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The 2009-2014 Outlook for Cake Mixes Made in Flour Mills in Japan - Product Image

The 2009-2014 Outlook for Cake Mixes Made in Flour Mills in Japan

  • ID: 1023375
  • May 2008
  • Region: Japan
  • 140 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if Japan is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for cake mixes made in READ MORE >

1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 13
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 14
2 SUMMARY OF FINDINGS 16
2.1 The Latent Demand in Japan 16
2.2 Top 100 Cities Sorted by Rank 18
3 AICHI 21
3.1 Latent Demand by Year - Aichi 21
3.2 Cities Sorted by Rank - Aichi 22
3.3 Cities Sorted Alphabetically - Aichi 23
4 AKITA 25
4.1 Latent Demand by Year - Akita 25
4.2 Cities Sorted by Rank - Akita 26
4.3 Cities Sorted Alphabetically - Akita 26
5 AOMORI 27
5.1 Latent Demand by Year - Aomori 27
5.2 Cities Sorted by Rank - Aomori 28
5.3 Cities Sorted Alphabetically - Aomori 28
6 CHIBA 29
6.1 Latent Demand by Year - Chiba 29
6.2 Cities Sorted by Rank - Chiba 30
6.3 Cities Sorted Alphabetically - Chiba 31
7 EHIME 32
7.1 Latent Demand by Year - Ehime 32
7.2 Cities Sorted by Rank - Ehime 33
7.3 Cities Sorted Alphabetically - Ehime 33
8 FUKUI 34
8.1 Latent Demand by Year - Fukui 34
8.2 Cities Sorted by Rank - Fukui 35
8.3 Cities Sorted Alphabetically - Fukui 35
9 FUKUOKA 36
9.1 Latent Demand by Year - Fukuoka 36
9.2 Cities Sorted by Rank - Fukuoka 37
9.3 Cities Sorted Alphabetically - Fukuoka 38
10 FUKUSHIMA 39
10.1 Latent Demand by Year - Fukushima 39
10.2 Cities Sorted by Rank - Fukushima 40
10.3 Cities Sorted Alphabetically - Fukushima 40
11 GIFU 41
11.1 Latent Demand by Year - Gifu 41
11.2 Cities Sorted by Rank - Gifu 42
11.3 Cities Sorted Alphabetically - Gifu 43
12 GUMMA 44
12.1 Latent Demand by Year - Gumma 44
12.2 Cities Sorted by Rank - Gumma 45
12.3 Cities Sorted Alphabetically - Gumma 45
13 HIROSHIMA 47
13.1 Latent Demand by Year - Hiroshima 47
13.2 Cities Sorted by Rank - Hiroshima 48
13.3 Cities Sorted Alphabetically - Hiroshima 48
14 HOKKAIDO 50
14.1 Latent Demand by Year - Hokkaido 50
14.2 Cities Sorted by Rank - Hokkaido 51
14.3 Cities Sorted Alphabetically - Hokkaido 52
15 HYOGO 53
15.1 Latent Demand by Year - Hyogo 53
15.2 Cities Sorted by Rank - Hyogo 54
15.3 Cities Sorted Alphabetically - Hyogo 55
16 IBARAKI 56
16.1 Latent Demand by Year - Ibaraki 56
16.2 Cities Sorted by Rank - Ibaraki 57
16.3 Cities Sorted Alphabetically - Ibaraki 58
17 ISHIKAWA 59
17.1 Latent Demand by Year - Ishikawa 59
17.2 Cities Sorted by Rank - Ishikawa 60
17.3 Cities Sorted Alphabetically - Ishikawa 60
18 IWATE 61
18.1 Latent Demand by Year - Iwate 61
18.2 Cities Sorted by Rank - Iwate 62
18.3 Cities Sorted Alphabetically - Iwate 62
19 KAGAWA 64
19.1 Latent Demand by Year - Kagawa 64
19.2 Cities Sorted by Rank - Kagawa 65
19.3 Cities Sorted Alphabetically - Kagawa 65
20 KAGOSHIMA 66
20.1 Latent Demand by Year - Kagoshima 66
20.2 Cities Sorted by Rank - Kagoshima 67
20.3 Cities Sorted Alphabetically - Kagoshima 67
21 KANAGAWA 68
21.1 Latent Demand by Year - Kanagawa 68
21.2 Cities Sorted by Rank - Kanagawa 69
21.3 Cities Sorted Alphabetically - Kanagawa 70
22 KOCHI 71
22.1 Latent Demand by Year - Kochi 71
22.2 Cities Sorted by Rank - Kochi 72
22.3 Cities Sorted Alphabetically - Kochi 72
23 KUMAMOTO 73
23.1 Latent Demand by Year - Kumamoto 73
23.2 Cities Sorted by Rank - Kumamoto 74
23.3 Cities Sorted Alphabetically - Kumamoto 74
24 KYOTO 76
24.1 Latent Demand by Year - Kyoto 76
24.2 Cities Sorted by Rank - Kyoto 77
24.3 Cities Sorted Alphabetically - Kyoto 77
25 MIE 78
25.1 Latent Demand by Year - Mie 78
