers for Art & Antiques Purchases Figure 41: Art & Antique Key Influencers for Purchase Electronics & Photography Equipment - Purchase Details Type of Electronics Bought Figure 42: Type of Electronics Bought, 2006-2008 Amount Spent on Luxury Electronics & Photography Equipment Figure 43: Electronics Spending by Demographic Segment, 2008-2008 Electronics & Photography: Estimated Spending by Product Figure 44: Estimated Spending on Luxury Electronics & Photography Equipment Products (2007-2008) >> Electronic Luxury Marketers: Take Action Where People Shopped for Luxury Electronics & Photography Equipment Figure 45: Electronics & Photography Shopping Choices Estimated Spending on Electronics & Photography Equipment by Type of Store Figure 46: Estimated Spending on Luxury Electronics by Type of Store (2007-2008) Electronics & Photography Equipment Brand Usage Figure 47: Electronics & Photography Brand Purchase, 2007-2008 Key Influencers for Electronics & Photography Purchases Figure 48: Electronic & Photography Key Influencers for Purchase >> Electronics Luxury Marketers: Take Action Home Decorating Fabrics, Window & Wall Coverings - Purchase Details Type of Home Decorating Fabrics, Window & Wall Coverings Bought Figure 49: Type of Home Decor Fabrics, Window & Wall Coverings Bought, 2006-2008 Amount Spent on Home Decorating Fabrics, Window & Wall Coverings Figure 50: Spending Fabrics, Window, Wall Coverings by Demographic Segment 2007-2008 Home Décor Fabrics, Window & Wall Coverings: Estimated Spending by Product Figure 51: Estimated Spending on Luxury Fabrics, Window & Wall Coverings (2007-2008) >> Fabric, Window Luxury Marketers: Take Action Where People Shopped for Luxury Home Decorating Fabrics, Window and Wall Coverings Figure 52: Home Decorating Fabrics, Windows & Wall Coverings Shopping Choices, 2006-2008 Estimated Spending on Fabrics, Window & Wall Coverings by Type of Store Figure 53: Estimated Spending on Luxury Fabrics, Wall & Window Coverings by Type of Store (2007 & 2008) >> Fabric, Window Luxury Marketers: Take Action Key Influencers for Home Decorating Fabric, Window & Wall Coverings Purchases Figure 54: Home Decor Fabrics, Wall & Window Covering Key Influencers for Purchase Furniture, Lamps & Floor Coverings - Purchase Details Type of Furniture, Lamps & Floor Coverings Bought Figure 55: Type of Furniture, Lamps, Floor Coverings Bought, 2006-2008 Amount Spent on Furniture, Lamps and Floor Coverings Figure 56: Furniture, Lamps and Floor Covering Spending by Demographic Segment 2007-2008 Furniture, Lamps and Rugs: Estimated Spending by Product Figure 57: Estimated Spending on Luxury Furniture, Lamps and Floor Coverings Products (2007-2008) >> Furniture, Lamp and Rug Luxury Marketers: Take Action Where People Shopped for Luxury Furniture, Lamps and Floor Coverings Figure 58: Furniture, Lamps, Floor Coverings Shopping Choices, 2006-2008 Estimated Spending on Furniture, Lamps and Rugs by Type of Store Figure 59: Estimated Spending on Luxury Furniture, Maps and Rugs by Type of Store (2007-2008) >> Furniture, Lamp and Rug Luxury Marketers: Take Action Key Influencers for Furniture, Lamps, Floor Coverings & Rug Purchases Figure 60: Furniture, Lamps & Rug Key Influencers for Purchase Garden, Outdoor, Lawn & Patio Products - Purchase Details Type of Garden/Outdoor Bought Figure 61: Type of Garden/Outdoor Living Luxuries Bought Amount Spent on Garden Figure 62: Garden/Outdoor Spending by Demographic Segment 2007-2008 Outdoor/Garden Luxury: Estimated Spending by Product Figure 63: Estimated Spending on Luxury Outdoor/Garden by Products (2007-2008) >> Outdoor Luxury Marketers: Take Action Where People Shopped for Luxury Garden, Outdoor, Lawn, & Patio Products Figure 39: Garden, Outdoor, Patio, Lawn Shopping Choices Estimated Spending on