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The 2009-2014 Outlook for Industrial Packages of Rolled, Folded, and Interfolded Paper Towels Made from Purchased Sanitary Paper Stock or Wadding in Japan - Product Image

The 2009-2014 Outlook for Industrial Packages of Rolled, Folded, and Interfolded Paper Towels Made from Purchased Sanitary Paper Stock or Wadding in Japan

  • Published: May 2008
  • Region: Japan
  • 170 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if Japan is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 14
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 14
2 SUMMARY OF FINDINGS 16
2.1 The Latent Demand in Japan 16
2.2 Top 100 Cities Sorted by Rank 18
3 AICHI 21
3.1 Latent Demand by Year - Aichi 21
3.2 Cities Sorted by Rank - Aichi 22
3.3 Cities Sorted Alphabetically - Aichi 24
4 AKITA 26
4.1 Latent Demand by Year - Akita 26
4.2 Cities Sorted by Rank - Akita 27
4.3 Cities Sorted Alphabetically - Akita 28
5 AOMORI 29
5.1 Latent Demand by Year - Aomori 29
5.2 Cities Sorted by Rank - Aomori 30
5.3 Cities Sorted Alphabetically - Aomori 31
6 CHIBA 32
6.1 Latent Demand by Year - Chiba 32
6.2 Cities Sorted by Rank - Chiba 33
6.3 Cities Sorted Alphabetically - Chiba 34
7 EHIME 36
7.1 Latent Demand by Year - Ehime 36
7.2 Cities Sorted by Rank - Ehime 37
7.3 Cities Sorted Alphabetically - Ehime 38
8 FUKUI 39
8.1 Latent Demand by Year - Fukui 39
8.2 Cities Sorted by Rank - Fukui 40
8.3 Cities Sorted Alphabetically - Fukui 41
9 FUKUOKA 42
9.1 Latent Demand by Year - Fukuoka 42
9.2 Cities Sorted by Rank - Fukuoka 43
9.3 Cities Sorted Alphabetically - Fukuoka 44
10 FUKUSHIMA 46
10.1 Latent Demand by Year - Fukushima 46
10.2 Cities Sorted by Rank - Fukushima 47
10.3 Cities Sorted Alphabetically - Fukushima 48
11 GIFU 49
11.1 Latent Demand by Year - Gifu 49
11.2 Cities Sorted by Rank - Gifu 50
11.3 Cities Sorted Alphabetically - Gifu 51
12 GUMMA 52
12.1 Latent Demand by Year - Gumma 52
12.2 Cities Sorted by Rank - Gumma 53
12.3 Cities Sorted Alphabetically - Gumma 54
13 HIROSHIMA 55
13.1 Latent Demand by Year - Hiroshima 55
13.2 Cities Sorted by Rank - Hiroshima 56
13.3 Cities Sorted Alphabetically - Hiroshima 57
14 HOKKAIDO 58
14.1 Latent Demand by Year - Hokkaido 58
14.2 Cities Sorted by Rank - Hokkaido 59
14.3 Cities Sorted Alphabetically - Hokkaido 60
15 HYOGO 62
15.1 Latent Demand by Year - Hyogo 62
15.2 Cities Sorted by Rank - Hyogo 63
15.3 Cities Sorted Alphabetically - Hyogo 64
16 IBARAKI 66
16.1 Latent Demand by Year - Ibaraki 66
16.2 Cities Sorted by Rank - Ibaraki 67
16.3 Cities Sorted Alphabetically - Ibaraki 68
17 ISHIKAWA 70
17.1 Latent Demand by Year - Ishikawa 70
17.2 Cities Sorted by Rank - Ishikawa 71
17.3 Cities Sorted Alphabetically - Ishikawa 72
18 IWATE 73
18.1 Latent Demand by Year - Iwate 73
18.2 Cities Sorted by Rank - Iwate 74
18.3 Cities Sorted Alphabetically - Iwate 75
19 KAGAWA 76
19.1 Latent Demand by Year - Kagawa 76
19.2 Cities Sorted by Rank - Kagawa 77
19.3 Cities Sorted Alphabetically - Kagawa 78
20 KAGOSHIMA 79
20.1 Latent Demand by Year - Kagoshima 79
20.2 Cities Sorted by Rank - Kagoshima 80
20.3 Cities Sorted Alphabetically - Kagoshima 81
21 KANAGAWA 82
21.1 Latent Demand by Year - Kanagawa 82
21.2 Cities Sorted by Rank - Kanagawa 83
21.3 Cities Sorted Alphabetically - Kanagawa 84
22 KOCHI 85
22.1 Latent Demand by Year - Kochi 85
22.2 Cities Sorted by Rank - Kochi 86
22.3 Cities Sorted Alphabetically - Kochi 86
23 KUMAMOTO 87
23.1 Latent Demand by Year - Kumamoto 87
23.2 Cities Sorted by Rank - Kumamoto 88
23.3 Cities Sorted Alphabetically - Kumamoto 89
24 KYOTO 90
24.1 Latent Demand by Year - Kyoto 90
24.2 Cities Sorted by Rank - Kyoto 91
24.3 Cities Sorted Alphabetically - Kyoto 92
25 MIE 93
25.1 Latent Demand by Year - Mie 93
