United Kingdom - Mobile Market - 3G, Mobile Data and Forecasts

Paul Budde Communication Pty Ltd, May 2011, Pages: 23

The UK’s 3G and mobile data market is one of the largest in Europe. Competition among network operators has induced them to provide similar pricing and usage models, commonly including between 3GB and 10GB per month. This has substantially increased consumer use of mobile data. Low-key data applications such as SMS dominate the market while mobile TV, though widely available, has thus far failed to capture public attention. This report surveys the UK’s mobile data market in 2011, providing an overview of 3G developments, regulatory issues and technologies. It also profiles the major operators, presents statistics on non-voice services, and analyses developments in mobile TV and mobile application stores.

1. Synopsis
2. Overview
3. Spectrum
3.1 Spectrum 2.6GHz
3.2 Spectrum 600MHz
3.3 Spectrum 800MHz and 2.6GHz
3.4 Spectrum 900MHz and 1800MHz
3.5 Other spectrum
3.6 Third Generation (3G)
3.6.1 Licensing
3.6.2 Network sharing
3.7 Fourth Generation (4G)
4. Operator services – 3G
4.1 Hutchison 3
4.2 O2
4.3 Vodafone
4.4 Everything Everywhere
4.4.1 T-Mobile
4.4.2 Orange
5. Mobile Messaging
5.1 Short Message Service (SMS)
5.2 Multimedia Messaging Service (MMS)
6. Mobile data services
6.1 Consumer use of multimedia services
6.1.1 Mobile applications
6.1.2 Application stores
6.2 High-Speed Packet Access (HSPA)
6.3 Long-term evolution (LTE)
6.4 Mobile TV
6.4.1 Spectrum issues
7. Forecasts – UMTS – 2007 - 2010; 2015
8. Related reports
Table 1 – 3G subscribers and percentage of total subscribers – 2003 - 2012
Table 2 – 3G licence results – April 2000
Table 3 – 3G subscribers by operator – 2005 - 2009
Table 4 – 3 UK subscribers by sector – 2008 - 2011
Table 5 – 3 UK revenue by sector – 2008 - 2010
Table 6 – 3 UK annualised ARPU by sector – 2009 - 2010
Table 7 – 3 UK data as proportion total revenue – 2009 - 2010
Table 8 – O2 financial data –2007 - 2011
Table 9 – O2 subscribers, prepaid and contract – 2005 - 2011
Table 10 – Vodafone mobile non-voice as proportion of service revenue – 2005 - 2010
Table 11 – Vodafone (UK) subscribers and proportion prepaid – 2001 - 2010
Table 12 – Vodafone (UK) financial data – 2008 - 2010
Table 13 – Everything Everywhere quarterly financial data – 2009 - 2011
Table 14 – Everything Everywhere ARPU – 2009 – 2011
Table 15 – Everything Everywhere subscriber data – 2009 - 2011
Table 16 – T-Mobile financial data – 2005 - 2010
Table 17 – T-Mobile subscribers – 2005 - 2010
Table 18 – Orange subscribers, contract and prepaid – 2006 - 2010
Table 19 – Orange subscribers by type, 3G, MVNO – 2007 - 2010
Table 20 – Orange revenue – 2005 - 2010
Table 21 – Orange data revenue as proportion of total – 2007 - 2009
Table 22 – SMS messages sent – 2004- 2011
Table 23 – Average SMS and MMS sent per month – 2003 - 2009
Table 24 – SMS and MMS revenue by operator – 2006 - 2010
Table 25 – SMS and MMS volumes by operator – 2006 - 2010
Table 26 – MMS messages sent – 2006 – 2011
Table 27 – Mobile data traffic and revenue increase– 2007 - 2009
Table 28 – Average ARPU per data service – 2009
Table 29 – Mobile data revenue by service – 2009
Table 30 – UK mobile advertising spend – 2005 - 2011
Table 31 – Mobile Internet traffic by operating system – 2010
Table 32 – Smartphone use and penetration – 2007 - 2010
Table 33 – Forecast UMTS subscribers – 2007 - 2010; 2015
Chart 1 – 3G subscribers and penetration rate – 2003 - 2012
Chart 2 – 3 UK subscribers by sector – 2008 – 2011
Chart 3 – 3 UK revenue by sector – 2008 - 2010
Chart 4 – 3 UK ARPU by sector – 2009 – 2010
Chart 5 – O2 financial data –2007 - 2011
Chart 6 – O2 subscribers, prepaid and contract – 2005 – 2011
Chart 7 – Vodafone mobile non-voice as proportion of service revenue – 2005 – 2010
Chart 8 – Vodafone (UK) subscribers and proportion prepaid – 2001 - 2010
Chart 9 – Vodafone (UK) financial data – 2007 – 2010
Chart 10 – Everything Everywhere quarterly financial data – 2009 – 2010
Chart 11 – Everything Everywhere ARPU – 2009 - 2011
Chart 12 – Everything Everywhere subscriber data – 2009 - 2011
Chart 13 – SMS and MMS revenue by operator – 2006 - 2010
Chart 14 – SMS and MMS volumes by operator – 2006 – 2010
Chart 15 – Smartphone use and penetration – 2007 - 2011
Chart 16 – Forecast UMTS subscribers – 2007 - 2010; 2015
Exhibit 1 – Spectrum available for mobile services
Exhibit 2 – 3G licensee and infrastructure suppliers

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