Outdoor/Garden by Type of Store Figure 64: Estimated Spending on Luxury Outdoor & Garden by Type of Store (2007-2008) >> Outdoor Luxury Marketers: Take Action Kitchenware, Cookware & Housewares - Purchase Detail Type of Kitchenware, Cookware & Housewares Bought Figure 65: Type of Kitchenware, Cookware, Housewares Bought, 2006-2008 Amount Spent on Kitchenware, Cookware & Housewares Figure 66: Kitchenware, Housewares Spending by Demographic Segment, 2007-2008 Kitchenware, Housewares: Estimated Spending by Product Figure 67: Estimated Spending on Luxury Kitchenware, Housewares by Product >>Kitchenware, Housewares Luxury Marketers: Take Action Where People Shopped for Luxury Kitchenware, Cookware, Housewares Figure 68: Kitchenware, Cookware, Housewares Shopping Choices, 2006-2008 Estimated Spending on Kitchenware, Housewares by Type of Store Figure 69: Estimated Spending on Kitchenware, Housewares by Type of Store >>Kitchenware, Housewares Luxury Marketers: Take Action Key Influencers for Kitchenware, Cookware and Cooks’ Tools Purchases Figure 70: Kitchenware, Cookware, Cooks Tools Key Influencers for Purchase Kitchen Appliances, Bath & Building Products - Purchase Details Type of Kitchen Appliances, Bath & Building Products Bought Figure 71: Type of Kitchen Appliances, Bath & Building Products Bought Amount Spent on Kitchen Appliances Figure 72: Kitchenware, Housewares Spending by Demographic Segment, 2007-2008 Kitchen Appliances, Building & Bath: Estimated Spending by Product Figure 73: Estimated Spending on Luxury Kitchen Appliances, Bath and Building Products (2007-2008) >> Kitchen Appliance, Building and Bath Luxury Marketers: Take Action Where People Shopped for Luxury Kitchen Appliances, Bath and Building Products Figure 74: Kitchen Appliances, Bath & Building Products Shopping Choices Estimated Spending on Kitchen Appliances, Bath & Building Products by Type of Store Figure 75: Estimated Spending on Kitchen Appliances, Building and Bath Products by Type of Store Key Influencers for Kitchen Appliance, Bath and Building Products Purchases Figure 76: Kitchen Appliances, Bath & Building Products Key Influencers for Purchase Linens & Bedding Products - Purchase Details Type of Linens and Bedding Bought Figure 77: Types of Linens & Bedding Bought Amount Spent on Linens and Bedding Figure 78: Linens and Bedding Spending by Demographic Segment, 2007-2008 Linens & Bedding: Estimated Spending by Product Figure 79: Estimated Spending on Luxury Linens & Beddings (2007-2008) >>Linens & Bedding Luxury Marketers: Take Action Where People Shopped for Luxury Linens & Bedding Products Figure 80: Linens & Bedding Shopping Choices Estimated Spending on Linens & Bedding by Type of Store Figure 81: Estimated Spending on Linens & Bedding by Type of Store (2007-2008) >>Linens & Bedding Luxury Marketers: Take Action Key Influencers for Linens & Bedding Purchases Figure 82: Linens & Bedding Key Influencers for Purchase Tabletop, Dinnerware, Flatware, Servingware - Purchase Details Type of Tabletop Purchased Figure 83: Type of Tabletop Purchased Details: Crystal & Glassware Figure 84: Type of Crystal and Glassware Purchased Details: Dinnerware Figure 85: Type of Dinnerware Purchased Details: Silverware Figure 86: Type of Silverware Purchased Amount Spent on Tabletop Figure 87: Tabletop Spending by Demographic Segment 2007-2008 Tabletop: Estimated Spending by Product Figure 88: Estimated Spending on Luxury Tabletop Products (2007-2008) >>Tabletop Luxury Marketers: Take Action Where People Shopped for Luxury Tabletop Products Figure 89: Tabletop Shopping Choices Estimated Spending on Tabletop by Type of Store Figure 90: Estimated Spending on Tabletop by Type of Store (2007-2008) >>Tabletop Luxury Marketers: Take Action Tabletop Brand Usage Figure 91: Tabletop Brand Awareness & Usage Key Influencers for Tabletop Purchases Figure 92: Tabletop Key Influencers for Purchase Biggest Winners & Losers in the Home Luxury Market Figure 93: Top Ten Fastest Growing Products and Biggest Losers in Home Luxury 2008
