The 2009 Report on Manufacturing Electric Motors, Power Generators, and Motor Generator Sets Excluding Internal Combustion Engine and Turbine Generator Set Units: World Market Segmentation by City
ICON Group International, May 2009, Pages: 367
Market Potential Estimation Methodology
Overview
This study covers the world outlook for manufacturing electric motors, power generators, and motor generator sets excluding internal combustion engine and turbine generator set units across more than 2000 cities. For the year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the city in question (in millions of U.S. dollars), the percent share the city is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.
This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E. for manufacturing electric motors, power generators, and motor generator sets excluding internal combustion engine and turbine generator set units. It also shows how the P.I.E. is divided across the world’s cities. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.
What is Latent Demand and the P.I.E.?
The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).
The latent demand for manufacturing electric motors, power generators, and motor generator sets excluding internal combustion engine and turbine generator set units is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower either lower or higher than actual sales if a market is inefficient (i.e., not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a city market.
Another reason why sales do not equate to latent demand is exchange rates. In this report, all figures assume the long-run efficiency of currency markets. Figures, therefore, equate values based on purchasing power parities across countries. Short-run distortions in the value of the dollar, therefore, do not figure into the estimates. Purchasing power parity estimates of country income were collected from official sources, and extrapolated using standard econometric models. The report uses the dollar as the currency of comparison, but not as a measure of transaction volume. The units used in this report are: US $ mln.
For reasons discussed later, this report does not consider the notion of “unit quantities”, only total latent revenues (i.e., a calculation of price times quantity is never made, though one is implied). The units used in this report are U.S. dollars not adjusted for inflation (i.e., the figures incorporate inflationary trends) and not adjusted for future dynamics in exchange rates (i.e., the figures reflect average exchange rates over recent history). If inflation rates or exchange rates vary in a substantial way compared to recent experience, actually sales can also exceed latent demand (when expressed in U.S. dollars, not adjusted for inflation). On the other hand, latent demand can be typically higher than actual sales as there are often distribution inefficiencies that reduce actual sales below the level of latent demand.
As mentioned earlier, this study is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. If fact, all the current products or services on the market can cease to exist in their present form (i.e., at a brand-, R&D specification, or corporate-image level) and all the players can be replaced by other firms (i.e., via exits, entries, mergers, bankruptcies, etc.), and there will still be an international latent demand for manufacturing electric motors, power generators, and motor generator sets excluding internal combustion engine and turbine generator set units at the aggregate level. Product and service offering details, and the actual identity of the players involved, while important for certain issues, are relatively unimportant for estimates of latent demand.
The Methodology
In order to estimate the latent demand for manufacturing electric motors, power generators, and motor generator sets excluding internal combustion engine and turbine generator set units on a city-by-city basis, I used a multi-stage approach. Before applying the approach, one needs a basic theory from which such estimates are created. In this case, I heavily rely on the use of certain basic economic assumptions. In particular, there is an assumption governing the shape and type of aggregate latent demand functions. Latent demand functions relate the income of a country, city, state, household, or individual to realized consumption. Latent demand (often realized as consumption when an industry is efficient), at any level of the value chain, takes place if an equilibrium in realized. For firms to serve a market, they must perceive a latent demand and be able to serve that demand at a minimal return. The single most important variable determining consumption, assuming latent demand exists, is income (or other financial resources at higher levels of the value chain). Other factors that can pivot or shape demand curves include external or exogenous shocks (i.e., business cycles), and or changes in utility for the product in question.
Ignoring, for the moment, exogenous shocks and variations in utility across countries, the aggregate relation between income and consumption has been a central theme in economics. The figure below concisely summarizes one aspect of problem. In the 1930s, John Meynard Keynes conjectured that as incomes rise, the average propensity to consume would fall. The average propensity to consume is the level of consumption divided by the level of income, or the slope of the line from the origin to the consumption function. He estimated this relationship empirically and found it to be true in the short-run (mostly based on cross-sectional data). The higher the income, the lower the average propensity to consume. This type of consumption function is labeled "A" in the figure below (note the rather flat slope of the curve). In the 1940s, another macroeconomist, Simon Kuznets, estimated long-run consumption functions which indicated that the marginal propensity to consume was rather constant (using time series data across countries). This type of consumption function is show as "B" in the figure below (note the higher slope and zero-zero intercept). The average propensity to consume is constant.