25.2 Cities Sorted by Rank - Mie 79
25.3 Cities Sorted Alphabetically - Mie 79
26 MIYAGI 81
26.1 Latent Demand by Year - Miyagi 81
26.2 Cities Sorted by Rank - Miyagi 82
26.3 Cities Sorted Alphabetically - Miyagi 82
27 MIYAZAKI 84
27.1 Latent Demand by Year - Miyazaki 84
27.2 Cities Sorted by Rank - Miyazaki 85
27.3 Cities Sorted Alphabetically - Miyazaki 85
28 NAGANO 86
28.1 Latent Demand by Year - Nagano 86
28.2 Cities Sorted by Rank - Nagano 87
28.3 Cities Sorted Alphabetically - Nagano 87
29 NAGASAKI 89
29.1 Latent Demand by Year - Nagasaki 89
29.2 Cities Sorted by Rank - Nagasaki 90
29.3 Cities Sorted Alphabetically - Nagasaki 90
30 NARA 91
30.1 Latent Demand by Year - Nara 91
30.2 Cities Sorted by Rank - Nara 92
30.3 Cities Sorted Alphabetically - Nara 92
31 NIIGATA 94
31.1 Latent Demand by Year - Niigata 94
31.2 Cities Sorted by Rank - Niigata 95
31.3 Cities Sorted Alphabetically - Niigata 95
32 OITA 97
32.1 Latent Demand by Year - Oita 97
32.2 Cities Sorted by Rank - Oita 98
32.3 Cities Sorted Alphabetically - Oita 98
33 OKAYAMA 99
33.1 Latent Demand by Year - Okayama 99
33.2 Cities Sorted by Rank - Okayama 100
33.3 Cities Sorted Alphabetically - Okayama 100
34 OKINAWA 101
34.1 Latent Demand by Year - Okinawa 101
34.2 Cities Sorted by Rank - Okinawa 102
34.3 Cities Sorted Alphabetically - Okinawa 102
35 OSAKA 103
35.1 Latent Demand by Year - Osaka 103
35.2 Cities Sorted by Rank - Osaka 104
35.3 Cities Sorted Alphabetically - Osaka 105
36 SAGA 106
36.1 Latent Demand by Year - Saga 106
36.2 Cities Sorted by Rank - Saga 107
36.3 Cities Sorted Alphabetically - Saga 107
37 SAITAMA 108
37.1 Latent Demand by Year - Saitama 108
37.2 Cities Sorted by Rank - Saitama 109
37.3 Cities Sorted Alphabetically - Saitama 110
38 SHIGA 112
38.1 Latent Demand by Year - Shiga 112
38.2 Cities Sorted by Rank - Shiga 113
38.3 Cities Sorted Alphabetically - Shiga 113
39 SHIMANE 114
39.1 Latent Demand by Year - Shimane 114
39.2 Cities Sorted by Rank - Shimane 115
39.3 Cities Sorted Alphabetically - Shimane 115
40 SHIZUOKA 116
40.1 Latent Demand by Year - Shizuoka 116
40.2 Cities Sorted by Rank - Shizuoka 117
40.3 Cities Sorted Alphabetically - Shizuoka 118
41 TOCHIGI 119
41.1 Latent Demand by Year - Tochigi 119
41.2 Cities Sorted by Rank - Tochigi 120
41.3 Cities Sorted Alphabetically - Tochigi 121
42 TOKUSHIMA 122
42.1 Latent Demand by Year - Tokushima 122
42.2 Cities Sorted by Rank - Tokushima 123
42.3 Cities Sorted Alphabetically - Tokushima 123
43 TOKYO 124
43.1 Latent Demand by Year - Tokyo 124
43.2 Cities Sorted by Rank - Tokyo 125
43.3 Cities Sorted Alphabetically - Tokyo 126
44 TOTTORI 127
44.1 Latent Demand by Year - Tottori 127
44.2 Cities Sorted by Rank - Tottori 128
44.3 Cities Sorted Alphabetically - Tottori 128
45 TOYAMA 129
45.1 Latent Demand by Year - Toyama 129
45.2 Cities Sorted by Rank - Toyama 130
45.3 Cities Sorted Alphabetically - Toyama 130
46 WAKAYAMA 131
46.1 Latent Demand by Year - Wakayama 131
46.2 Cities Sorted by Rank - Wakayama 132
46.3 Cities Sorted Alphabetically - Wakayama 132
47 YAMAGATA 133
47.1 Latent Demand by Year - Yamagata 133
47.2 Cities Sorted by Rank - Yamagata 134
47.3 Cities Sorted Alphabetically - Yamagata 134
48 YAMAGUCHI 135
48.1 Latent Demand by Year - Yamaguchi 135
48.2 Cities Sorted by Rank - Yamaguchi 136
48.3 Cities Sorted Alphabetically - Yamaguchi 136
49 YAMANASHI 137
49.1 Latent Demand by Year - Yamanashi 137
49.2 Cities Sorted by Rank - Yamanashi 138
49.3 Cities Sorted Alphabetically - Yamanashi 138
50 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 139
50.1 Disclaimers & Safe Harbor 139
50.2 ICON Group International, Inc. User Agreement Provisions 140

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