Chapter 5 - About Luxury Consumers' Attitudes toward Luxury Personalities of the Luxury Consumers The Extent of Luxury – How Invested Are Luxury Consumers in their Luxury Lifestyles? Figure 170: The Extent of Luxury in Luxury Consumers' Lives -- the Good, Better, Best and the 'I just don't care all that much' Figure 171: Difference in Spending on Luxury based upon good, better, best attitudes Changing Personalities in the 'New Luxury' Market Figure 172: Attitudes about Luxury, 2007 & 2003 surveys Shifts in Attitudes about Luxury A New Luxury Consumer Personality Emerges - Temperate Pragmatist Figure 173: Personalities of Luxury, 2007 & 2003 Figure 174: Attitudes about Luxury by Personality Segment, 2007 Introducing the Five Luxury Consumer Personalities Luxury Personalities and Their Spending on Luxuries Figure 175: Average Spending on Luxury by Personality Types Personalities' feelings about their current financial status and future status Demographics that define the personalities Figure 176: Average Income by Personality Field Guide to the Five Luxury Personalities Figure 177: Field Guide to the Luxury Personalities
Chapter 6 - Luxury Consumers' Charitable Giving Charitable Giving Tops $300 billion in 2007 Figure 178: Giving Back in Past Year Demographics of Giving Back Level of Charitable Giving Figure 179: Charitable Donations by Demographic Segments Why They Give Figure 180: Factors that Influence Giving About the Charities that Benefit from Affluent Giving Figure 181: Causes that Affluents Donate to Figure 182: Top Named Charities Trends in Giving Figure 183: Trends in Charitable Giving, 2008 to 2009 Emerging Trend in the Luxury Market - Transition from a 'consumer culture' to a 'caring and sharing' culture Figure 184: Importance of Company's Environmental Practices in Making Consumer Decisions Giving Back Is the 'New Black' New Luxury Is about a Lifestyle that Is Attainable and Accessible, Fun and Personally Gratifying Figure 185: Affluent Consumers' Attitude toward Luxury Indulgence Luxury Marketers Face an Increasingly Resistant Consumer Where They Get their Greatest Luxury Satisfaction – What They Do, not What They Have Figure 186: Source of Consumers' Greatest Luxury Satisfaction Is a New Era of Post-Materialism Dawning in America? >> Luxury Marketers: Take Action
Chapter 7: Luxury Consumer and the Loyalty Factor Luxury Consumers’ Membership in Loyalty Programs Figure 187: Membership in Loyalty Programs, by age and by income Membership and It’s Impact on Brand Choices Figure 188: How Strongly Loyalty Programs Influence Brand Choices Membership and Its Impact on Luxury Spending Case Studies of Effective Loyalty Programs Characteristics of Effective Loyalty Programs
Chapter 8: Luxury Consumers & Their Use of the Internet Internet Is Growing in Importance in the Lives of Luxury Consumers Use of Social Networking Sites Figure 189: Visited Social Networking or Social Shopping Sites Past Three Months, by Age Use of Internet to Research Purchases Figure 190: Use of Magazines To Learn About Internet Role of Magazines in Introducing Affluents to Internet Websites Figure 191: Role of Magazines in Making Consumers Aware of New Websites Features that Attract Internet Visitors Figure 192: Factors that Drew Luxury Consumers to Particular Website in Past Three Months Use of the Internet to Support Luxury Purchases Figure 193: Use of the Internet to Support Purchases, by Product and Service How Spending on Luxury Is Linked with Internet Usage Figure 194: Average Amount Spent by Luxury Consumers by Product