Is it declining or is it constant? A number of other economists, notably Franco Modigliani and Milton Friedman, in the 1950s (and Irving Fisher earlier), explained why the two functions were different using various assumptions on intertemporal budget constraints, savings, and wealth. The shorter the time horizon, the more consumption can depend on wealth (earned in previous years) and business cycles. In the long-run, however, the propensity to consume is more constant. Similarly, in the long run, households, industries or countries with no income eventually have no consumption (wealth is depleted). While the debate surrounding beliefs about how income and consumption are related and interesting, in this study a very particular school of thought is adopted. In particular, we are considering the latent demand for manufacturing electric motors, power generators, and motor generator sets excluding internal combustion engine and turbine generator set units across some 230 countries. The smallest have fewer than 10,000 inhabitants. I assume that all of these counties fall along a "long-run" aggregate consumption function. This long-run function applies despite some of these countries having wealth, current income dominates the latent demand for manufacturing electric motors, power generators, and motor generator sets excluding internal combustion engine and turbine generator set units. So, latent demand in the long-run has a zero intercept. However, I allow firms to have different propensities to consume (including being on consumption functions with differing slopes, which can account for differences in industrial organization, and end-user preferences).
Given this overriding philosophy, I will now describe the methodology used to create the latent demand estimates for manufacturing electric motors, power generators, and motor generator sets excluding internal combustion engine and turbine generator set units. Since ICON Group has asked me to apply this methodology to a large number of categories, the rather academic discussion below is general and can be applied to a wide variety of categories, not just manufacturing electric motors, power generators, and motor generator sets excluding internal combustion engine and turbine generator set units.
Step 1. Product Definition and Data Collection
Any study of latent demand across countries requires that some standard be established to define “efficiently served”. Having implemented various alternatives and matched these with market outcomes, I have found that the optimal approach is to assume that certain key countries or cities are more likely to be at or near efficiency than others. These are given greater weight than others in the estimation of latent demand compared to others for which no known data are available. Of the many alternatives, I have found the assumption that the world’s highest aggregate income and highest income-per-capita markets reflect the best standards for “efficiency”. High aggregate income alone is not sufficient (i.e., China has high aggregate income, but low income per capita and can not assumed to be efficient). Aggregate income can be operationalized in a number of ways, including gross domestic product (for industrial categories), or total disposable income (for household categories; population times average income per capita, or number of households times average household income per capita). Brunei, Nauru, Kuwait, and Lichtenstein are examples of countries with high income per capita, but not assumed to be efficient, given low aggregate level of income (or gross domestic product); these countries have, however, high incomes per capita but may not benefit from the efficiencies derived from economies of scale associated with large economies. Only countries with high income per capita and large aggregate income are assumed efficient. This greatly restricts the pool of countries to those in the OECD (Organization for Economic Cooperation and Development), like the United States, or the United Kingdom (which were earlier than other large OECD economies to liberalize their markets).
The selection of countries is further reduced by the fact that not all countries in the OECD report industry revenues at the category level. Countries that typically have ample data at the aggregate level that meet the efficiency criteria include the United States, the United Kingdom and in some cases France and Germany.
Latent demand is therefore estimated using data collected for relatively efficient markets from independent data sources (e.g. Euromonitor, Mintel, Thomson Financial Services, the U.S. Industrial Outlook, the World Resources Institute, the Organization for Economic Cooperation and Development, various agencies from the United Nations, industry trade associations, the International Monetary Fund, and the World Bank). Depending on original data sources used, the definition of “manufacturing electric motors, power generators, and motor generator sets excluding internal combustion engine and turbine generator set units” is established. In the case of this report, the data were reported at the aggregate level, with no further breakdown or definition. In other words, any potential product or service that might be incorporated within manufacturing electric motors, power generators, and motor generator sets excluding internal combustion engine and turbine generator set units falls under this category. Public sources rarely report data at the disaggregated level in order to protect private information from individual firms that might dominate a specific product-market. These sources will therefore aggregate across components of a category and report only the aggregate to the public. While private data are certainly available, this report only relies on public data at the aggregate level without reliance on the summation of various category components. In other words, this report does not aggregate a number of components to arrive at the “whole”. Rather, it starts with the “whole”, and estimates the whole for all cities and the world at large (without needing to know the specific parts that went into the whole in the first place).
