Hybrid IPTV Set-top Boxes — Global Market Forecast & Strategy Critique: 2009-2012
Multimedia Research Group (MRG, Inc), June 2009, Pages: 112
The purpose of this report is to identify the different hybrid STB (set-top box) products being used in the global IPTV (Telco TV) and Cable market, assess the business models available to Service Providers (SPs), and to analyze the business models and market drivers behind the entire hybrid sector. The report also analyzes market size and growth for 2008-2012 for hybrid STBs by region and type; and measures the quality of the hybrid service business models. By doing strength/weakness analysis on the various hybrid business models, the report allows SPs to objectively measure which plan can work best for them; and allows vendors to understand the strategic environment in which each configuration of hybrid STB works best.
Market STB data includes global analysis of Cable and IPTV operations using hybrid STBs, plus a county and regional break-out by broadcast type (QAM, DTH, DTT).
This report, drawn predominantly from the perspective of the STB vendors and IPTV Service Providers ("SPs" or "Operators"), consolidates opinion regarding the current prevalence of (and future prospects for) the use of hybrid STBs in the delivery of IPTV services. (1)
In addition to highlighting where there is consensus among the STB community, the report also discovers where there is significant variation in opinion, and strongly-held minority opinions which represent an interesting counterpoint to the majority view. These minority views are presented also, in order to fully inform any potential debate a vendor or Operator may have when considering a hybrid strategy.
Three different hybrid STB types (Satellite, Off-Air and QAM [Cable or IPTV]) are examined worldwide, and two different hybrid strengths are examined: "high-end" and "low-end" hybrid STBs; also, three different configurations are analyzed.
Included is the results of a summary of industry reports on the relative importance of each of the 10 market drivers (motivations) for using hybrid STBs instead of traditional (Cable or IPTV) STBs.
This report is part of the IPTV Tracking Service.
Who Should Use This Report
- Media executives wanting to find new distribution platforms.
- Service Providers working in highly competitive markets.
- CapEx equipment vendors looking to develop new products and configurations.
- STB vendors looking for new global markets.
- Terrestrial broadcasting executives looking for new revenue streams.
- Satellite broadcast executives looking for new revenue streams.
- Cable and IPTV managers making important short- and long-term decisions.
- Semiconductor executives in digital media industries.
- Investment executives looking for early trends on global markets.
1 Executive Summary
1.1 Introduction
1.2 Definitions
1.3 Structure of Report
1.4 Opinions
1.5 Conclusion
2 Definitions of Hybrid IPTV STBs
2.1 High-end Hybrids
2.2 Low-end Hybrids
3 Drivers & Other Advantages in Using Hybrid IPTV STBs
3.1 From Integrated Billing to Integrated Video Services
3.2 Technical Drivers/Motivations for Using A Hybrid Approach
3.2.1 Limitations of the Fixed Network Infrastructure
3.2.2 Simplicity and Robustness
3.3 Commercial Drivers
3.3.1 Availability of Content
3.3.2 Speed-to-Market
3.3.3 Lower Cost of End-to-End Solution
3.4 Regulatory Drivers
3.4.1 Illegal for Telcos to Deliver Broadcast Channels
3.4.2 Incentives to Incorporate Traditional Broadcast
3.5 Temporal Shift of Emphasis
4 Disadvantages of Hybrid IPTV STBs
4.1 Primary Disadvantages
4.1.1 STB Cost
4.1.2 In-home Technical Complexity
4.1.3 Lack of Channel Line-up Flexibility
4.2 Secondary Disadvantages
4.2.1 Loss of Broadcast Interactivity (EPG Information)
4.2.2 Subscriber Management Complexity
5 Hybrid IPTV STB Market Segmentation
5.1 Geographic Segmentation
5.1.1 Europe
5.1.2 Risky Strategy
5.1.3 North America
5.1.4 ROW (Rest of World)/CALA (Central and Latin America)
5.1.5 Asia and Australia
5.2 Operator Type Segmentation
5.2.1 Views of the Future as Impacted by Hybrid Service
5.2.2 Cable Initiatives Forecast DOCSIS 3.0
5.2.3 Satellite to Use IP for Enhanced Services
5.3 Operator Size Segmentation — Discussion
6 Characteristics of Hybrid IPTV Service Solutions
6.1 Hybrid Service Models
6.1.1 Elements of IPTV Architectures Using Hybrid STBs
6.1.2 Functionality
6.1.3 A Note of Caution
7 Hybrid IPTV STB Pricing
8 The Future of Hybrid IPTV STBs
8.1 Landscape for IPTV STBs in General
8.2 Landscape for Hybrid IPTV STBs
8.3 Current Expectations
9 Conclusions
10 Company Profiles — Hybrid STB Vendors
10.1 2Wire, Inc.
