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Mobile Communications in Europe: Top Markets Outlook 2008
Frost & Sullivan, Oct 2008, Pages: 74
Research Overview
This Frost & Sullivan research service titled Mobile Communications in Europe: Top Markets Outlook 2008 provides an analysis of the status of the mobile markets in France, Germany, Italy, Spain and the United Kingdom. In this research, Frost & Sullivan's expert analysts thoroughly examine the mobile communications markets in the following areas: France, Germany, Italy, Spain and the United Kingdom.
Market Overview
Mobile Communications Market in Western Europe Heads towards a New 4C Era
The top five European mobile communications markets in France, Germany, Italy, Spain and the United Kingdom reveal an evolving system of cellular markets in western Europe. The core business is expanding from pure voice and text-based to innovative services in the following areas: content, communities and communications, convergence solutions and cross-verticals applications (4Cs). The 4Cs’ vision is the new era of mobile communications in Europe.
According to Frost & Sullivan, the top five European mobile communications markets earned revenues of €112.00 billion in 2007 and are estimated to reach €123.00 billion in 2012.
The top five European markets are highly penetrated and competitive. Industry participants are exploring new segments in order to re-boost growth. “In order to accelerate this process, a strategic shift is required: moving from a voice and messaging-based vision to the 4Cs’ vision,” notes the analyst of this research. “Communication, content, convergence and cross-verticals applications will define this new era of mobile communications.”
The main challenge to the industry currently comes from the economic recession. The lack of credit for investments and decrease in consumption will affect the uptake of the innovative services at the core of the 4Cs’ vision.
The mobile industry’s response to this scenario consists of two main actions. “First, services and processes optimisation, in order to efficiently use existing resources and reduce the need for capital investments,” explains the analyst of this research. “And, second, pursuing technological and strategic innovation through synergic cooperation between participants with varied know-how with the aim of offering disruptive solutions to consumers at reasonable prices.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following geographical areas in this research:
- France
- Germany
- Italy
- Spain
- United Kingdom
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