PhoCusWright's The Facebook Phenomenon - Market Research Reports

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PhoCusWright's The Facebook Phenomenon

Description:

The online social network space is one of the most dynamic areas of business and technical innovation on the Web today. Almost weekly, we come across a new social network and hundreds of new applications and services are launched on existing social networks every day. Over the last three years, two networks in particular have gained enormous mind share and market share: MySpace and Facebook.

As consumers have swarmed to these networks, advertisers and businesses have raced to monetize the growing virtual neighborhoods. More recently, software developers have begun to leverage these communities, with their inherent viral and network effects, as launching pads for a vast array of innovative and attractive applications.

Contents:

Introduction

Background
- Online Social Networks, 101
- Early Online Social Networks, 1997-2002
- Friendster Blazes the Trail, 2003
- The Rise of the Giants: MySpace and Facebook, 2004-2007
- From Socializing to Social Utility, 2007 Onward

Technical Analysis
- Components of an Online Social Network
- Facebook
- Facebook Platform
- MySpace
- MySpace Application Programming Interface (API)
- Other Online Social Networks

Online Social Networks: Travel Applications
- Popular Travel Applications
- Notable Travel Applications: tripJane and Triporati
- Other Travel Applications

Market Insights
- Changing Demographics of Online Social Networks
- Market Shift from MySpace to Facebook
- Facebook at a Glance
- MySpace at a Glance
- Facebook Economic Model
- Benefits and Opportunities to Businesses
- Challenges of Online Social Networks

Conclusion

Vendor Information

References

Sources of Further Information

Glossary

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