10.1.1 Overview
10.2 ADB - Advanced Digital Broadcast
10.2.1 Overview
10.2.2 Hybrid STB Products
10.2.3 Non-Hybrid (Full IP) STB Products
10.3 Amino Communications Ltd.
10.3.1 Overview
10.3.2 Hybrid STB Products
10.3.3 Non-Hybrid (Full-IP) STB Products
10.4 Cisco Systems, Inc.
10.4.1 Overview
10.4.2 Hybrid STB Product
10.4.3 Non-Hybrid (Full-IP) STB Products
10.5 Entone, Inc.
10.5.1 Overview
10.5.2 Hybrid STB Products
10.6 Huawei Technologies Co., Ltd.
10.6.1 Overview
10.6.2 Hybrid STB Products
10.7 HwaCom Systems Inc.
10.7.1 Overview
10.7.2 Non-Hybrid (Full IP) STB Product
10.8 Motorola, Inc.
10.8.1 Overview
10.8.2 Hybrid STB Products
10.8.3 Non-Hybrid (Full IP) STB Products
10.9 Netgem
10.9.1 Overview
10.9.2 Hybrid STB Products
10.10 Pace plc
10.10.1 Overview
10.10.2 Hybrid STB Products
10.10.3 Non-Hybrid (Full IP) STB Products
10.11 Pirelli Broadband Solutions
10.11.1 Overview
10.11.2 Hybrid STB Products
10.12 SecureMedia, Inc. / Inuk Networks / TVBLOB
10.12.1 Overview
10.12.2 Virtual STB/Inuk Networks
10.12.3 Hybrid STB Product
10.3 Thomson
10.13.1 Overview
10.13.2 Hybrid STB Products
10.13.3 Non-Hybrid STB Products
10.14 UTStarcom, Inc.
10.14.1 Overview
10.14.2 Full IP STB Product
10.15 Yuxing
10.15.1 Overview
10.15.2 Hybrid STB Products
10.15.3 Non-Hybrid (Full IP) STB Products
11 Global Market Analysis — Hybrid STB
11.1 Market Size (Units) by Region—2008-2012 (Slow-growth)
11.2 Market Share and Drivers by Region
12 Index of Companies
Table of Figures
Figure 1-1: Issues Driving Hybrid
Figure 1-2: Hybrid STB with Dual Input
Figure 1-3: Hybrid Cable STB with Internal Cable Modem
Figure 1-4: Pure IPTV STB with External Gateway
Figure 2-1: High-end Hybrid — Video Throughput Variation
Figure 2-2: Low-end Hybrid — Video Throughput Variation
Figure 3-1: Drivers for Hybrid IPTV STBs: Network Limitations
Figure 3-2: Drivers for Hybrid IPTV STBs: Improve Solution Robustness
Figure 3-3: Drivers for Hybrid IPTV STBs: Make Solution Simpler
Figure 3-4: Drivers for Hybrid IPTV STBs: Access to Content
Figure 3-5: Drivers for Hybrid IPTV STBs: More Credible Consumer Proposition
Figure 3-6: Drivers for Hybrid IPTV STBs: Speed-to-Market
Figure 3-7: Drivers for Hybrid IPTV STBs: Reduce Cost of End-to-End Solution
Figure 3-8: Drivers for Hybrid IPTV STBs: Avoid Regulatory Restrictions
Figure 6-1: Hybrid STB with Dual Input
Figure 6-2: Hybrid Cable STB with Internal Cable Modem
Figure 6-3: Pure IPTV STB with External Gateway
Figure 6-4: IP Video Quality
Figure 6-5: How On Board DVR/HDD Saves CapEx and Improves Bandwidth Flexibility
Table of Tables
Table 1-1: Definitions: Full vs. Hybrid IPTV STBs
Table 3-1: Hybrid STB/Headend Drivers - Summary
Table 5-1: Global Hybrid Set-top Box Installed Base 2008-2010 (Slow-growth)
Table 5-2: Hybrid Set-top Box Installed Base 2008-2009 for Europe (Slow-growth)
Table 5-3: Hybrid Set-top Box Installed Base 2008-2009 for North America (Slow-growth)
Table 5-4: Hybrid Set-top Box Installed Base 2008-2009 for ROW/CALA (Slow-growth)
Table 5-5: Hybrid Set-top Box Installed Base 2008-2009 for Asia (Slow-growth)
Table 7-1: Set-top Box Pricing Assumptions (US$)
Table 11-1: Market Size - Hybrid IPTV/STB Installed Base 2008-2012 (Slow-growth)
Table 11-2: Market Share By Region (Slow-growth)
