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A Strategic Analysis for the Market of OE Alarm Systems in the UK
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Description: |
New technologies, new strategies and new opportunities...
Due to the relatively high level of car crime fear amongst the general public in the UK, security is still a significant factor when considering to buy a new car and many customers expect an adequate level of security to be provided by the vehicle manufacturer. This often comes in the form of an alarm system and it is clear that many vehicle manufacturers are exceeding the UK insurance requirements for alarms in order to gain good insurance group ratings, maintain competitiveness and to satisfy customer expectations.
In this latest report, SBD has studied the alarm fitment across all UK models and analysed the fitmenttrends and policies of all the major manufacturers. Accompanied with a free comprehensive database covering alarm features, this report provides you with the knowledge needed to keep up to date with the latest developments.
This report will help you: - Understand the latest technical trends - See where the current fitment strategies differ from what would be expected to meet insurance demands - Choose the appropriate alarm fitment strategy based on market expectations which could produce cost savings - Benchmark your alarm system features and fitment policy against your competitors
About the Authors
Chris Vargyas – Senior Security & Cost of Ownership Specialist Chris graduated from the University of Leicester with a degree in Mechanical Engineering. He is an expert in vehicle security legislation and European insurance requirements. As a senior member of SBD's Security and Cost of Ownership department, Chris is responsible for advising a number of major vehicle manufacturers on their insurance approval processes and vehicle security strategies.
Mike Ball – Security Technical Analyst Mike Ball is a Technical Analyst with SBD. He has contributed to a number of keynote studies on Smart Key systems and focuses on helping clients improve their cost of ownership through improved vehicle security.
IMPORTANT CONFIDENTIALITY NOTICE: ** Due to the confidential nature of the report content, your request to purchase this security report will be vetted by the security team, prior to any sale agreement. ** |
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Contents: |
1. Executive summary 1.1 Introduction 1.2 Conclusions 1.3 Future changes
2. Market requirements 2.1 Fitment by insurance group 2.2 Fitment of CAT 1 systems 2.3 Vehicle manufacturers fitment strategy 2.4 Expected changes
3. Customer requirements 3.1 Optional alarm systems
4. Alarm features 4.1 Fitment of interior detection 4.2 Fitment of Glass Break Sensors (GBS) 4.3 Fitment of tilt sensors 4.4 Siren location 4.5 Operation of the alarm using the mechanical key
5. Alarm fitment by manufacturer 5.1 BMW AG 5.2 Chrysler LLC 5.3 Daimler AG 5.4 Fiat S.p.A 5.5 Ford Motor Company 5.6 Fuji Heavy Industries 5.7 General Motors Corporation 5.8 Honda Motor Company 5.9 Hyundai Kia Motor Company 5.10 Mitsubishi Motors Corporation 5.11 Nissan Motors 5.12 PSA Peugeot Citroen 5.13 Porsche SE 5.14 Renault S.A 5.15 TATA Motors 5.16 Toyota Motor Corporation 5.17 Volkswagen Audi Group
LIST OF FIGURES Fig. 1 How the NVSA influence the initial group rating Fig. 2 Alarm system contribution in the NVSA Fig. 3 Alarm system fitment by insurance group Fig. 4 Vehicles with a ' D' rating and insufficient alarm Fig. 5 Overall UK alarm fitment in 2005 and 2009 Fig. 6 Optional alarm availability by insurance band Fig. 7 Alarm system features Fig. 8 Interior sensor type by vehicle manufacturer Fig. 9 Interior sensor type on convertible vehicles Fig. 10 Glass break sensor type by vehicle manufacturer Fig. 11 Siren location breakdown Fig. 12 Siren location map |
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Summary: |
The UK has the highest insurance related demands for alarm fitment in the world, and this study reveals how manufacturers meet those demands.
In actual fact, this report shows that most models exceed those demands by fitting higher specification systems than are necessary to gain insurance related benefits, with high fitment rates of intrusion sensors and tilt sensors. Market factors in the UK mean that these systems are demanded as standard fit and option availability is comparatively low. Those market factors include a significant fear of theft and vandalism amongst UK drivers and therefore a higher expectation of the protection offered on their vehicles.
As requirements for alarm systems increase around the world. Original Equipment fitment rates are increasing, and alarm systems are becoming more integrated and changing to suit higher production volumes.
As well as looking at the detail specifications of every volume model available in the UK market, this report also analyses the strategies and highlights key trends.
New technical trends emerging... - On 2009 model year vehicles, there was a reappearance of infrared sensors being used in preference to microwave sensors for intrusion detection, although ultrasonic sensors still dominate the market. - Ultrasonic sensors are being fitted as separate sender and receiver modules in different areas of the vehicle cabin instead of the usual sender/receiver pair fitted in one location. - Wire-in-glass type glass break sensors are replacing microphone type sensors for increased performance and lower costs.
New strategies uncovered... - Option fit alarm system availability has decreased as customers expectations of standard equipment rise. - Changes to the insurance rating system may see future models more closely follow the insurance requirements because they will give vehicle manufacturers opportunities to review their fitment strategies and identify opportunities to reduce cost. |
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Companies Mentioned |
- Alfa Romeo
- Audi
- BMW
- Chevrolet
- Chrysler
- Citroen
- Daihatsu
- Fiat
- Ford
- Honda
- Hyundai
- Jaguar
- Kia
- Land Rover
- Lexus
- Mazda
- Mercedes
- Mini
- Mitsubishi
- Nissan
- Peugeot
- Porsche
- Renault
- Saab
- Seat
- Skoda
- Subaru
- Toyota
- Vauxhall
- Volkswagen
- Volvo |
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A Strategic Analysis for the Market of OE Alarm Systems in the UK
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