Australia - Digital Media - Music, MP3 & Podcasting

Paul Budde Communication Pty Ltd, March 2010, Pages: 10

Music has been the key driver behind the early developments in digital media, both in mobile and fixed networks. While mobile is the preferred technology for listening to music, the business models are not conducive to helping people become accustomed to using these networks for music delivery. Most will use free or cheap Internet sites to gain access to music. The totally unprepared music industry has suffered greatly from the switch to electronic music, and is only now beginning to recover. MP3, or podcasting, has gone well beyond the music application, and millions of podcasts (some in video format) are downloaded daily. All this is also a fair indication of the future direction of the video entertainment and wireless broadband (mobility) market.

1. Synopsis
2. Statistical overviews
2.1 Online music statistics
2.2 PwC survey to 2012 shows online music will surge
2.2.1 Recorded music sector declines
2.2.2 Online music sectors to surge
2.2.3 Music downloads via mobile phones
2.3 Album sales drop as music download sales increase
2.4 Survey on online music searching
2.5 Australian digital music downloads to grow to $200 million a year
2.6 Ericsson Consumer Lab survey
3. Key players
3.1 Apple
3.1.1 Overview
3.1.2 Movie download service
3.1.3 Television content download service
3.2 ninemsn assault on the online music market
3.2.1 Overview
3.2.2 Analysis
3.3 Telstra’s BigPond Music
3.3.1 Online
3.3.2 Mobile
3.4 Vodafone
3.5 Hutchison 3
3.6 Nokia
4. Entertainment services - global report
5. Related reports
Table 1 - Australian Internet distribution recorded music market sales - 2007 - 2012
Table 2 - Australian mobile phone recorded music market sales - 2007 - 2012
Table 3 - Listening to music - 2006
Table 4 - Getting/buying music habits - 2006

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