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The 2009-2014 Outlook for Comforters and Quilts Made from Purchased Materials in Japan - Product Image

The 2009-2014 Outlook for Comforters and Quilts Made from Purchased Materials in Japan

  • ID: 1023815
  • May 2008
  • Region: Japan
  • 161 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if Japan is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 14
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 14
2 SUMMARY OF FINDINGS 16
2.1 The Latent Demand in Japan 16
2.2 Top 100 Cities Sorted by Rank 18
3 AICHI 21
3.1 Latent Demand by Year - Aichi 21
3.2 Cities Sorted by Rank - Aichi 22
3.3 Cities Sorted Alphabetically - Aichi 23
4 AKITA 25
4.1 Latent Demand by Year - Akita 25
4.2 Cities Sorted by Rank - Akita 26
4.3 Cities Sorted Alphabetically - Akita 26
5 AOMORI 27
5.1 Latent Demand by Year - Aomori 27
5.2 Cities Sorted by Rank - Aomori 28
5.3 Cities Sorted Alphabetically - Aomori 29
6 CHIBA 30
6.1 Latent Demand by Year - Chiba 30
6.2 Cities Sorted by Rank - Chiba 31
6.3 Cities Sorted Alphabetically - Chiba 32
7 EHIME 33
7.1 Latent Demand by Year - Ehime 33
7.2 Cities Sorted by Rank - Ehime 34
7.3 Cities Sorted Alphabetically - Ehime 35
8 FUKUI 36
8.1 Latent Demand by Year - Fukui 36
8.2 Cities Sorted by Rank - Fukui 37
8.3 Cities Sorted Alphabetically - Fukui 37
9 FUKUOKA 38
9.1 Latent Demand by Year - Fukuoka 38
9.2 Cities Sorted by Rank - Fukuoka 39
9.3 Cities Sorted Alphabetically - Fukuoka 40
10 FUKUSHIMA 42
10.1 Latent Demand by Year - Fukushima 42
10.2 Cities Sorted by Rank - Fukushima 43
10.3 Cities Sorted Alphabetically - Fukushima 44
11 GIFU 45
11.1 Latent Demand by Year - Gifu 45
11.2 Cities Sorted by Rank - Gifu 46
11.3 Cities Sorted Alphabetically - Gifu 47
12 GUMMA 48
12.1 Latent Demand by Year - Gumma 48
12.2 Cities Sorted by Rank - Gumma 49
12.3 Cities Sorted Alphabetically - Gumma 50
13 HIROSHIMA 51
13.1 Latent Demand by Year - Hiroshima 51
13.2 Cities Sorted by Rank - Hiroshima 52
13.3 Cities Sorted Alphabetically - Hiroshima 53
14 HOKKAIDO 54
14.1 Latent Demand by Year - Hokkaido 54
14.2 Cities Sorted by Rank - Hokkaido 55
14.3 Cities Sorted Alphabetically - Hokkaido 56
15 HYOGO 58
15.1 Latent Demand by Year - Hyogo 58
15.2 Cities Sorted by Rank - Hyogo 59
15.3 Cities Sorted Alphabetically - Hyogo 60
16 IBARAKI 62
16.1 Latent Demand by Year - Ibaraki 62
16.2 Cities Sorted by Rank - Ibaraki 63
16.3 Cities Sorted Alphabetically - Ibaraki 64
17 ISHIKAWA 66
17.1 Latent Demand by Year - Ishikawa 66
17.2 Cities Sorted by Rank - Ishikawa 67
17.3 Cities Sorted Alphabetically - Ishikawa 68
18 IWATE 69
18.1 Latent Demand by Year - Iwate 69
18.2 Cities Sorted by Rank - Iwate 70
18.3 Cities Sorted Alphabetically - Iwate 70
19 KAGAWA 72
19.1 Latent Demand by Year - Kagawa 72
19.2 Cities Sorted by Rank - Kagawa 73
19.3 Cities Sorted Alphabetically - Kagawa 74
20 KAGOSHIMA 75
20.1 Latent Demand by Year - Kagoshima 75
20.2 Cities Sorted by Rank - Kagoshima 76
20.3 Cities Sorted Alphabetically - Kagoshima 77
21 KANAGAWA 78
21.1 Latent Demand by Year - Kanagawa 78
21.2 Cities Sorted by Rank - Kanagawa 79
21.3 Cities Sorted Alphabetically - Kanagawa 80
22 KOCHI 81
22.1 Latent Demand by Year - Kochi 81
22.2 Cities Sorted by Rank - Kochi 82
22.3 Cities Sorted Alphabetically - Kochi 82
23 KUMAMOTO 83
23.1 Latent Demand by Year - Kumamoto 83
23.2 Cities Sorted by Rank - Kumamoto 84
23.3 Cities Sorted Alphabetically - Kumamoto 85
24 KYOTO 86
24.1 Latent Demand by Year - Kyoto 86
24.2 Cities Sorted by Rank - Kyoto 87
24.3 Cities Sorted Alphabetically - Kyoto 87
25 MIE 88
25.1 Latent Demand by Year - Mie 88
25.2 Cities Sorted by Rank - Mie 89