Given this caveat, this study covers “manufacturing electric motors, power generators, and motor generator sets excluding internal combustion engine and turbine generator set units” as defined by the North American Industrial Classification system or NAICS (pronounced “nakes”). For a complete definition of manufacturing electric motors, power generators, and motor generator sets excluding internal combustion engine and turbine generator set units, please refer to the Web site at http://www.icongrouponline.com/codes/NAICS.html. The NAICS code for manufacturing electric motors, power generators, and motor generator sets excluding internal combustion engine and turbine generator set units is 335312. It is for this definition of manufacturing electric motors, power generators, and motor generator sets excluding internal combustion engine and turbine generator set units that the aggregate latent demand estimates are derived. “Manufacturing electric motors, power generators, and motor generator sets excluding internal combustion engine and turbine generator set units” is specifically defined as follows:
335312
This U.S. industry comprises establishments primarily engaged in manufacturing electric motors (except internal combustion engine starting motors), power generators (except battery charging alternators for internal combustion engines), and motor generator sets (except turbine generator set units). This industry includes establishments rewinding armatures on a factory basis.
3353121
Fractional horsepower motors and generators (excluding hermetics)
33531210
Fractional horsepower motors (rated at less than 746 watts) (excluding hermetics)
3353121000
Fractional horsepower motors (rated at less than 746 watts) (excluding hermetics)
3353121001
AC and DC fractional horsepower motors used in automobile accessories (such as heaters, convertible tops, and automatic windows), excluding starter motors and generators (2 digit frame size)
3353121004
AC fractional horsepower motors used in aircraft and spacecraft, excluding generators (2 digit frame size)
3353121007
DC fractional horsepower motors used in aircraft and spacecraft, excluding generators (2 digit frame size)
3353121011
AC and DC fractional horsepower motors used in toys (all sizes) and clock type synch and subsynch timing (2 digit frame size)
3353121013
AC (noncommutated), skeleton type shaded pole single phase fractional horsepower motors, less than 2.75 inch diameter at widest pt (2 digit frame size)
3353121016
AC (noncommutated), skeleton type shaded pole single phase fractional horsepower motors, 2.75 inch diameter and over (2 digit frame size)
3353121019
AC (noncommutated), conventional type shaded pole fractional horsepower motors, less than 2.5 inch diameter (2 digit frame size)
3353121022
AC (noncommutated), 2 pole, conventional type shaded fractional horsepower motors, 2.5 to less than 3.75 inch diameter (2 digit frame size)
3353121025
AC (noncommutated), 4 pole, conventional type shaded fractional horsepower motors, 2.5 to less than 3.75 inch diameter (2 digit frame size)
3353121028
AC (noncommutated), 6 pole and over conventional type shaded fractional horsepower motors, 2.5 to less than 3.75 inch diameter (2 digit frame size)
3353121031
AC (noncommutated), conventional type shaded pole fractional horsepower motors, 3.75 to less than 4.375 inch diameter (2 digit frame size)
3353121034
AC (noncommutated), 2 through 4 pole conventional type shaded fractional horsepower motors, 4.375 to less than 5.375 inch diameter (2 digit frame size)
3353121037
AC (noncommutated), 6 pole and over, conventional type shaded fractional horsepower motors, 4.375 to less than 5.375 inch diameter (2 digit frame size)
3353121041
AC (noncommutated), conventional type shaded pole fractional horsepower motors, 5.375 inch diameter and over (2 digit frame size)
3353121043
AC (noncommutated), permanent split capacitor fractional horsepower motors, less than 2.5 inch diameter (2 digit frame size)
