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PhoCusWright's Innovation Profiles: Learning and Shopping

PhoCusWright, May 2009, Pages: 18


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The first stages of travel planning are dreaming, learning and shopping. The business model for these activities generally involves advertising, placement fees and referral fees. This article takes a look at the business and technology models of 25 companies in this space.

This article also explores the variety of business models, profile techniques, social networking tools, platforms and content aggregation, and manipulation and display approaches these companies use.



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