The growth of the subscription TV market has developed in line with the greater number of digital TV channels which have emerged since the switch from analogue broadcasting at the end of 2013. Competition from OTT providers, which offer basic packages at about $10 per month, have obliged established operators such as FOXTEL to reduce pricing in a bid to compete for viewers. High pricing for packages had previously helped to retard subscriber growth, but with the advent of cheaper access to content, and with a greater choice of provider, the pay TV market is on the cusp of sustained growth in coming years. However, though the number of subscribers should increase steadily, competitive pricing will ensure that revenue growth for providers and broadcasters will not be reflected proportionately.
This report provides a range of statistics on Australia's pay TV market, including subscriber numbers and penetration rates. It also provides forecasts for subscription TV uptake based on anticipated market trends over coming years.
Presto TV signs content deal with 20th Century Fox; Smart TV, pay TV, digital TV, subscription television, FTA TV, subscribers, penetration, additional subscription streams for subscribers.
Companies covered in this report include:
AUSTAR, FOXTEL, Optus, TransACT, SelecTV, Telstra, TV Plus
2. Market statistics
2.1 Subscriber statistics
2.2 Consumer penetration statistics
3. Industry and market analysis
3.1 Background overview
3.2 Will movies be the new driving demand for STV
3.3 Can Foxtel revive the pay TV market?
3.4 Triple play arriving in the Australian pay TV market
3.5 Should the Pay TV model be retained even though it is wrong?
3.6 Disruptive content is heating up the competition
3.7 International competition needs infrastructure
4. Major players overview and major developments
4.1 Market overview
5. Forecasts Pay TV penetration 2012 - 2015; 2020
5.1 Scenario 1 lower pay TV subscriber growth
5.2 Scenario 2 higher pay TV subscriber growth
5.3 Forecasting notes
6. Related reports
Table 1 Historic AUSTAR pay TV subscribers 2008 - 2011
Table 2 Pay TV subscribers, Foxtel, others and total 2008 - 2014
Table 3 Pay TV subscribers annual change by major operator (historic) 1997 - 2007
Table 4 Pay TV subscribers annual change by major operator 2008 - 2014
Table 5 Historic - Pay TV household penetration rates 1997 - 2004
Table 6 Pay TV household penetration rates 2005 - 2015
Table 7 Forecast pay TV household penetration lower growth scenario 2010; 2015; 2020
Table 8 Forecast pay TV household penetration higher growth scenario 2010; 2015; 2020
Exhibit 1 Overview of new media activities from pay TV operators
Exhibit 2 The changing hands of FOXTEL ownership
Exhibit 3 A brief overview of AUSTAR United Communications (AUSTAR) (historic)