Category and Use of Internet Internet Applications Used Figure 195: Uses of Internet in Support of Luxury Goods Purchases Role of the Internet in Influencing Last Purchase Figure 196: Internet Rated Very Important in Influencing Last Purchase How Luxury Travelers Use the Internet Figure 197: Use of the Internet by Luxury Travel Purchasers >> Luxury Marketers: Take Action Trends in Internet Use and Spending Figure 198: Average Time Spent Online for Internet Shopping and Research Purchases, 3Q2007 & 3Q Figure 199: Average Amount Spent on Internet Making Purchases, 3Q2007 & 3Q2005 Internet Features Luxury Shoppers Value Most Figure 200: Features Luxury Shoppers Consider Very Important for Using the Internet for Shopping, 3Q2007 & 3Q
Internet Features that Discourage Its Use Features that Are Very Important for a Luxury Website Figure 202: Features Very Important for a Luxury Website Luxury Consumers' Favorite Internet Websites Figure 203: Top Ten Luxury Consumers' Websites
Chapter 9: Luxury Consumers & the Origin of Luxury Goods Which Countries Produce the Best Quality Luxury Goods…and the Worst Where Luxury Goods Are Manufactured Influences Luxury Consumers' Purchase Decision Figure 204: Importance of Place of Manufacture of Luxury Goods Countries Most Respected for Producing Better Quality Luxury Goods Figure 205: Countries that Produce Better Quality Luxury Goods, percentages and index Countries of Manufacture Where Quality Is Perceived as Lacking Figure 206: Countries Associated with Poorer Quality Luxury Goods, percentage and index Attitudes about Place of Manufacture Figure 207: Attitudes about Place of Manufacture >> Luxury Marketers: Take Action Some countries produce better quality luxury goods than others
Chapter 10 - Luxury Consumers & Green Marketing Can You Be Green and Luxury? More Luxury Brands Are Trying to Find the Connection Luxury Consumers & their Green Awareness Figure 208: Green Issues Rated Very Important among Luxury Consumers Women take the lead in environmental awareness >>Luxury Marketers: Take Action Importance of Company's Environmental Practices in Making Consumer Decisions Figure 209: Importance of Company's Environmental Practices in Consumer Decisions (rated very/somewhat important)
What Environmentally-Friendly Products They Own or Recently Purchased Figure 210: Green Products Recently Purchased or Owned by Luxury Consumers >> Luxury Marketers: Take Action Willingness to Pay More for Environmentally-Sound Goods Figure 211: Willingness to Pay 20 percent More for Environmentally-Friendly Products >> Luxury Marketers: Take Action
Chapter 11: Luxury Consumers & Their Homes Figure 212: Home Changes Past 12 Months Home Changes Planned for Next Twelve Months Figure 213: Expected Home Projects, Next 12 Months Spending on Home Changes Figure 214: Spending on Home Changes Past Year Projected Spending on Redecorating, Remodeling, and Expansion Figure 215: Projected Spending on Redecorating, Remodeling, and Expansion Figure 216: Spending and Planned Spending on Home Projects by Income What Affluents Spent their Home Improvement Budgets On Figure 217: Which Room Redecorated, Remodeled, or Add-On in the Past Year Where Affluents Plan to Spend their Home Improvement Budgets Next Year Figure 218: Which Room to Redecorate, Remodel, or Add-On in the Next Year Specific Elements of Home Improvement Projects Figure 219: Elements of Home Improvement Projects Media Sources Used in Planning a Home Project Figure 220: Media Sources Used in Planning a Home Improvement Project Use of Home Decorators Figure 221: Use of Professional Interior Decorator or Designer Type of Interior Decorator/Designer Consulted Figure 222: Type of Interior Decorator/Designer Used Why Affluent Consumers Turned to an Interior Decorator for Advice Figure 223: Factors Influencing Consultation with Interior Decorator or Designer >> Luxury Marketers: Take Action Decorating Style of Primary Residence Figure 224: Decorating Style of Primary Residence About Shopping for Home Figure 225: About Shopping for Home
