Synopsis The new digital media are undermining the traditional media’s privileges and their grip on their monopolies. For the past few years they have all been jockeying for a position in this new Internet economy. Major sectors include TV and radio broadcasting, newspaper publishers, film and video industries. Despite some early challenges, the traditional industry has now turned the corner and is well and truly on course to dominate the digital media market, launching events using their traditional media and supplementing them through new media activities. However the traditional media companies now have a new challenge to face as the economic downturn impacts upon advertising spend. This report broadly describes and analyses the effect that digital media and convergence is having on the media industry.
