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Dynamic Strategy-Making: A Real-Time Approach for the 21st Century Leader
John Wiley and Sons Ltd, June 2009, Pages: 240
Most scholarly treatments of strategy avoid the question of concrete ways to make strategy happen. Based on the authors' 20 year journey through the minefields of strategy research and consulting--with clients ranging from aerospace, construction, software, hotels, HMOs, to a 15,000 academic association--Greiner and Cummings believe that the central strategy question for CEOs is how to execute strategy rather than the 'what' of strategy. How should organizations build, maintain and implement a strategic direction that will last and cause many employees to respond strategically and rapidly to a dynamic world?
In this book, the authors:
- Define the problem and what is required if a company is to move toward a real-time strategy
- Outline a strategic architecture composed of three key building blocks:
1) a structure that lasts several years,
2) real-time content placed continuously on the structure, and
3) a process to design the structure, create the content and maintain follow-up.
- Describe and analyze a top management group as it creates and implements a successful and real-time strategic architecture
- Discuss in Chapter 10 the surrounding context of the organization and what it means to create and use a strategic architecture. This includes possibility of a new CEO and an overall change process in the background.
- Discuss the required leadership behavior of senior executives to promote strategic action on a daily basis.
Praise for Dynamic Strategy-Making
'An astonishingly timely, hopeful, and important book that recasts and freshly imagines strategy-making and integrates theory with practice in the field of strategic management. A must-read for all those who want to learn more about the future of strategy practice and become more skillful at it.' —Warren Bennis, Distinguished Professor of Business, University of Southern California; and coauthor, Transparency
'This is one of the most valuable resources ever created for strategists and leaders in organizations. It uniquely combines concepts of leadership and organization with strategy content and implementation in a pragmatic and integrated approach that makes tremendous sense for our times. With concrete cases, it provides a clear road map for those who want and need to do a better job of formulating and implementing strategy.' —David A. Nadler, vice chairman, Marsh & McLennan Companies; senior partner, Oliver Wyman-Delta Organization and Leadership; and author, Building Better Boards and Competing By Design
'The authors correctly focus on the new dynamic of 24/7 competition and change and the need for organizations to be fast, fluid, and flexible. It is a must-read for managers of tomorrow and offers a number of practical insights and lessons on how to proceed with strategy execution that can be readily adopted in any organization. It is a call to action that few can afford to ignore.' —Manjit Singh, chairman, Sony Entertainment Television, India; and former CEO, Compete Inc., High Circle, Future Step, and Korn/Ferry International
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