Chapter 12: Luxury Consumers and the Current Economic Crisis How Luxury Consumers' Shopping Behavior Is Changing due to the Current Economic Crisis Figure 226: Changes Luxury Consumers Have Made in Past 12 Months Even Ultra-Affluents Are Making Changes Figure 227: Changes Ultra-Affluent Consumers Have Made in Past 12 Months >> Luxury Marketers: Take Action Impact of Economic Crisis on Affluents' Wealth Figure 228: Changes in Wealth Past 12 Months Figure 229: Response to Changes in the Stock Market Specific Challenges in Managing their Money Figure 230: Specific Challenges in Managing Money Strategies Used to Manage Money Better Figure 231: Strategies Used to Manage Their Money Better Satisfaction in How They Manage Their Money Figure 232: Level of Happiness with How Manage Money >> Luxury Marketers: Take Action |
|
Companies Mentioned |
Luxury & Department Stores
- Barneys New York
- Bergdorf Goodman
- Bloomingdales
- Lord & Taylor
- Neiman Marcus
- Nordstrom’s
- Saks Fifth Avenue
Mass/Discount Stores
- Costco
- Dillards
- JC Penneys
- Kmart
- Kohls
- Macy's
- Sam's Club
- Sears
- Target
- TJ Maxx
- Art Glass
- Baccarat
- Daum
- Herend
- Lalique
- Lladro
- Steuben
Electronics Products
- Apple
- Bose
- Dell
- HP (Hewlett Packard)
- iPhone
- iPod
- Motorola
- Panasonic
- Samsung
- Sony
Electronics Retailers
- Apple Stores
- Best Buy
- Circuit City
- Magnolia
Tabletop Brands
- Anna Weatherly
- Baccarat
- Bernardaud
- Christofle
- Haviland
- Lalique
- Lenox
- Lladro
- Riedel
- Swarovski
- Waterford
- Wedgwood
Clothing & Fashion Brands
- Alexander McQueen
- Ann Taylor
- Anne Klein
- Armani
- Balenciaga
- Bottega Veneta
- Brooks Brothers
- Bulgari
- Burberry
- Calvin Klein
- Chanel
- Chloe
- Christian Dior
- Coach
- Diane Von Furstenberg
- Dolce & Gabbana
- Donna Karan/DKNY
- Faconnable
- Fendi
- Ferragamo
- Gucci
- Hermes
- Hugo Boss
- Jil Sander
- Jimmy Choo
- Jos A. Banks
- Lacoste
- Lambertson Truex
- Liz Claiborne
- Louis Vuitton
- Marc Jacobs
- Michael Kors
- Oscar de la Rente
- Prada
- Ralph Lauren
- Roberto Cavalli
- Sergio Rossi
- St. John
- Stella McCartney
- Talbots
- Tommy Bahama
- Valentino
- Vera Wang
- Versace
- Yves Saint-Laurent
Fashion Accessories
- Alexander McQueen
- Armani
- Balenciaga
- Bottega Veneta
- Bulgari
- Burberry
- Calvin Klein
- Chanel
- Chloe
- Christian Dior
- Coach
- Cole-Hahn
- Diane Von Furstenberg
- Dolce & Gabbana
- Donna Karan/DKNY
- Fendi
- Ferragamo
- Gucci
- Hermes
- Hugo Boss
- Jil Sander
- Jimmy Choo
- Louis Vuitton
- Marc Jacobs
- Michael Kors
- Prada
- Ralph Lauren
- Roberto Cavalli
- Sergio Rossi
- Stella McCartney
- Valentino
- Versace
- Yves Saint-Laurent
Beauty Brands – Luxury/Prestige
- Bare Essentials
- Bliss
- Bobbi Brown
- Chanel
- Clarins
- Clinque
- Dior
- Elizabeth Arden
- Estee Lauder
- Givenchy
- Kiehl's
- Kinerase
- La Mer
- La Prairie
- LAB Series
- Lancome
- Laura Geller
- Laura Mercier
- L'Occitane
- M*A*C
- NARS
- Origins
- Philosophy
- Prescriptives
- Smashbox
- Yves Saint Laurent
Beauty Brands – Mass
- Avon
- Coty
- Cover Girl
- L'Oreal Paris
- Lubriderm
- Max Factor
- Maybelline
- Nivea
- Olay
- Revlon
- Sally Hansen
Jewelry Brands
- Bacarrat
- Bailey, Banks & Biddle
- Boucheron
- Bulgari
- Cartier
- Crislu
- David Yurman
- DeBeers
- Di Modolo
- Diamiani
- Fope
- Gucci
- H Stern
- Harry Winston
- Iridesse
- Jared Galleria of Jewelry
- John Hardy
- Judith Ripka
- Kwait
- Lalique
- Leo Diamond
- Majorica
- Mikimoto
- Robert Lee Morris
- Roberto Coin
- Scott Kay
- Swarovski
- Tiffany
- VanCleef & Arpels
Watch Brands
- Boucheron
- Breguet