Table 11-3: Hybrid STB—Faster-growth Scenario—2008-2012
Hybrid IPTV Set-top Box Forecast Reveals How Operators are "Jump-starting" IPTV Services
Over 22 Million Estimated by 2012
A new global report from MRG shows how hybrid IPTV set-top boxes (STBs) are helping IPTV Operators “jump-start” early service deployment or extend the reach of their existing video IP Networks. By merging existing digital video broadcast programming with IPTV services, Operators are finding they can significantly slash CapEx and lead-time costs from typical IPTV deployment costs. In 2008, there were already 14.4 million installed hybrid STB units worldwide, with estimated growth to 22.3 million in 2012.
The report explores how hybrid IPTV set-top boxes (STBs) can receive broadcast digital channels from Satellite, Terrestrial or Cable—plus from a managed IPTV (on-demand) service. By using existing broadcast sources in addition to on-demand IPTV service, IPTV Operators can significantly reduce the content acquisition and early network infrastructure requirements. “Use of hybrids can solve some serious problems presented by technical restrictions or lack of content,” says MRG Analyst, Huw Price-Stephens, MRG Analyst. “They can also create new and bigger problems unless acquired with an effective exit strategy, which does not require swapping out the STBs.”
In addition to the forecast, the report explores and ranks the ten major market and operational drivers of hybrid STB usage in various countries, including drivers related to Core and Access Network issues, HD Access, Content Acquisition, Risk Reduction, Time-to-Market, Regulatory and other issues, each examined with a strength/weakness analysis of the solutions.
“Matching a hybrid strategy with the local competitive profile may be the best way for an IPTV Operator to differentiate the service,” says Gary Schultz, Principal Analyst/President, MRG, Inc. “This report is well worth the investment for the CapEx and OpEx costs it can save in both near-term and long-range operations.”
The report also offers a “faster-growth scenario,” which shows growth with an earlier economic recovery in 2009—including North America, Asia, Europe and ROW (Rest of World).
- 2Wire, Inc.
- ADB - Advanced Digital Broadcast
- Alcatel-Lucent
- Amazon
- Amino Communications Ltd. (Tilgin)
- Amino Technologies PLC
- AssetHouse
- AT&T
- ATIS
- Avail Media
- BBC
- Bell Atlantic
- Bell Canada
- BSkyB
- BT
- Cavalier Telephone and TV
- China Telecom
- Cisco Systems, Inc. (Scientific-Atlanta)
- Comcast
- DIRECTV
- DISH NETWORK
- EMBARQ
- Entone, Inc.
- FOXTEL
- Frontier Communications
- Huawei Technologies Co., Ltd.
- Hulu
- HwaCom Systems Inc.
- Intel
- Inuk Networks
- iTunes
- Kingston Communications
- Macrovision
- Maroc Telecom
- Microsoft
- Motorola, Inc.
- Move Networks
- Netflix
- Netgem
- NTT
- OIPF
- Pace plc
- PCCW
- PictureTel
- Pirelli Broadband Solutions
- Pirelli Group
- Polycom
- Premiere
- SecureMedia, Inc.
- SingTel
- SKY Italia
- Sky New Zealand
- Telecom Italia
- Telefónica
- Telemex
- Thomson
- Time Warner
- Time Warner Cable
- TiVo
- TVBLOB
- TVN
- UPC (Liberty Global)
- UTStarcom, Inc.
- Verizon
- Viasat
- YouTube
- Yuxing
- Zeugma
- Ziggo Cable
- Zillion
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