Spending on advertising using digital media channels now makes up more than 10% of overall worldwide advertising spending. The economic downturn impacted upon the growth of overall advertising spending in 2009; however in 2010 there are small signs of recovery, particularly from Asia Pacific. Digital marketing remains a growth area, as marketers shift towards new advertising methods at the expense of traditional formats. This report provides an overview and analysis of Digital Media marketing with a focus on two of the key digital advertising platforms - Internet and Mobile.