- Breitling
- Cartier
- Casio
- Chopard
- Citizen
- Croton
- David Yurman
- Ebel
- Fossil
- Invicta
- Jaeger-LeCoultre
- Movado
- Omega
- Patek Philippe
- Raymond Weil
- Rolex
- Swatch
- TAG Heuer
- Tissot
- Wittnauer
Multi-Chain Restaurants
- Del Frisco's
- Fleming's
- Lawry's The Prime Rib
- Morton's
- Oceanaire Seafood Room
- Ruth Chris'
- Shula's Steakhouse
- Smith & Wollensky
- Sullivan's Steakhouse
- The Capital Grille
- The Palm Restaurant
Celebrity Chef Restaurants
- BLT Steak (Chef Laurent Tourendol)
- Bobby Flay Steak (Chef Bobby Flay)
- Bonfire (Chef Todd English)
- Bourbon Steak (Chef Danny Meyer/Union Square Hospitality)
- Bradley Ogden (Chef Bradley Ogden)
- Charlie Palmer Steak (Chef Charlie Palmer)
- Craftsteak (Chef David Bouley)
- Cut (Chef Wolfgang Puck)
- David Burke Primehouse (Chef David Burke)
- Delmonico Steakhouse (Chef Emeril Lagasse)
- Gordon Ramsey (Chef Gordon Ramsey)
- Nobu (Chef Nobu Matsuhisa)
- Prime Steakhouse (Chef Jean George Vongerichten)
Hotel Brands
- Associated Luxury Hotels, including Number One Collection of Resorts
- Conrad Hotels
- Five Star Alliance
- Four Seasons
- Leading Hotels of the World
- Mandarin Oriental
- Orient-Express Hotels
- Ritz-Carlton
- St. Regis
- Starwood's Luxury Collection |
|
Ordering: |
Order Online - visit http://www.researchandmarkets.com/reports/1005264
Order by Fax - using the order form below
Order By Post - print the order form below and send to
 |
Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.
|
|
|
 |
Page 1 of 2 Printed 21/03/2010 09:51:35 |
|
Fax Order Form
To place an order via fax simply print this form, fill in the information below and
fax the completed form to
646-607-1907 (from USA) or +353 1 6849977 (from Rest of World). If you have any questions please email help@researchandmarkets.net
Order information
Please verify that the product information is correct and select the format you require.
|
|
|
Product Name: |
The Home Luxury Report 2009: The Annual State of the Home Luxury Market
|
|
Web Address: |
http://www.researchandmarkets.com/reports/1005264
|
|
Office Code: |
|
OC8HKPRPPRVQV
|
Report formats
Please enter the quantity of the report format you require.
|
|
Format
|
Quantity
|
Price
|
|
Electronic (PDF)
- Single User
|
|
€2,675.00
|
Contact information
Please enter all the information below in BLOCK CAPITALS.
 |
|
First Name: |
Last Name: |
|
Email Address: |
 |
|
Job Title: |
 |
|
Organisation: |
 |
|
Address: |
 |
|
City: |
 |
|
Postal/Zip Code: |
 |
|
Country: |
 |
|
Phone Number: |
 |
|
Fax Number: |
 |
|
Please fax this form to: (646) 607-1907 or (646) 964-6609 (from USA) +353-1-481-1716 or +353-1-653-1571 (from Rest of World)
 |
Page 2 of 2 Printed 21/03/2010 09:51:35
|
|
Payment information
Please indicate the payment method you would like to use by selecting the appropriate
box.
|
|
|
|
American Express
|
|
Diners Club
|
|
Master Card
|
|
Visa
|
|
|
|
 |
|
Cardholder's Name: |
 |
|
|
|
Cardholder's Signature: |
 |
|
|
|
Expiry Date: |
/  |
|
|
|
Card Number: |
 |
|
|
|
CVV Security Code: |
 |
|
|
|
Issue Date: |
/ (Diners
Club only)
|
|
|
|
 |
Please post the check, accompanied by this form, to:
Research and Markets,
Guinness Centre,
Taylors Lane,
Dublin 8,
Ireland.
|
|
 |
|
 |
Please transfer funds to:
 |
|
Account number: |
83313083 |
|
Sort code: |
98-53-30 |
|
Swift code: |
ULSBIE2D |
|
IBAN number: |
IE78ULSB98533083313083 |
|
Bank Address: |
Ulster Bank,
27-35 Main St,
Blackrock,
Co. Dublin,
Ireland. |
|
|
|
If you have a Marketing Code please enter it below:
|
|
|
Marketing Code: |
 |
|
Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at http://www.researchandmarkets.com/info/terms.asp
|
|
Please fax this form to: (646) 607-1907 or (646) 964-6609 (from USA) +353-1-481-1716 or +353-1-653-1571 (from Rest of World)
|
 |
 |
|
|