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The 2009-2014 Outlook for Paper Wallcoverings with Less Than 2 Mm of Coating in Japan - Product Image

The 2009-2014 Outlook for Paper Wallcoverings with Less Than 2 Mm of Coating in Japan

  • Published: May 2008
  • Region: Japan
  • 149 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if Japan is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 14
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 14
2 SUMMARY OF FINDINGS 16
2.1 The Latent Demand in Japan 16
2.2 Top 100 Cities Sorted by Rank 18
3 AICHI 21
3.1 Latent Demand by Year - Aichi 21
3.2 Cities Sorted by Rank - Aichi 22
3.3 Cities Sorted Alphabetically - Aichi 23
4 AKITA 25
4.1 Latent Demand by Year - Akita 25
4.2 Cities Sorted by Rank - Akita 26
4.3 Cities Sorted Alphabetically - Akita 26
5 AOMORI 27
5.1 Latent Demand by Year - Aomori 27
5.2 Cities Sorted by Rank - Aomori 28
5.3 Cities Sorted Alphabetically - Aomori 28
6 CHIBA 29
6.1 Latent Demand by Year - Chiba 29
6.2 Cities Sorted by Rank - Chiba 30
6.3 Cities Sorted Alphabetically - Chiba 31
7 EHIME 32
7.1 Latent Demand by Year - Ehime 32
7.2 Cities Sorted by Rank - Ehime 33
7.3 Cities Sorted Alphabetically - Ehime 33
8 FUKUI 34
8.1 Latent Demand by Year - Fukui 34
8.2 Cities Sorted by Rank - Fukui 35
8.3 Cities Sorted Alphabetically - Fukui 35
9 FUKUOKA 36
9.1 Latent Demand by Year - Fukuoka 36
9.2 Cities Sorted by Rank - Fukuoka 37
9.3 Cities Sorted Alphabetically - Fukuoka 38
10 FUKUSHIMA 39
10.1 Latent Demand by Year - Fukushima 39
10.2 Cities Sorted by Rank - Fukushima 40
10.3 Cities Sorted Alphabetically - Fukushima 41
11 GIFU 42
11.1 Latent Demand by Year - Gifu 42
11.2 Cities Sorted by Rank - Gifu 43
11.3 Cities Sorted Alphabetically - Gifu 44
12 GUMMA 45
12.1 Latent Demand by Year - Gumma 45
12.2 Cities Sorted by Rank - Gumma 46
12.3 Cities Sorted Alphabetically - Gumma 46
13 HIROSHIMA 48
13.1 Latent Demand by Year - Hiroshima 48
13.2 Cities Sorted by Rank - Hiroshima 49
13.3 Cities Sorted Alphabetically - Hiroshima 50
14 HOKKAIDO 51
14.1 Latent Demand by Year - Hokkaido 51
14.2 Cities Sorted by Rank - Hokkaido 52
14.3 Cities Sorted Alphabetically - Hokkaido 53
15 HYOGO 55
15.1 Latent Demand by Year - Hyogo 55
15.2 Cities Sorted by Rank - Hyogo 56
15.3 Cities Sorted Alphabetically - Hyogo 57
16 IBARAKI 58
16.1 Latent Demand by Year - Ibaraki 58
16.2 Cities Sorted by Rank - Ibaraki 59
16.3 Cities Sorted Alphabetically - Ibaraki 60
17 ISHIKAWA 61
17.1 Latent Demand by Year - Ishikawa 61
17.2 Cities Sorted by Rank - Ishikawa 62
17.3 Cities Sorted Alphabetically - Ishikawa 62
18 IWATE 63
18.1 Latent Demand by Year - Iwate 63
18.2 Cities Sorted by Rank - Iwate 64
18.3 Cities Sorted Alphabetically - Iwate 64
19 KAGAWA 66
19.1 Latent Demand by Year - Kagawa 66
19.2 Cities Sorted by Rank - Kagawa 67
19.3 Cities Sorted Alphabetically - Kagawa 67
20 KAGOSHIMA 68
20.1 Latent Demand by Year - Kagoshima 68
20.2 Cities Sorted by Rank - Kagoshima 69
20.3 Cities Sorted Alphabetically - Kagoshima 70
21 KANAGAWA 71
21.1 Latent Demand by Year - Kanagawa 71
21.2 Cities Sorted by Rank - Kanagawa 72
21.3 Cities Sorted Alphabetically - Kanagawa 73
22 KOCHI 74
22.1 Latent Demand by Year - Kochi 74
22.2 Cities Sorted by Rank - Kochi 75
22.3 Cities Sorted Alphabetically - Kochi 75
23 KUMAMOTO 76
23.1 Latent Demand by Year - Kumamoto 76
23.2 Cities Sorted by Rank - Kumamoto 77
23.3 Cities Sorted Alphabetically - Kumamoto 78
24 KYOTO 79
24.1 Latent Demand by Year - Kyoto 79
24.2 Cities Sorted by Rank - Kyoto 80
24.3 Cities Sorted Alphabetically - Kyoto 80
25 MIE 81
25.1 Latent Demand by Year - Mie 81
25.2 Cities Sorted by Rank - Mie 82