25.2 Cities Sorted by Rank - Mie 94
25.3 Cities Sorted Alphabetically - Mie 95
26 MIYAGI 96
26.1 Latent Demand by Year - Miyagi 96
26.2 Cities Sorted by Rank - Miyagi 97
26.3 Cities Sorted Alphabetically - Miyagi 98
27 MIYAZAKI 99
27.1 Latent Demand by Year - Miyazaki 99
27.2 Cities Sorted by Rank - Miyazaki 100
27.3 Cities Sorted Alphabetically - Miyazaki 101
28 NAGANO 102
28.1 Latent Demand by Year - Nagano 102
28.2 Cities Sorted by Rank - Nagano 103
28.3 Cities Sorted Alphabetically - Nagano 104
29 NAGASAKI 105
29.1 Latent Demand by Year - Nagasaki 105
29.2 Cities Sorted by Rank - Nagasaki 106
29.3 Cities Sorted Alphabetically - Nagasaki 107
30 NARA 108
30.1 Latent Demand by Year - Nara 108
30.2 Cities Sorted by Rank - Nara 109
30.3 Cities Sorted Alphabetically - Nara 110
31 NIIGATA 111
31.1 Latent Demand by Year - Niigata 111
31.2 Cities Sorted by Rank - Niigata 112
31.3 Cities Sorted Alphabetically - Niigata 113
32 OITA 114
32.1 Latent Demand by Year - Oita 114
32.2 Cities Sorted by Rank - Oita 115
32.3 Cities Sorted Alphabetically - Oita 116
33 OKAYAMA 117
33.1 Latent Demand by Year - Okayama 117
33.2 Cities Sorted by Rank - Okayama 118
33.3 Cities Sorted Alphabetically - Okayama 119
34 OKINAWA 120
34.1 Latent Demand by Year - Okinawa 120
34.2 Cities Sorted by Rank - Okinawa 121
34.3 Cities Sorted Alphabetically - Okinawa 122
35 OSAKA 123
35.1 Latent Demand by Year - Osaka 123
35.2 Cities Sorted by Rank - Osaka 124
35.3 Cities Sorted Alphabetically - Osaka 125
36 SAGA 127
36.1 Latent Demand by Year - Saga 127
36.2 Cities Sorted by Rank - Saga 128
36.3 Cities Sorted Alphabetically - Saga 129
37 SAITAMA 130
37.1 Latent Demand by Year - Saitama 130
37.2 Cities Sorted by Rank - Saitama 131
37.3 Cities Sorted Alphabetically - Saitama 133
38 SHIGA 135
38.1 Latent Demand by Year - Shiga 135
38.2 Cities Sorted by Rank - Shiga 136
38.3 Cities Sorted Alphabetically - Shiga 137
39 SHIMANE 138
39.1 Latent Demand by Year - Shimane 138
39.2 Cities Sorted by Rank - Shimane 139
39.3 Cities Sorted Alphabetically - Shimane 139
40 SHIZUOKA 140
40.1 Latent Demand by Year - Shizuoka 140
40.2 Cities Sorted by Rank - Shizuoka 141
40.3 Cities Sorted Alphabetically - Shizuoka 142
41 TOCHIGI 143
41.1 Latent Demand by Year - Tochigi 143
41.2 Cities Sorted by Rank - Tochigi 144
41.3 Cities Sorted Alphabetically - Tochigi 145
42 TOKUSHIMA 146
42.1 Latent Demand by Year - Tokushima 146
42.2 Cities Sorted by Rank - Tokushima 147
42.3 Cities Sorted Alphabetically - Tokushima 148
43 TOKYO 149
43.1 Latent Demand by Year - Tokyo 149
43.2 Cities Sorted by Rank - Tokyo 150
43.3 Cities Sorted Alphabetically - Tokyo 151
44 TOTTORI 152
44.1 Latent Demand by Year - Tottori 152
44.2 Cities Sorted by Rank - Tottori 153
44.3 Cities Sorted Alphabetically - Tottori 153
45 TOYAMA 154
45.1 Latent Demand by Year - Toyama 154
45.2 Cities Sorted by Rank - Toyama 155
45.3 Cities Sorted Alphabetically - Toyama 156
46 WAKAYAMA 157
46.1 Latent Demand by Year - Wakayama 157
46.2 Cities Sorted by Rank - Wakayama 158
46.3 Cities Sorted Alphabetically - Wakayama 159
47 YAMAGATA 160
47.1 Latent Demand by Year - Yamagata 160
47.2 Cities Sorted by Rank - Yamagata 161
47.3 Cities Sorted Alphabetically - Yamagata 162
48 YAMAGUCHI 163
48.1 Latent Demand by Year - Yamaguchi 163
48.2 Cities Sorted by Rank - Yamaguchi 164
48.3 Cities Sorted Alphabetically - Yamaguchi 165
49 YAMANASHI 166
49.1 Latent Demand by Year - Yamanashi 166
49.2 Cities Sorted by Rank - Yamanashi 167
49.3 Cities Sorted Alphabetically - Yamanashi 168
50 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 169
50.1 Disclaimers & Safe Harbor 169
50.2 ICON Group International, Inc. User Agreement Provisions 170

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