### The 2013-2018 Outlook for Frozen Chinese Stir-Fry Ready Meals in Japan

- Language: English
- Published: January 2013
- Region: China, Japan

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- ID: 1024782
- May 2008
- Region: China, Japan
- 141 pages
- ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if Japan is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for frozen Chinese stir-fry
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1 INTRODUCTION 10

1.1 Overview 10

1.2 What is Latent Demand and the P.I.E.? 10

1.3 The Methodology 11

1.3.1 Step 1. Product Definition and Data Collection 12

1.3.2 Step 2. Filtering and Smoothing 13

1.3.3 Step 3. Filling in Missing Values 13

1.3.4 Step 4. Varying Parameter, Non-linear Estimation 14

1.3.5 Step 5. Fixed-Parameter Linear Estimation 14

1.3.6 Step 6. Aggregation and Benchmarking 14

2 SUMMARY OF FINDINGS 16

2.1 The Latent Demand in Japan 16

2.2 Top 100 Cities Sorted by Rank 18

3 AICHI 21

3.1 Latent Demand by Year - Aichi 21

3.2 Cities Sorted by Rank - Aichi 22

3.3 Cities Sorted Alphabetically - Aichi 23

4 AKITA 25

4.1 Latent Demand by Year - Akita 25

4.2 Cities Sorted by Rank - Akita 26

4.3 Cities Sorted Alphabetically - Akita 26

5 AOMORI 27

5.1 Latent Demand by Year - Aomori 27

5.2 Cities Sorted by Rank - Aomori 28

5.3 Cities Sorted Alphabetically - Aomori 28

6 CHIBA 29

6.1 Latent Demand by Year - Chiba 29

6.2 Cities Sorted by Rank - Chiba 30

6.3 Cities Sorted Alphabetically - Chiba 31

7 EHIME 32

7.1 Latent Demand by Year - Ehime 32

7.2 Cities Sorted by Rank - Ehime 33

7.3 Cities Sorted Alphabetically - Ehime 33

8 FUKUI 34

8.1 Latent Demand by Year - Fukui 34

8.2 Cities Sorted by Rank - Fukui 35

8.3 Cities Sorted Alphabetically - Fukui 35

9 FUKUOKA 36

9.1 Latent Demand by Year - Fukuoka 36

9.2 Cities Sorted by Rank - Fukuoka 37

9.3 Cities Sorted Alphabetically - Fukuoka 38

10 FUKUSHIMA 39

10.1 Latent Demand by Year - Fukushima 39

10.2 Cities Sorted by Rank - Fukushima 40

10.3 Cities Sorted Alphabetically - Fukushima 40

11 GIFU 41

11.1 Latent Demand by Year - Gifu 41

11.2 Cities Sorted by Rank - Gifu 42

11.3 Cities Sorted Alphabetically - Gifu 43

12 GUMMA 44

12.1 Latent Demand by Year - Gumma 44

12.2 Cities Sorted by Rank - Gumma 45

12.3 Cities Sorted Alphabetically - Gumma 45

13 HIROSHIMA 47

13.1 Latent Demand by Year - Hiroshima 47

13.2 Cities Sorted by Rank - Hiroshima 48

13.3 Cities Sorted Alphabetically - Hiroshima 48

14 HOKKAIDO 50

14.1 Latent Demand by Year - Hokkaido 50

14.2 Cities Sorted by Rank - Hokkaido 51

14.3 Cities Sorted Alphabetically - Hokkaido 52

15 HYOGO 53

15.1 Latent Demand by Year - Hyogo 53

15.2 Cities Sorted by Rank - Hyogo 54

15.3 Cities Sorted Alphabetically - Hyogo 54

16 IBARAKI 56

16.1 Latent Demand by Year - Ibaraki 56

16.2 Cities Sorted by Rank - Ibaraki 57

16.3 Cities Sorted Alphabetically - Ibaraki 58

17 ISHIKAWA 59

17.1 Latent Demand by Year - Ishikawa 59

17.2 Cities Sorted by Rank - Ishikawa 60

17.3 Cities Sorted Alphabetically - Ishikawa 60

18 IWATE 61

18.1 Latent Demand by Year - Iwate 61

18.2 Cities Sorted by Rank - Iwate 62

18.3 Cities Sorted Alphabetically - Iwate 62

19 KAGAWA 64

19.1 Latent Demand by Year - Kagawa 64

19.2 Cities Sorted by Rank - Kagawa 65

19.3 Cities Sorted Alphabetically - Kagawa 65

20 KAGOSHIMA 66

20.1 Latent Demand by Year - Kagoshima 66

20.2 Cities Sorted by Rank - Kagoshima 67

20.3 Cities Sorted Alphabetically - Kagoshima 67

21 KANAGAWA 69

21.1 Latent Demand by Year - Kanagawa 69

21.2 Cities Sorted by Rank - Kanagawa 70

21.3 Cities Sorted Alphabetically - Kanagawa 71

22 KOCHI 72

22.1 Latent Demand by Year - Kochi 72

22.2 Cities Sorted by Rank - Kochi 73

22.3 Cities Sorted Alphabetically - Kochi 73

23 KUMAMOTO 74

23.1 Latent Demand by Year - Kumamoto 74

23.2 Cities Sorted by Rank - Kumamoto 75

23.3 Cities Sorted Alphabetically - Kumamoto 75

24 KYOTO 77

24.1 Latent Demand by Year - Kyoto 77