3353121046
AC (noncommutated), 2 pole permanent split capacitor fractional horsepower motors, 2.5 to less than 3.75 inch diameter (2 digit frame size)
3353121049
AC (noncommutated), 4 pole and over, permanent split capacitor fractional horsepower motors, 2.5 to less than 3.75 inch diameter (2 digit frame size)
3353121052
AC (noncommutated), 2 pole permanent split capacitor fractional horsepower motors, 3.75 to less than 4.375 inch diameter (2 digit frame size)
3353121055
AC (noncommutated), 4 pole permanent split capacitor fractional horsepower motors, 3.75 to less than 4.375 inch diameter (2 digit frame size)
3353121058
AC (noncommutated), 6 pole and over permanent split capacitor fractional horsepower motors, 3.75 to less than 4.375 inch diameter (2 digit frame size)
3353121061
AC (noncommutated), 2 pole permanent split capacitor fractional horsepower motors, 4.375 to less than 5.375 inch diameter (2 digit frame size)
3353121064
AC (noncommutated), 4 pole permanent split capacitor fractional horsepower motors, 4.375 to less than 5.375 inch diameter (2 digit frame size)
3353121067
AC (noncommutated), 6 pole and over, permanent split capacitor fractional horsepower motors, 4.375 to less than 5.375 inch diameter (2 digit frame size)
3353121071
AC (noncommutated), permanent split capacitor fractional horsepower motors, 5.375 to less than 6 inch diameter (2 digit frame size)
3353121073
AC (noncommutated), permanent split capacitor fractional horsepower motors, 6 inch diameter and over (2 digit frame size)
3353121076
AC (noncommutated), capacitor start fractional horsepower motors, less than 3.75 inch diameter (2 digit frame size)
3353121079
AC (noncommutated), capacitor start fractional horsepower motors, 3.75 to less than 4.375 inch diameter (2 digit frame size)
3353121082
AC (noncommutated), capacitor start fractional horsepower motors, 4.375 to less than 5.375 inch diameter (2 digit frame size)
3353121085
AC (noncommutated), capacitor start fractional horsepower motors, 5.375 to less than 6 inch diameter (2 digit frame size)
3353121088
AC (noncommutated), capacitor start fractional horsepower motors, 6 inch diameter and over (2 digit frame size)
3353121091
AC (noncommutated), split phase fractional horsepower motors, less than 3.75 inch diameter (2 digit frame size)
3353121094
AC (noncommutated), split phase fractional horsepower motors, 3.75 to less than 5.375 inch diameter (2 digit frame size)
3353121097
AC (noncommutated), split phase fractional horsepower motors, 5.375 to less than 6 inch diameter (2 digit frame size)
33531210A1
AC (noncommutated), split phase fractional horsepower motors, 6 inch diameter and over (2 digit frame size)
33531210A4
AC (noncommutated), other single phase fractional horsepower motors, less than 6 inch diameter (2 digit frame size)
33531210A7
AC (noncommutated), other single phase fractional horsepower motors, 6 inch diameter and over (2 digit frame size)
33531210B1
AC (noncommutated), synchronous stepper fractional horsepower motors, polyphase (servo and nonservo) (2 digit frame size)
33531210B4
Other AC (noncommutated), servo (induction rotor), polyphase fractional horsepower motors (2 digit frame size)
33531210B7
Other AC (noncommutated), nonservo, polyphase fractional horsepower motors less than 5.375 inch diameter (2 digit frame size)
33531210C1
Other AC (noncommutated), nonservo, polyphase fractional horsepower motors, 5.375 to less than 6 inch diameter (2 digit frame size)
33531210C4
Other AC (noncommutated), nonservo, polyphase fractional horsepower motors, 6 inch diameter and over (2 digit frame size)
33531210C7
AC cased or sleeved, mechanically commutated fractional horsepower motors, less than 2.875 inch diameter (2 digit frame size)
33531210E1
AC cased or sleeved, mechanically commutated fractional horsepower motors, 2.875 to less than 3.188 inch diameter (2 digit frame size)
33531210E4
