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A Strategic Analysis for the Market of OE Alarm Systems in the UK

SBD, May 2009, Pages: 42


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New technologies, new strategies and new opportunities...

Due to the relatively high level of car crime fear amongst the general public in the UK, security is still a significant factor when considering to buy a new car and many customers expect an adequate level of security to be provided by the vehicle manufacturer. This often comes in the form of an alarm system and it is clear that many vehicle manufacturers are exceeding the UK insurance requirements for alarms in order to gain good insurance group ratings, maintain competitiveness and to satisfy customer expectations.

In this latest report, SBD has studied the alarm fitment across all UK models and analysed the fitmenttrends and policies of all the major manufacturers. Accompanied with a free comprehensive database covering alarm features, this report provides you with the knowledge needed to keep up to date with the latest developments.

This report will help you:
- Understand the latest technical trends
- See where the current fitment strategies differ from what would be expected to meet insurance demands
- Choose the appropriate alarm fitment strategy based on market expectations which could produce cost savings
- Benchmark your alarm system features and fitment policy against your competitors

About the Authors

Chris Vargyas – Senior Security & Cost of Ownership Specialist
Chris graduated from the University of Leicester with a degree in Mechanical Engineering. He is an expert in vehicle security legislation and European insurance requirements. As a senior member of SBD's Security and Cost of Ownership department, Chris is responsible for advising a number of major vehicle manufacturers on their insurance approval processes and vehicle security strategies.

Mike Ball – Security Technical Analyst
Mike Ball is a Technical Analyst with SBD. He has contributed to a number of keynote studies on Smart Key systems and focuses on helping clients improve their cost of ownership through improved vehicle security.

IMPORTANT CONFIDENTIALITY NOTICE:

** Due to the confidential nature of the report content, your request to purchase this security report will be vetted by the security team, prior to any sale agreement. **


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