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South Africa - Convergence - VoIP, NGN & Digital Media
Paul Budde Communication Pty Ltd., Feb 2010, Pages: 19
Synopsis
With its relatively well developed and diverse infrastructure, South Africa is taking a regional lead role in the convergence of telecommunication and information technologies with the media and entertainment sector, promising reductions in telecommunication costs and better availability of information and services. The legalisation of VoIP Internet telephony in 2005 marked the beginning of a fundamental change in the country’s telecoms landscape.
Billions of dollars are being invested into IP-based NGN that are capable of delivering converged services more efficiently. Telecom carriers and ISPs are moving into delivering audio and video content over their networks, while in turn the traditional electronic media carriers are discovering the potential of their infrastructure for telecommunications service delivery.
Digital media and social media have reached a level of development to foster an associated advertising and marketing industry. Online advertising in South Africa is growing at the fastest rate among all countries in the English-speaking world, and the country has more Twitter users than Japan, China, Spain and the Netherlands.
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