AC cased or sleeved, mechanically commutated fractional horsepower motors, 3.188 to less than 3.563 inch diameter (2 digit frame size)
33531210E7
AC cased or sleeved, mechanically commutated fractional horsepower motors, 3.563 inch diameter and over (2 digit frame size)
33531210F1
AC uncased, mechanically commutated fractional horsepower motors, less than 2.875 inch diameter (2 digit frame size)
33531210F4
AC uncased, mechanically commutated fractional horsepower motors, 2.875 to less than 3.188 inch diameter (2 digit frame size)
33531210F7
AC uncased, mechanically commutated fractional horsepower motors, 3.188 to less than 3.563 inch diameter (2 digit frame size)
33531210G1
AC uncased, mechanically commutated fractional horsepower motors, 3.563 to less than 4.375 inch diameter (2 digit frame size)
33531210G4
AC uncased, mechanically commutated fractional horsepower motors, 4.375 inch diameter and over (2 digit frame size)
33531210G7
DC or universal servo, permanent magnet fractional horsepower motors (brushless), less than 4.0 inch case diameter (2 digit frame size)
33531210H1
DC or universal servo, permanent magnet fractional horsepower motors (brushless), 4.0 inch diameter and over (2 digit frame size)
33531210H4
DC or universal nonservo, permanent magnet fractional horsepower motors (brushless) less than 4.0 inch case diameter (2 digit frame size)
33531210H7
DC or universal nonservo, permanent magnet fractional horsepower motors (brushless), 4.0 inch diameter and over (2 digit frame size)
33531210J1
DC or universal wound field fractional horsepower motors (2 digit frame size)
33531210J4
DC or universal electronically commutated fractional horsepower stepper motors (2 digit frame size)
33531210J7
Other DC or universal commutated servo fractional horsepower motors (2 digit frame size)
33531210K1
Other DC or universal commutated nonservo fractional horsepower motors (2 digit frame size)
33531210K4
AC (noncommutated) single phase fractional horsepower motors (3 digit frame size)
33531210K7
AC (noncommutated) polyphase induction fractional horsepower motors, excluding synchronous (3 digit frame size)
33531211
Fractional horsepower motors (rated at less than 746 watts) (except hermetics)
3353121100
Fractional horsepower motors (rated at less than 746 watts) (except hermetics)
3353121101
Motors and generators, used in automobile accessories, excluding starter motors and generators (including AC and DC), less than 746 watts, under 1 hp, 2_digit frame sizes
3353121104
Motors, used in aircraft and spacecraft, AC, less than 746 watts, under 1 hp, 2_digit frame sizes
3353121107
Motors, used in aircraft and spacecraft, DC, less than 746 watts, under 1 hp, 2_digit frame sizes
3353121111
Motors and generators, used in toys (all sizes) and clock type sinch and subsynch timing (AC and DC), less than 746 watts, under 1 hp, 2_digit frame sizes
3353121112
Motors and generators, all other uses, AC (non_commutated), single phase, skeleton type shaded pole
3353121119
Motors and generators, all other uses, AC (non_commutated), conventional type shaded pole, less than 2.5 in. diameter
3353121122
Motors and generators, all other uses, AC (non_commutated), conventional type shaded pole, 2.5 to less than 3.75 in. diameter, 2 pole
3353121126
Motors and generators, all other uses, AC (non_commutated), conventional type shaded pole, 2.5 to less than 3.75 in. diameter, 4 pole and over
3353121131
Motors and generators, all other uses, AC (non_commutated), conventional type shaded pole, 3.75 to less than 4.375 in. diameter
3353121133
Motors and generators, all other uses, AC (non_commutated), conventional type shaded pole, 4.375 in. diameter and over
3353121145
Motors and generators, all other uses, AC (non_commutated), permanent split capacitor, less than 3.75 in. diameter, 2 pole
3353121148
Motors and generators, all other uses, AC (non_commutated), permanent split capacitor, less than 3.75 in. diameter, 4 pole and over
3353121151
Motors and generators, all other uses, AC (non_commutated), permanent split capacitor, 3.75 to less than 4.375 in. diameter
