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Luxury Apparel Market in Russia: 2009 (Russian Version)
Indexbox, March 2009, Pages: 80
Russian luxury market is dramatically transforming under the influence of economic crisis. Stagnation of the Russian economy, devaluation of national currency, growth of unemployment, and falling of purchasing power will reduce value of Russian apparel market. IndexBox predict consumers’ expenditures for luxury apparel, footwear, and accessories will fall 30% in 2009, compared with the same period of the previous year. The main Russian market operators, such as Mercury, Bosco di Ciliegi, Jamilco, Crocus, reduced those cost for staff, marketing, promotion, and buyers’ budgets. Probably they will show losses at the end of 2009.
Holiday sales in November and December 2008 fell significantly. It’s the fist time when we’ve seen the negative growth over holiday season during last 5 years. Distributors gave unbelievable discounts for luxury apparel up to 70%. Luxury apparel sales has negative grows in 1Q2009 that made retailers to announce “spring sale” in major Moscow luxury boutiques.
Task of the research – describe luxury apparel, footwear, accessories market in Russian and make forecast to the end of 2009.
Luxury Apparel Market in Russia 2009 is a new report published by IndexBox that provides market value and consumer expenditure on these products over the period 2007-2008, broken down by product sector, with forecasts to 2009. This report also covers analyses of 5 major operators and 40 luxury brands, and their strategies with their market shares, highlights key trends and growth opportunities. There is a consideration of distribution structure, structure of average sale-mix, and new trends in transformation of distribution channels in the report. I addition, it provides the rating of luxury brand sales in 2008, probably, the first rating of such kind.
Methodology:
- Expert survey with top-managers of companies operating in these markets. Among them, distributors (Mercury, Bosco di Ciliegi, Podium, Crocus Group, Landau Fashion Group), boutiques (Prada, Dolce&Gabbana, Giorgio Armani, Gucci, YSL, Balenciaga, Jil Sander, Burberry), flagman shops (LVMH, Christian Dior Group, Chanel).
- Analysis of materials, received from market
- Analysis of official statistics
This report covers analysis of 40 world luxury brands, their market shares, and sales in Moscow: Dolce&Gabbana, Gucci, Louis Vuitton, Prada, Chanel, Christian Dior, Giorgio Armani, Etro, J. Mendel, Ralph Lauren, Bottega Veneta, Hermes, Kenzo, Max Mara, Yves Saint Laurent, Moschino, Christian Louboutin, Loewe, Celine, Burberry, Marc Jacobs, Balenciaga, Diane Von Furstenberg, Jil Sander, Agent Provocateur, Maison Martin Margiela, Oscar de la Renta, Cesare Paciotti, Ermanno Scervino, Francesco Smalto, Marina Rinaldi, Corneliani, Emporio Armani, Jean Paul Gaultier, Alexander McQueen, Antonio Marras, Stella McCartney, Costume National, La Perla
This title is also available in the following language
Luxury Apparel Market in Russia: 2009 (English Version)
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