24.2 Cities Sorted by Rank - Kyoto 78

24.3 Cities Sorted Alphabetically - Kyoto 78

25 MIE 79

25.1 Latent Demand by Year - Mie 79

25.2 Cities Sorted by Rank - Mie 80

25.3 Cities Sorted Alphabetically - Mie 80

26 MIYAGI 82

26.1 Latent Demand by Year - Miyagi 82

26.2 Cities Sorted by Rank - Miyagi 83

26.3 Cities Sorted Alphabetically - Miyagi 83

27 MIYAZAKI 85

27.1 Latent Demand by Year - Miyazaki 85

27.2 Cities Sorted by Rank - Miyazaki 86

27.3 Cities Sorted Alphabetically - Miyazaki 86

28 NAGANO 87

28.1 Latent Demand by Year - Nagano 87

28.2 Cities Sorted by Rank - Nagano 88

28.3 Cities Sorted Alphabetically - Nagano 88

29 NAGASAKI 90

29.1 Latent Demand by Year - Nagasaki 90

29.2 Cities Sorted by Rank - Nagasaki 91

29.3 Cities Sorted Alphabetically - Nagasaki 91

30 NARA 92

30.1 Latent Demand by Year - Nara 92

30.2 Cities Sorted by Rank - Nara 93

30.3 Cities Sorted Alphabetically - Nara 93

31 NIIGATA 95

31.1 Latent Demand by Year - Niigata 95

31.2 Cities Sorted by Rank - Niigata 96

31.3 Cities Sorted Alphabetically - Niigata 96

32 OITA 98

32.1 Latent Demand by Year - Oita 98

32.2 Cities Sorted by Rank - Oita 99

32.3 Cities Sorted Alphabetically - Oita 99

33 OKAYAMA 100

33.1 Latent Demand by Year - Okayama 100

33.2 Cities Sorted by Rank - Okayama 101

33.3 Cities Sorted Alphabetically - Okayama 101

34 OKINAWA 102

34.1 Latent Demand by Year - Okinawa 102

34.2 Cities Sorted by Rank - Okinawa 103

34.3 Cities Sorted Alphabetically - Okinawa 103

35 OSAKA 104

35.1 Latent Demand by Year - Osaka 104

35.2 Cities Sorted by Rank - Osaka 105

35.3 Cities Sorted Alphabetically - Osaka 106

36 SAGA 107

36.1 Latent Demand by Year - Saga 107

36.2 Cities Sorted by Rank - Saga 108

36.3 Cities Sorted Alphabetically - Saga 108

37 SAITAMA 109

37.1 Latent Demand by Year - Saitama 109

37.2 Cities Sorted by Rank - Saitama 110

37.3 Cities Sorted Alphabetically - Saitama 111

38 SHIGA 113

38.1 Latent Demand by Year - Shiga 113

38.2 Cities Sorted by Rank - Shiga 114

38.3 Cities Sorted Alphabetically - Shiga 114

39 SHIMANE 115

39.1 Latent Demand by Year - Shimane 115

39.2 Cities Sorted by Rank - Shimane 116

39.3 Cities Sorted Alphabetically - Shimane 116

40 SHIZUOKA 117

40.1 Latent Demand by Year - Shizuoka 117

40.2 Cities Sorted by Rank - Shizuoka 118

40.3 Cities Sorted Alphabetically - Shizuoka 119

41 TOCHIGI 120

41.1 Latent Demand by Year - Tochigi 120

41.2 Cities Sorted by Rank - Tochigi 121

41.3 Cities Sorted Alphabetically - Tochigi 122

42 TOKUSHIMA 123

42.1 Latent Demand by Year - Tokushima 123

42.2 Cities Sorted by Rank - Tokushima 124

42.3 Cities Sorted Alphabetically - Tokushima 124

43 TOKYO 125

43.1 Latent Demand by Year - Tokyo 125

43.2 Cities Sorted by Rank - Tokyo 126

43.3 Cities Sorted Alphabetically - Tokyo 127

44 TOTTORI 128

44.1 Latent Demand by Year - Tottori 128

44.2 Cities Sorted by Rank - Tottori 129

44.3 Cities Sorted Alphabetically - Tottori 129

45 TOYAMA 130

45.1 Latent Demand by Year - Toyama 130

45.2 Cities Sorted by Rank - Toyama 131

45.3 Cities Sorted Alphabetically - Toyama 131

46 WAKAYAMA 132

46.1 Latent Demand by Year - Wakayama 132

46.2 Cities Sorted by Rank - Wakayama 133

46.3 Cities Sorted Alphabetically - Wakayama 133

47 YAMAGATA 134

47.1 Latent Demand by Year - Yamagata 134

47.2 Cities Sorted by Rank - Yamagata 135

47.3 Cities Sorted Alphabetically - Yamagata 135

48 YAMAGUCHI 136

48.1 Latent Demand by Year - Yamaguchi 136

48.2 Cities Sorted by Rank - Yamaguchi 137

48.3 Cities Sorted Alphabetically - Yamaguchi 137

49 YAMANASHI 138

49.1 Latent Demand by Year - Yamanashi 138

49.2 Cities Sorted by Rank - Yamanashi 139

49.3 Cities Sorted Alphabetically - Yamanashi 139

50 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 140

50.1 Disclaimers & Safe Harbor 140

50.2 ICON Group International, Inc. User Agreement Provisions 141

Note: Product cover images may vary from those shown

Note: Product cover images may vary from those shown