3353121162
Motors and generators, all other uses, AC (non_commutated), permanent split capacitor, 4.375 to less than 5.375 in. diameter, 2 and 4 pole
3353121167
Motors and generators, all other uses, AC (non_commutated), permanent split capacitor, 4.375 to less than 5.375 in. diameter, 6 pole and over
3353121172
Motors and generators, all other uses, AC (non_commutated), permanent split capacitor, 5.375 in. diameter and over, less than 746 watts, under 1 hp, 2_digit frame sizes
3353121181
Motors and generators, all other uses, AC (non_commutated), capacitor start, less than 4.375 in. diameter
3353121182
Motors and generators, all other uses, AC (non_commutated), capacitor start, 4.375 to less than 5.375 in. diameter
3353121186
Motors and generators, all other uses, AC (non_commutated), capacitor start, 5.375 in. diameter and over, less than 746 watts, under 1 hp, 2_digit frame sizes
3353121192
Motors and generators, all other uses, AC (non_commutated), split phase, less than 746 watts, under 1 hp, 2_digit frame sizes
3353121195
Motors and generators, all other uses, AC (non_commutated), all other single phase, less than 746 watts, under 1 hp, 2_digit frame sizes
3353121198
Motors and generators, all other uses, AC (non_commutated), all other polyphase, less than 746 watts, under 1 hp, 2_digit frame sizes
33531211B1
Motors and generators, all other uses, AC (non_commutated), polyphase (servo and nonservo), synchronous stepper motors
33531211C7
Motors and generators, all other uses, AC, mechanically commutated (brushes, etc.), cased or sleeved, less than 2.875 in. diameter
33531211E1
Motors and generators, all other uses, AC, mechanically commutated (brushes, etc.), cased or sleeved, 2.875 to less than 3.188 in. diameter
33531211E4
Motors and generators, all other uses, AC, mechanically commutated (brushes, etc.), cased or sleeved, 3.188 to less than 3.563 in. diameter
33531211E7
Motors and generators, all other uses, AC, mechanically commutated (brushes, etc.), cased or sleeved, 3.563 in. diameter and over, less than 746 watts, under 1 hp, 2_digit frame sizes
33531211G5
Motors and generators, all other uses, AC, mechanically commutated (brushes, etc.), uncased, less than 746 watts, under 1 hp, 2_digit frame sizes
33531211G7
Motors and generators, all other uses, DC or universal, permanent magnet (brushless), servo, less than 4 in. diameter
33531211H1
Motors and generators, all other uses, DC or universal, permanent magnet (brushless), servo, 4 in. diameter and over
33531211H4
Motors and generators, all other uses, DC or universal, permanent magnet (brushless), non_servo, less than 4 in. diameter
33531211H7
Motors and generators, all other uses, DC or universal, permanent magnet (brushless), non_servo, 4 in. diameter and over
33531211J1
Motors and generators, all other uses, DC or universal, permanent magnet (brushless), wound field
33531211J4
Motors and generators, all other uses, DC or universal, electronically commutated
33531211J7
Motors and generators, all other uses, DC or universal, all other, servo
33531211K1
Motors and generators, all other uses, DC or universal, all other, non_ servo
33531211K4
Motors, all other uses, AC (non_commutated), single phase, less than 746 watts, under 1 hp, 3_digit frame sizes
33531211K7
Motors, all other uses, AC (non_commutated), polyphase induction (excluding synchronous), all types (including energy efficient (EE)), less than 746 watts, under 1 hp, 3_digit frame sizes
3353123
Integral horsepower motors and generators other than for trans. equipment
33531230
Integral horsepower motors and generators other than for land transportation equipment (rated at 746 watts or more)
3353123000
Integral horsepower motors and generators other than for land transportation equipment (rated at 746 watts or more)
3353123001
Integral horsepower motors, used in aircraft and spacecraft, excluding generators (3 digit frame size)