25.3 Cities Sorted Alphabetically - Mie 89
26 MIYAGI 91
26.1 Latent Demand by Year - Miyagi 91
26.2 Cities Sorted by Rank - Miyagi 92
26.3 Cities Sorted Alphabetically - Miyagi 93
27 MIYAZAKI 94
27.1 Latent Demand by Year - Miyazaki 94
27.2 Cities Sorted by Rank - Miyazaki 95
27.3 Cities Sorted Alphabetically - Miyazaki 96
28 NAGANO 97
28.1 Latent Demand by Year - Nagano 97
28.2 Cities Sorted by Rank - Nagano 98
28.3 Cities Sorted Alphabetically - Nagano 99
29 NAGASAKI 100
29.1 Latent Demand by Year - Nagasaki 100
29.2 Cities Sorted by Rank - Nagasaki 101
29.3 Cities Sorted Alphabetically - Nagasaki 102
30 NARA 103
30.1 Latent Demand by Year - Nara 103
30.2 Cities Sorted by Rank - Nara 104
30.3 Cities Sorted Alphabetically - Nara 104
31 NIIGATA 106
31.1 Latent Demand by Year - Niigata 106
31.2 Cities Sorted by Rank - Niigata 107
31.3 Cities Sorted Alphabetically - Niigata 108
32 OITA 109
32.1 Latent Demand by Year - Oita 109
32.2 Cities Sorted by Rank - Oita 110
32.3 Cities Sorted Alphabetically - Oita 110
33 OKAYAMA 111
33.1 Latent Demand by Year - Okayama 111
33.2 Cities Sorted by Rank - Okayama 112
33.3 Cities Sorted Alphabetically - Okayama 113
34 OKINAWA 114
34.1 Latent Demand by Year - Okinawa 114
34.2 Cities Sorted by Rank - Okinawa 115
34.3 Cities Sorted Alphabetically - Okinawa 116
35 OSAKA 117
35.1 Latent Demand by Year - Osaka 117
35.2 Cities Sorted by Rank - Osaka 118
35.3 Cities Sorted Alphabetically - Osaka 119
36 SAGA 120
36.1 Latent Demand by Year - Saga 120
36.2 Cities Sorted by Rank - Saga 121
36.3 Cities Sorted Alphabetically - Saga 121
37 SAITAMA 122
37.1 Latent Demand by Year - Saitama 122
37.2 Cities Sorted by Rank - Saitama 123
37.3 Cities Sorted Alphabetically - Saitama 125
38 SHIGA 127
38.1 Latent Demand by Year - Shiga 127
38.2 Cities Sorted by Rank - Shiga 128
38.3 Cities Sorted Alphabetically - Shiga 128
39 SHIMANE 129
39.1 Latent Demand by Year - Shimane 129
39.2 Cities Sorted by Rank - Shimane 130
39.3 Cities Sorted Alphabetically - Shimane 130
40 SHIZUOKA 131
40.1 Latent Demand by Year - Shizuoka 131
40.2 Cities Sorted by Rank - Shizuoka 132
40.3 Cities Sorted Alphabetically - Shizuoka 133
41 TOCHIGI 134
41.1 Latent Demand by Year - Tochigi 134
41.2 Cities Sorted by Rank - Tochigi 135
41.3 Cities Sorted Alphabetically - Tochigi 136
42 TOKUSHIMA 137
42.1 Latent Demand by Year - Tokushima 137
42.2 Cities Sorted by Rank - Tokushima 138
42.3 Cities Sorted Alphabetically - Tokushima 139
43 TOKYO 140
43.1 Latent Demand by Year - Tokyo 140
43.2 Cities Sorted by Rank - Tokyo 141
43.3 Cities Sorted Alphabetically - Tokyo 142
44 TOTTORI 143
44.1 Latent Demand by Year - Tottori 143
44.2 Cities Sorted by Rank - Tottori 144
44.3 Cities Sorted Alphabetically - Tottori 144
45 TOYAMA 145
45.1 Latent Demand by Year - Toyama 145
45.2 Cities Sorted by Rank - Toyama 146
45.3 Cities Sorted Alphabetically - Toyama 147
46 WAKAYAMA 148
46.1 Latent Demand by Year - Wakayama 148
46.2 Cities Sorted by Rank - Wakayama 149
46.3 Cities Sorted Alphabetically - Wakayama 150
47 YAMAGATA 151
47.1 Latent Demand by Year - Yamagata 151
47.2 Cities Sorted by Rank - Yamagata 152
47.3 Cities Sorted Alphabetically - Yamagata 153
48 YAMAGUCHI 154
48.1 Latent Demand by Year - Yamaguchi 154
48.2 Cities Sorted by Rank - Yamaguchi 155
48.3 Cities Sorted Alphabetically - Yamaguchi 156
49 YAMANASHI 157
49.1 Latent Demand by Year - Yamanashi 157
49.2 Cities Sorted by Rank - Yamanashi 158
49.3 Cities Sorted Alphabetically - Yamanashi 159
50 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 160
50.1 Disclaimers & Safe Harbor 160
50.2 ICON Group International, Inc. User Agreement Provisions 161

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