25.3 Cities Sorted Alphabetically - Mie 82
26 MIYAGI 84
26.1 Latent Demand by Year - Miyagi 84
26.2 Cities Sorted by Rank - Miyagi 85
26.3 Cities Sorted Alphabetically - Miyagi 85
27 MIYAZAKI 87
27.1 Latent Demand by Year - Miyazaki 87
27.2 Cities Sorted by Rank - Miyazaki 88
27.3 Cities Sorted Alphabetically - Miyazaki 88
28 NAGANO 89
28.1 Latent Demand by Year - Nagano 89
28.2 Cities Sorted by Rank - Nagano 90
28.3 Cities Sorted Alphabetically - Nagano 91
29 NAGASAKI 92
29.1 Latent Demand by Year - Nagasaki 92
29.2 Cities Sorted by Rank - Nagasaki 93
29.3 Cities Sorted Alphabetically - Nagasaki 93
30 NARA 94
30.1 Latent Demand by Year - Nara 94
30.2 Cities Sorted by Rank - Nara 95
30.3 Cities Sorted Alphabetically - Nara 95
31 NIIGATA 97
31.1 Latent Demand by Year - Niigata 97
31.2 Cities Sorted by Rank - Niigata 98
31.3 Cities Sorted Alphabetically - Niigata 99
32 OITA 100
32.1 Latent Demand by Year - Oita 100
32.2 Cities Sorted by Rank - Oita 101
32.3 Cities Sorted Alphabetically - Oita 101
33 OKAYAMA 102
33.1 Latent Demand by Year - Okayama 102
33.2 Cities Sorted by Rank - Okayama 103
33.3 Cities Sorted Alphabetically - Okayama 104
34 OKINAWA 105
34.1 Latent Demand by Year - Okinawa 105
34.2 Cities Sorted by Rank - Okinawa 106
34.3 Cities Sorted Alphabetically - Okinawa 106
35 OSAKA 107
35.1 Latent Demand by Year - Osaka 107
35.2 Cities Sorted by Rank - Osaka 108
35.3 Cities Sorted Alphabetically - Osaka 109
36 SAGA 110
36.1 Latent Demand by Year - Saga 110
36.2 Cities Sorted by Rank - Saga 111
36.3 Cities Sorted Alphabetically - Saga 111
37 SAITAMA 112
37.1 Latent Demand by Year - Saitama 112
37.2 Cities Sorted by Rank - Saitama 113
37.3 Cities Sorted Alphabetically - Saitama 114
38 SHIGA 116
38.1 Latent Demand by Year - Shiga 116
38.2 Cities Sorted by Rank - Shiga 117
38.3 Cities Sorted Alphabetically - Shiga 117
39 SHIMANE 118
39.1 Latent Demand by Year - Shimane 118
39.2 Cities Sorted by Rank - Shimane 119
39.3 Cities Sorted Alphabetically - Shimane 119
40 SHIZUOKA 120
40.1 Latent Demand by Year - Shizuoka 120
40.2 Cities Sorted by Rank - Shizuoka 121
40.3 Cities Sorted Alphabetically - Shizuoka 122
41 TOCHIGI 123
41.1 Latent Demand by Year - Tochigi 123
41.2 Cities Sorted by Rank - Tochigi 124
41.3 Cities Sorted Alphabetically - Tochigi 125
42 TOKUSHIMA 126
42.1 Latent Demand by Year - Tokushima 126
42.2 Cities Sorted by Rank - Tokushima 127
42.3 Cities Sorted Alphabetically - Tokushima 128
43 TOKYO 129
43.1 Latent Demand by Year - Tokyo 129
43.2 Cities Sorted by Rank - Tokyo 130
43.3 Cities Sorted Alphabetically - Tokyo 131
44 TOTTORI 132
44.1 Latent Demand by Year - Tottori 132
44.2 Cities Sorted by Rank - Tottori 133
44.3 Cities Sorted Alphabetically - Tottori 133
45 TOYAMA 134
45.1 Latent Demand by Year - Toyama 134
45.2 Cities Sorted by Rank - Toyama 135
45.3 Cities Sorted Alphabetically - Toyama 135
46 WAKAYAMA 136
46.1 Latent Demand by Year - Wakayama 136
46.2 Cities Sorted by Rank - Wakayama 137
46.3 Cities Sorted Alphabetically - Wakayama 138
47 YAMAGATA 139
47.1 Latent Demand by Year - Yamagata 139
47.2 Cities Sorted by Rank - Yamagata 140
47.3 Cities Sorted Alphabetically - Yamagata 141
48 YAMAGUCHI 142
48.1 Latent Demand by Year - Yamaguchi 142
48.2 Cities Sorted by Rank - Yamaguchi 143
48.3 Cities Sorted Alphabetically - Yamaguchi 144
49 YAMANASHI 145
49.1 Latent Demand by Year - Yamanashi 145
49.2 Cities Sorted by Rank - Yamanashi 146
49.3 Cities Sorted Alphabetically - Yamanashi 147
50 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 148
50.1 Disclaimers & Safe Harbor 148
50.2 ICON Group International, Inc. User Agreement Provisions 149

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