3353123004
AC (noncommutated), permanent split capacitor integral horsepower motors, 5.375 to less than 6 inch diameter (2 digit frame size)
3353123007
AC (noncommutated), permanent split capacitor integral horsepower motors, 6 inch diameter and over (2 digit frame size)
3353123011
AC (noncommutated), capacitor start integral horsepower motors, 5.375 to less than 6 inch diameter (2 digit frame size)
3353123016
AC (noncommutated), capacitor start integral horsepower motors, 6 inch diameter and over (2 digit frame size)
3353123019
AC (noncommutated), split phase integral horsepower motors, 5.375 to less than 6 inch diameter (2 digit frame size)
3353123022
AC (noncommutated), split phase integral horsepower motors, 6 inch diameter and over (2 digit frame size)
3353123025
AC (noncommutated), other single phase integral horsepower motors, 6 inch diameter and over (2 digit frame size)
3353123028
Other AC (noncommutated), nonservo polyphase integral horsepower motors, 5.375 to less than 6 inch diameter (2 digit frame size)
3353123031
Other AC (noncommutated), nonservo polyphase integral horsepower motors, 6 inch diameter and over (2 digit frame size)
3353123034
AC cased or sleeved, mechanically commutated integral horsepower motors, 3.563 inch diameter and over (2 digit frame size)
3353123037
AC uncased, mechanically commutated integral horsepower motors, 4.375 inch diameter and over (2 digit frame size)
3353123041
AC (noncommutated), single phase integral horsepower motors (3 digit frame size)
3353123043
AC (noncommutated), polyphase induction integral horsepower motors, excluding synchronous, 1 to less than 5 horsepower (3 digit frame size)
3353123046
AC (noncommutated), polyphase induction integral horsepower motors, excluding synchr
1 INTRODUCTION & METHODOLOGY 11
1.1 Overview and Definitions 11
1.2 Market Potential Estimation Methodology 11
1.2.1 Overview 11
1.2.2 What is Latent Demand and the P.I.E.? 12
1.2.3 The Methodology 12
1.2.3.1 Step 1. Product Definition and Data Collection 14
1.2.3.2 Step 2. Filtering and Smoothing 31
1.2.3.3 Step 3. Filling in Missing Values 32
1.2.3.4 Step 4. Varying Parameter, Non-linear Estimation 32
1.2.3.5 Step 5. Fixed-Parameter Linear Estimation 32
1.2.3.6 Step 6. Aggregation and Benchmarking 33
2 USING THE DATA 34
3 CITY SEGMENTS RANKED BY MARKET SIZE 35
3.1 Top 15 Markets 35
3.2 Markets 16 to 30 36
3.3 Remaining Cities by Market Rank 37
4 CITY SEGMENTS IN ALPHABETICAL ORDER 140
4.1 A: from Aalborg to Az Zawiyah 140
4.2 B: from Bacolod to Bydgoszcz 147
4.3 C: from Caaguazu to Cyangugu 155
4.4 D: from Da Nang to Dzhizak 163
4.5 E: from East London to Esteli 167
4.6 F: from Fagatogo to Funchal 169
4.7 G: from Gabes to Gyumri 172
4.8 H: from Hachinohe to Hyderabad 176
4.9 I: from Iasi to Izmir 180
4.10 J: from Jaboatao to Jyvaskyla 183
4.11 K: from Kabul to Kzyl-Orda 186
4.12 L: from La Ceiba to Lyon 194
4.13 M: from Macae to Mzuzu 200
4.14 N: from Nacala to Nzerekore 210
4.15 O: from Oaklahoma City to Oyem 215
4.16 Ö: from Örebro to Örebro 217
4.17 P: from Pago Pago to Pyuthan 218
4.18 Q: from Qandahar to Quito 225
4.19 R: from Rabat to Rustavi 226
4.20 S: from S. Luis Potosi to Szombathely 229
4.21 T: from Tabligbo to Tyre 241
4.22 U: from Uberaba to Utulei 248
4.23 V: from Vacoas-Phoenix to Vukovar 250
4.24 W: from Wadi Medani to Wuhan 253
4.25 X: from Xalapa to Xian 254
4.26 Y: from Yamagata to Yungkang 255
4.27 Z: from Zadar to Zvishavane 256
5 CITY SEGMENTS RANKED BY COUNTRY 257
5.1 Afghanistan 257
5.2 Albania 257
5.3 Algeria 258
5.4 American Samoa 258
5.5 Andorra 259
5.6 Angola 259
5.7 Antigua and Barbuda 259
5.8 Argentina 260
5.9 Armenia 261
5.10 Aruba 261
5.11 Australia 262
5.12 Austria 262
5.13 Azerbaijan 263
5.14 Bahrain 263
5.15 Bangladesh 264
5.16 Barbados 264
5.17 Belarus 265
5.18 Belgium 265
5.19 Belize 266
5.20 Benin 266
5.21 Bermuda 266
5.22 Bhutan 267
5.23 Bolivia 267
5.24 Bosnia and Herzegovina 268
5.25 Botswana 268
5.26 Brazil 269
5.27 Brunei 274
5.28 Bulgaria 275
