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Hungary - Mobile Market Insights, Statistics and Forecasts
Paul Budde Communication Pty Ltd, April 2013, Pages: 17
Hungary’s dynamic mobile market is served by three mobile network operators and a growing number of MVNOs. Mobile penetration is high, providing fewer opportunities for revenue growth through new subscriber additions but enabling MNOs to capitalise on strong consumer demand for mobile data services. Revenue growth is focused on mobile data as operators struggle with competition and regulated tariff reductions. This report provides an informative overview of Hungary’s mobile market, covering the major players, voice and data services, regulations and a wealth of statistics offering insight and analysis in the state of the market.
Key developments:
Spectrum auction in the 900MHz band raises HUF43.9 billion; telecom tax affecting mobile revenue; M2M sector gaining traction; MNOs trial NFC applications; T-Mobile Hungary expands HSPA+ network; Tesco, UPC and Lidl join market as MVNOs; smartphones accounting for up to 70% of handset sales; T-Mobile launches Hungary’s first commercial LTE service; mobile subscriber base falls in early 2013; MTRs reduced; Telenor Hungary upgrades HSPA+ network; Vodafone doubles data transmission to 42Mb/s using DC-HSPA+ technology; MPVI Mobile spectrum award nullified; regulator market data to March 2013; telco financial and operating data to Q4 2012; market developments to May 2013.
Companies covered in this report include:
T-Mobile, Telenor, Vodafone Hungary.
1. Synopsis
2. Mobile communications
2.1 Overview of Hungary’s mobile market
2.1.1 Mobile statistics
2.2 Regulatory issues
2.2.1 GSM licences
2.2.2 3G licence awards
2.2.3 900MHz spectrum
2.2.4 26GHz spectrum
2.2.5 Mobile Termination Rates (MTRs)
2.2.6 Mobile Number Portability (MNP)
2.3 Mobile technologies
2.3.1 Digital
2.3.2 Third Generation mobile
2.4 Major mobile operators
2.4.1 T-Mobile
2.4.2 Telenor
2.4.3 Vodafone Hungary
2.4.4 MPVI Mobil
2.4.5 Mobile Virtual Network Operators (MVNOs)
2.5 Mobile voice services
2.5.1 Prepaid cards
2.6 Mobile data services
2.6.1 Short Message Service (SMS)/Multimedia Messaging Service (MMS)
2.6.2 General Packet Radio Service (GPRS)
2.6.3 Push-to-talk (PTT)
2.6.4 Enhanced Data for GSM Evolution (EDGE)
2.6.5 High Speed Packet Access (HSPA)
2.6.6 Long-term Evolution (LTE)
2.6.7 Mobile TV
2.7 Mobile content and applications
2.7.1 T-Mobile
2.7.2 Vodafone Hungary
2.7.3 Telenor
2.7.4 M-commerce (micropayments)
2.8 Mobile marketing
2.8.1 QR code readers
2.8.2 Vodafone 360
3. Related reports
Table 1 – Mobile subscribers and penetration rate – 1998 - 2013
Table 2 – Mobile voice market share by SIM cards – 2006 - 2013
Table 3 – Smart phones in use – 2006 - 2013
Table 4 – T-Mobile subscribers – 2003 - 2012
Table 5 – T-Mobile mobile broadband subscribers – 2008 - 2012
Table 6 – T-Mobile revenue – 2004 - 2012
Table 7 – T-Mobile ARPU – 2004 - 2012
Table 8 – Telenor subscribers – 2004 - 2012
Table 9 – Telenor financial data – 2006 - 2013
Table 10 – Telenor Monthly ARPU – 2006 - 2013
Table 11 – Telenor Monthly ARPU – 2006 – 2013
Table 12 – Vodafone subscribers – 2007 - 2012
Table 13 – Ratio of prepaid to postpaid subscribers – 2007 - 2013
Table 14 – Total SMS and MMS messages sent – 2002 - 2012
Chart 1 – Mobile subscribers and penetration rate – 2003 – 2013
Chart 2 – Telenor financial data – 2006 – 2013
Exhibit 1 – 2G spectrum awards
Exhibit 2 – Mobile network coverage – Mar 2012
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