Ireland - Mobile Market - Overview, Statistics & Forecasts

Paul Budde Communication Pty Ltd, April 2010, Pages: 23

Ireland’s mobile market has undergone considerable changes in recent years. The market remains dominated by a triopoly of service providers, all of which provide 3G services, but the entry of the first two MVNOs promises radical changes to market competition in coming years. Mobile broadband, on the back of expanding HSPA networks, has become very popular among consumers since the introduction of flat-rate data plans. The regulator has also announced its willingness to set aside UHF spectrum for possible use by mobile TV services from 2010. This report provides statistics and analysis on the Irish mobile market in 2010, including the key regulatory issues, a snapshot of the consumer market, emerging technologies, and the growth of mobile data services such as SMS and mobile TV.

1. Synopsis
2. Overview of Ireland’s mobile market
2.1 Mobile statistics
2.1.1 Operator market shares
3. Regulatory issues
3.1 Spectrum regulations and spectrum auctions
3.1.1 3G spectrum
3.1.2 900MHz
3.1.3 26GHz licences
3.1.4 1785-1805MHz band
3.1.5 2.6GHz band
3.1.6 2.3GHz band
3.1.7 70-80GHz band
3.1.8 UHF spectrum
3.2 Roaming
3.2.1 Data roaming
3.3 Mobile Number Portability (MNP)
3.4 Fixed-to-mobile call charges
3.5 Wideband Digital Mobile Data Services (WDMDS)
4. Mobile technologies
4.1 Digital
4.2 Third Generation (3G) mobile
4.2.1 Unlicensed Mobile Access (UMA)
5. Major mobile operators
5.1 Vodafone Ireland
5.2 O2 Ireland
5.3 Meteor Mobile Communications
5.4 3 Ireland
5.5 MVNOs
6. Mobile voice services
6.1 Prepaid
7. Mobile Messaging
7.1 Short Message Service (SMS)
7.1.1 Premium SMS (PSMS)
7.2 Multimedia Messaging Service (MMS)
8. Mobile data services
8.1 General Packet Radio Service (GPRS)
8.2 High-Speed Circuit-Switched Data (HSCSD)
8.3 Enhanced Data for GSM Evolution (EDGE)
8.4 High-Speed Packet Access (HSPA)
8.4.1 Vodafone
8.4.2 O2
8.4.3 3 Ireland
8.4.4 Meteor
8.5 Enhanced High Speed Packet Access (HSPA+)
8.6 i-mode
8.7 iPhone
8.8 BlackBerry
9. Mobile applications
9.1 Overview
9.2 Mobile TV
10. Forecasts
10.1 Forecasts - mobile ARPU - 2009 - 2010; 2015
10.2 Forecasts - UMTS subscribers - 2009 - 2010; 2015
10.3 Notes on scenario forecasts
11. Related reports
Table 1 - Operator blended ARPU - 2005 - 2011
Table 2 - Mobile operators, subscribers and annual change - September 2009
Table 3 - Mobile subscribers and penetration rate - 1995; 1997; 1999 - 2011
Table 4 - Mobile market revenue, voice and data - 2005 - 2011
Table 5 - Mobile traffic volume in minutes - 2007 - 2011
Table 6 - Mobile share of subscribers by operator - 2005 - 2009
Table 7 - Mobile share of revenue by operator - 2005 - 2009
Table 8 - European roaming charges - 2007 - 2011
Table 9 - European wholesale voice roaming charges - 2009 - 2011
Table 10 - Mobile numbers ported (cumulative) - 2003 - 2009
Table 11 - MTRs by operator - 2010 - 2012
Table 12 - Vodafone subscribers - 2006 - 2009
Table 13 - Vodafone ARPU: blended, prepaid and contract - 2006 - 2008
Table 14 - O2 mobile financial data - 2007 - 2009
Table 15 - O2 annualised ARPU, blended, prepaid and contract - 2006 - 2009
Table 16 - O2 subscribers - 2006 - 2009
Table 17 - Meteor Mobile subscribers - 2006 - 2009
Table 18 - Meteor Mobile services revenue and annual change - 2008 - 2009
Table 19 - Meteor Mobile ARPU - 2006 - 2009
Table 20 - 3 Ireland subscribers - 2006 - 2009
Table 21 - 3 Ireland financial data - 2007 - 2008
Table 22 - Mobile voice minutes - 2005 - 2009
Table 23 - Prepaid versus postpaid share of subscribers - 2000 - 2011
Table 24 - Proportion of prepaid subscribers by operator - 2006 - 2009
Table 25 - SMS messages sent - 2000 - 2011
Table 26 - MMS messages sent - 2005 - 2011
Table 27 - Mobile data as proportion of total revenue - 2006 - 2009
Table 28 - Mobile broadband subscribers - 2007 - 2009
Table 29 - HSPA penetration rate - 2007 - 2009
Table 30 - Forecast mobile ARPU - 2005 - 2010; 2015
Table 31 - Forecast UMTS subscribers - 2006 - 2010; 2015
Exhibit 1 - 3G licence results - June 2002
Exhibit 2 - WDMDS licences: operators, spectrum and fees - 2005

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