5.29 Burkina Faso 275
5.30 Burma 276
5.31 Burundi 276
5.32 Cambodia 276
5.33 Cameroon 277
5.34 Canada 277
5.35 Cape Verde 278
5.36 Central African Republic 278
5.37 Chad 279
5.38 Chile 279
5.39 China 280
5.40 Christmas Island 280
5.41 Colombia 281
5.42 Comoros 281
5.43 Congo (formerly Zaire) 282
5.44 Cook Islands 282
5.45 Costa Rica 283
5.46 Cote dIvoire 283
5.47 Croatia 284
5.48 Cuba 284
5.49 Cyprus 285
5.50 Czech Republic 285
5.51 Denmark 286
5.52 Djibouti 286
5.53 Dominica 287
5.54 Dominican Republic 287
5.55 Ecuador 288
5.56 Egypt 288
5.57 El Salvador 289
5.58 Equatorial Guinea 289
5.59 Estonia 289
5.60 Ethiopia 290
5.61 Fiji 290
5.62 Finland 291
5.63 France 291
5.64 French Guiana 292
5.65 French Polynesia 292
5.66 Gabon 292
5.67 Georgia 293
5.68 Germany 293
5.69 Ghana 294
5.70 Greece 294
5.71 Greenland 295
5.72 Grenada 295
5.73 Guadeloupe 296
5.74 Guam 296
5.75 Guatemala 297
5.76 Guinea 297
5.77 Guinea-Bissau 297
5.78 Guyana 298
5.79 Haiti 298
5.80 Honduras 299
5.81 Hong Kong 299
5.82 Hungary 300
5.83 Iceland 300
5.84 India 301
5.85 Indonesia 302
5.86 Iran 303
5.87 Iraq 303
5.88 Ireland 304
5.89 Israel 304
5.90 Italy 305
5.91 Jamaica 305
5.92 Japan 306
5.93 Jordan 309
5.94 Kazakhstan 309
5.95 Kenya 310
5.96 Kiribati 310
5.97 Kuwait 310
5.98 Kyrgyzstan 311
5.99 Laos 311
5.100 Latvia 311
5.101 Lebanon 312
5.102 Lesotho 312
5.103 Liberia 312
5.104 Libya 313
5.105 Liechtenstein 313
5.106 Lithuania 314
5.107 Luxembourg 314
5.108 Macau 314
5.109 Madagascar 315
5.110 Malawi 315
5.111 Malaysia 316
5.112 Maldives 316
5.113 Mali 317
5.114 Malta 317
5.115 Marshall Islands 317
5.116 Martinique 318
5.117 Mauritania 318
5.118 Mauritius 319
5.119 Mexico 320
5.120 Micronesia Federation 321
5.121 Moldova 321
5.122 Monaco 321
5.123 Mongolia 322
5.124 Morocco 322
5.125 Mozambique 323
5.126 Namibia 323
5.127 Nauru 323
5.128 Nepal 324
5.129 New Caledonia 324
5.130 New Zealand 325
5.131 Nicaragua 325
5.132 Niger 326
5.133 Nigeria 326
5.134 Niue 327
5.135 Norfolk Island 327
5.136 North Korea 327
5.137 Norway 328
5.138 Oman 328
5.139 Pakistan 329
5.140 Palau 329
5.141 Palestine 329
5.142 Panama 330
5.143 Papua New Guinea 330
5.144 Paraguay 331
5.145 Peru 331
5.146 Philippines 332
5.147 Poland 333
5.148 Portugal 333
5.149 Puerto Rico 334
5.150 Qatar 334
5.151 Republic of Congo 335
5.152 Reunion 335
5.153 Romania 336
5.154 Russia 336
5.155 Rwanda 337
5.156 San Marino 337
5.157 Sao Tome E Principe 337
5.158 Saudi Arabia 338
5.159 Senegal 338
5.160 Seychelles 339
5.161 Sierra Leone 339
5.162 Singapore 339
5.163 Slovakia 340
5.164 Slovenia 340
5.165 Solomon Islands 340
5.166 Somalia 341
5.167 South Africa 341
5.168 South Korea 342
5.169 Spain 343
5.170 Sri Lanka 343
5.171 St. Kitts and Nevis 344
5.172 St. Lucia 344
5.173 St. Vincent and the Grenadines 344
5.174 Sudan 345
5.175 Suriname 345
5.176 Swaziland 346
5.177 Sweden 346
5.178 Switzerland 347
5.179 Syrian Arab Republic 347
5.180 Taiwan 348
5.181 Tajikistan 349
5.182 Tanzania 349
5.183 Thailand 350
5.184 The Bahamas 350
5.185 The British Virgin Islands 350
5.186 The Cayman Islands 351
5.187 The Falkland Islands 351
5.188 The Gambia 351
5.189 The Netherlands 352
5.190 The Netherlands Antilles 352
5.191 The Northern Mariana Island 352
5.192 The U.S. Virgin Islands 353
5.193 The United Arab Emirates 353
5.194 The United Kingdom 354
5.195 The United States 355
5.196 Togo 356
5.197 Tokelau 356
5.198 Tonga 357
5.199 Trinidad and Tobago 357
5.200 Tunisia 357
5.201 Turkey 358
5.202 Turkmenistan 358
5.203 Tuvalu 359
5.204 Uganda 359
5.205 Ukraine 360
5.206 Uruguay 360
5.207 Uzbekistan 361
5.208 Vanuatu 361
5.209 Venezuela 362
5.210 Vietnam 363
5.211 Wallis and Futuna 363
5.212 Western Sahara 363
5.213 Western Samoa 364
5.214 Yemen 364
5.215 Zambia 364
5.216 Zimbabwe 365
6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 366
6.1 Disclaimers & Safe Harbor 366
6.2 ICON Group International, Inc. User Agreement Provisions 367
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